Capacity Building Mitra Dalam Ceruk Pasar Kerajinan Untuk Meningkatkan Exposure Produk Etnik

Bisnis UKM mampu tetap berdiri tegak dan perlahan membantu negara untuk membangkitkan perekonomiannya pada kondisi ekonomi negara yang sempat mengalami keterpurukan akibat pandemi Covid-19. Banyak UKM yang mulai dikembangkan oleh masyarakat Indonesia pada bidang kerajinan salah satunya di Jember adalah Zayyan Art Design. Selama sepuluh tahun menjalankan bisnis ini, terdapat beberapa permasalahn yang dialami oleh Zayyan Art Design. Permasalahan tersebut utamanya terkait bidang pemasaran. Berdasarkan permasalahan yang dihadapi oleh mitra, maka solusi yang akan dilakukan melalui upaya menargetkan pasar serta pelanggan baru dan memasuki sistem penjualan baru. Upaya tersebut dilakukan dengan cara melakukan analisis segmentasi pasar untuk mengidentifikasi pelanggan potensial. Selain itu upaya memasuki sistem penjualan baru dilakukan sebagai upaya untuk memasuki dunia bisnis baru yakni ke pemasaran online. Upaya ini dilakukan dengan memanfaatkan marketplace online yang sudah ada dan dengan strategi peningkatan SEO (Search Engine Optimization) untuk memudahkan pelanggan dunia maya menemukan produk mitra yang dipasarkan. Video promosi Zayyan art Design digunakan sebagai upaya untuk peningkatan exposure produk mitra. Semakin produk mitra banyak diketahui oleh khalayak masyarakat, diharapkan dapat semakin meningkatkan potensi penjualannya yang pada akhirnya memperbesar bisnis mitra

Pengaruh Hijabers Community Terhadap Gaya Hidup Dan Keputusan Pembelian Hijab Pada Mahasiswa Fakultas Ekonomi Universitas Jember

his study aims to identify and analyze significant effect on the Hijabers community through lifestyle, identify and analyze significant influence on lifestyle through hijab purchasing decisions , identify and analyze significant effect on the hijabers community through hijab purchasing decisions at Economics Faculty's students of Jember University. This research is an explanatory research. The population of this study were female students and wear hijab at the Faculty of Economics, University of Jember. Selected sample of 100 respondents, sampling technique using convenience sampling. Methods of data analysis using Structural Equation Modeling (SEM) . The results of the study showed that hijabers community significant influence on lifestyle, lifestyle significantly influence purchasing decisions hijab and hijabers community significantly influence hijab purchasing decisions at Economics Faculty's students of Jember University

MODEL RANTAI NILAI INDUSTRI KARNAVAL BANYUWANGI MENUJU KEUNGGULAN KOMPARATIF

This research focuses on carnival performing arts as the sub-sector of performing arts. Banyuwangi, as one of the regencies in East Java Province, must evaluate its creative industry potential through the value chain to maintain business continuity. The pandemic has decreased the performance of all business sectors, including the creative industry in the performing arts (carnival) sub-sector. The main concern of business recovery should be related to the sustainability of the carnival performing arts sub-sector in the Banyuwangi region. This qualitative research aims to describe and explore the application of value chains and culture in the creative industry in the carnival performing arts sub-sector in Banyuwangi. The study results showed that the Value Chain Sustainability event model in Banyuwangi has five value chains, meaning that the carnival has five values in line with its basic concept. The chain of production, dissemination, exhibition, and consumption are the elements of the potential chain that can be used as a source of comparative advantage to maintain the continuity of the Banyuwangi carnival event

Pembentukan "Klinik Halal" Dalam Upaya Mewujudkan Halal Industri di Indonesia 2024

The "Dosen Mengabdi di Desa" Program (Prosendi Desa) is conducted in Tegal Besar Village, Kaliwates District, Jember Regency, which has significant potential for the development of the halal industry towards Indonesia's Halal Industry 2024. The program aims to expedite halal certification for Micro, Small, and Medium Enterprises (MSMEs) by implementing a packaging house concept. The program utilizes the Participatory Rural Appraisal (PRA) approach, involving the collaboration of stakeholders such as government officials, MSME owners, and the Halal Center of UIN KHAS Jember. Through information dissemination, socialization, counseling, and direct assistance, MSME owners are guided in obtaining the necessary business legality in the form of a Business Identification Number (NIB) and Halal Certificate. The solution is divided into two phases. In the first year, efforts include issuing additional NIBs, establishing a "Halal Clinic" in the village, and conducting regular socialization and publications. In the second year, a guidebook for self-declaration halal certification, assistance in registering on sihalal.com, support for field verification and document revisions, and monitoring the certification process are provided. The expected contributions are in two phases. Firstly, by increasing the number of NIBs for MSMEs, the program aims to motivate business owners and bring added value to their activities. Secondly, the establishment of the Halal Clinic aligns with agency theory, addressing human nature, organizational aspects, and information needs. The program's ultimate goal is to ensure a significant number of MSMEs in Tegal Besar Village comply with mandatory halal certification requirements by the end of 2024. This initiative will not only enhance the halal industry but also promote awareness and compliance with halal standards among MSMEs, contributing to the broader goal of Indonesia's Halal Industry in 2024

Customer trust as mediator in the creation of customer relationship intention

As in all service industries, banks need to be able to provide their customers with personalized services in order to ensure that they build and maintain long-term relationships which are mutually beneficial. As such, banks must adopt a relational marketing approach based on effective communication and the building of trust with the current customers instead of focusing on acquiring new customers. The current research provides insights into how banks can build trust and maintain their relations with existing customers by testing several predictors of customer trust and customer relationship intention. Thus, the purpose of this study is to examine economic content, resource content and social content as the predictors of trust and relationship intention, and trust as a predictor of relationship intention. In addition, this study also analyzes the role of trust in mediating among economic content, resource content, and social content as a predictor of relationship intention of state owned bank customers in East Java. The sample of the study is formed of 120 customers of three state-owned banks from East Java. The research variables consist of three exogenous variables: economic content, resource content, and social content. The endogenous variables are trust and relationship intention. The data was collected using a questionnaire with multiple items measured using Likert scales. The model was analyzed using SEM with AMOS version 18.0. The result shows that economic content, resource content and social content are positive and significant predictors of trust and relationship intention. The role of economic content, resource content, social content as direct predictors is higher than the mediating role of trust of state owned bank customers

Muzaki's Perception of Zakah Policy as Income Tax Deduction in Situbondo Regency

This study aims to determine the partial and simultaneous effect of halal-haram aspects, legal awareness, and religiosity on the zakah policy as a deduction from income tax in Situbondo Regency. By using a quantitative method of sampling using purposive sampling techniques and quota sampling. Data collection using a questionnaire. The data analysis technique used is instrument test, classical assumption test, and multiple linear regression. The results of the research show that the Halal-haram Aspect, Legal Awareness, and Religiosity have a significant simultaneous effect on Muzaki's Perception of Zakah Policy as a Deduction for Income Tax in Situbondo Regency. Meanwhile, the results of the partial test, the Halal-haram Aspect variable and Legal Awareness have a significant influence on Muzaki's Perceptions, but the legal awareness variable has no significant effect on Muzaki's Perceptions

Religiusitas Pembelian Impulsif dan Stimulus Eksternal Generasi Z dalam Pembelian Online: Studi Kasus Mahasiswa Universitas Jember

This study aims to analyze and test the effect of religiosity and marketing external stimulus on impulsive online purchases in generation Z with respondents namely 75 Islamic Economics students at the Jember University Jember campus from class 2017 - 2019 with years of birth 1997 - 2002. The research used was quantitative method, the sampling technique is purposive sampling technique. Based on the results of the analysis and discussion, there is a significant influence of religiosity and external marketing stimulus on online impulsive purchases for Islamic Economics students at the Jember University Jember campus from class of 2017 – 2019. Students of Islamic Economics Students have a tendency not to make impulsive purchases due to the awareness of the respondents about the importance and influence of Islamic religious religiosity, even with an external stimulus that influences the buying decision which is spontaneously made by the respondent. Keywords: Religiosity, Impulsive Buying, External Stimulus, Generation Z, Online Buyin

Model of Strengthening Halal Branding as an Implementation of Wellness Economy for MSMEs in Jember Regency

The new lifestyle of the people that emerged as a result of the Covid-19 Pandemic which emphasizes the importance of a healthy lifestyle also influences economic and social activities in implementing the wellness economy. Healthy food can be traced from raw materials, processes, finished products and physical presentation to hygiene and in the concept of sharia it is called halal food which legally has a halal certificate. The purpose of this study was to identify MSMEs that already have halal certificates, analyze challenges and opportunities, analyze the effect of halal branding on sales, and formulate a model for strengthening MSME halal branding in Jember Regency. The method used is the Mix Method, beginning with a qualitative descriptive with secondary data collection, observation, and Focus Group Discussion (FGD). The results obtained are about 8, There are 764 MSMEs in Jember Regency and only 5% are halal certified. The minimum number of MSMEs that have halal certificates is because there are obstacles such as a lack of understanding of registration procedures, too many registration requirements, small businesses, time constraints