10 research outputs found

    Analysis Of The Influence Of Product Attributes On Purchase Decisions For Asus Brand Laptops On Students Faculty Of Economics And Business Muhammadiyah University, Makassar

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    This study aims to determine of the influence the exxent of the influence of product attributes which include (brand, proce, quality and design) on the decisions to purchase Asus brand laptops for students of the Facultyof Economics and Bussines, University of Muhammadiyah Makassar (a case study majoring, class of 2017). The type of research used with a quantitative approach. The data obtained is the result of the respondent’s interpretation studens majoring in management class 2017 as many 84 respondents. The analysis technique used in the study uses an interactive model with respondens , where the respondent’s interpretation data is then regulated by using data analysis tecniques in this case SPSS. Based on The research result obtained from processed data are that all design variabels have a more significant influence than all product attribute variabels, this is due to the regression equetion test the design variable value is greater and the averall variable value for marketing strategy

    Analisis Pengaruh Customer Experience dan Customer Value terhadap Customer Satisfaction pada Starbucks di Kota Makassar

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    Hasil penelitian menunjukkan bahwa pada pengujian uji F diketahui bahwa customer experience dan customer value berpengaruh postif dan signifikan terhadap customer satisfaction. Pada pengujian uji t diketahui bahwa customer experience berpengaruh positif dan signifikan terhadap customer satisfaction, dan customer value berpengaruh postitif dan signifikan terhadap customer satisfaction. Melalui pengujian koefisien determinasi R2 menunjukkan bahwa customer experience dan customer value dapat dipengaruhi oleh customer satisfaction

    Sistem kesatuan hidup setempat daerah Bali

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    Buku ini berisi tentang Sistem kesatuan hidup setempat daerah bali, meliputi latar belakang sosial budaya, bentuk komunitas, sistem pelapisan masyarakat, pimpinan masyarakat dan sistem pengendalian sosia

    Keterampilan Menulis Karya Ilmiah Tentang Inovasi Pengembangan Perpustakaan Bagi Pustakawan Sekolah

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    As a profession that is supported by science, librarians need to hone their scientific writing skills, one of the benefits derived from these skills is that it makes it easier for them to develop school libraries and become pioneers in moving literacy programs. The purpose of this community service is to guide school librarians in terms of writing scientific papers, especially those that specifically raise themes or issues regarding the development of school libraries. The method used is online-based socialization by emphasizes four main strategies including online seminars, online training, questions and answers, and group discussion forums. The results achieved in this activity were that the implementation was carried out in three sessions with different material topics related to writing scientific papers for school librarians. This Abdimas activity obtained several results, including the team succeeded in deciphering the skills of the participants related to scientific writing, unraveling phenomena that appeared in the school library from the activity participants, generating commitment from participants to produce scientific works, creating social media groups, and documenting activities. Keywords: librarian, school library, scientific wor

    THE RELATIONSHIP BETWEEN MOTIVATION AND PERFECTIONISM TOWARDS SCHOLARSHIP RECIPIENTS (A STUDY ON STUDENT CREATIVITY PROGRAMS IN ESA UNGGUL UNIVERSITY)

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    Scholarship for college students were demanded to finish PKM based on schedule, perfectly and following Dikti terms. By doing it, some of them did PKM based on criteria while some of them did not do it perfectly. In case to do it, college students need perfectionism into it. one of the factors that correlates with perfectionism is achievement motivation. This research aims to find the correlation between achievement motivation and perfectionism. The method of this research uses quantity study and correlational with incident al sampling with 137 samples. Achievement motivation scale is based on Mc.Celland theory with 21 valid items with (α) = 0.888 and perfectionism using Multidimential Perfectionism Scale by Frost with (α) = 0.930. Result of Pearson Product Moment showed that there is a correlation between achievement motivation with perfectionism coefficient correlation r = 0.253 with significant sig. 0.003 (p <0.05) it means this hypothesis accepted there is a positive correlation between achievement motivation with perfectionism. Beside that also found there is no gender correlation, GPA and parents education with achievement motivation while only parents education has correlation with perfectionism
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