When totems beget clans: The brand symbol as the defining marker of brand communities

The veneration of brands as part of “brand communities” reflects the expansion of consumerism in advanced capitalism. But what is it about brand communities that set them apart from other community types? It is argued that brand communities differ from other types of communities in one important respect – the community is a secondary, rather than primary, effect of brand community association. In other words, the brand as symbol precedes the emergence of the brand community, rather than the symbol being employed (in a totemic fashion) to represent a pre-existing community as in other types of community. This realization opens the way for understanding the specific dynamics that characterize brand communities, particularly in their relationship with the corporate entities that legally own brands and market the branded products, and also with wider social trends where the brand comes to possess an iconic, mythic significance. It will be argued that, contrary to the recent trend in the brand community literature to view all manner of brand-oriented group activities as examples of brand communities, there are specific features that set brand communities apart from other types of community configurations. As a consequence, some of the examples put forward by analysts as brand communities might have brand community aspects, but are in fact primarily other types of community formations, such as subcultures and hobby groups. It is suggested that brand communities be viewed as a part of a continuum, with some groups according with the ideal type of brand community more than others. This is not merely important for classification purposes, but is important analytically, as it is contended that brand communities have a unique set of dynamics that sets them aside from other types of community formations

Bessel beam propagation: Energy localization and velocity

The propagation of a Bessel beam (or Bessel-X wave) is analyzed on the basis of a vectorial treatment. The electric and magnetic fields are obtained by considering a realistic situation able to generate that kind of scalar field. Specifically, we analyze the field due to a ring-shaped aperture over a metallic screen on which a linearly polarized plane wave impinges. On this basis, and in the far field approximation, we can obtain information about the propagation of energy flux and the velocity of the energy.Comment: 6 pages, 4 figure

Propagation of optical excitations by dipolar interactions in metal nanoparticle chains

Dispersion relations for dipolar modes propagating along a chain of metal nanoparticles are calculated by solving the full Maxwell equations, including radiation damping. The nanoparticles are treated as point dipoles, which means the results are valid only for a/d <= 1/3, where a is the particle radius and d the spacing. The discrete modes for a finite chain are first calculated, then these are mapped onto the dispersion relations appropriate for the infinite chain. Computed results are given for a chain of 50-nm diameter Ag spheres spaced by 75 nm. We find large deviations from previous quasistatic results: Transverse modes interact strongly with the light line. Longitudinal modes develop a bandwidth more than twice as large, resulting in a group velocity that is more than doubled. All modes for which k_mode <= w/c show strongly enhanced decay due to radiation damping.Comment: 26 pages, 7 figures, 2 tables. to appear in Phys. Rev.

Delay-bandwidth and delay-loss limitations for cloaking of large objects

Based on a simple model of ground-plane cloaking, we argue that the diffculty of cloaking is fundamentally limited by delay-loss and delaylbandwidth/size limitations that worsen as the size of the object to be cloaked increases relative to the wavelength. These considerations must be taken into account when scaling experimental cloaking demonstrations from wavelength-scale objects towards larger sizes, and suggest quantitative material/loss challenges in cloaking human-scale objects.Comment: 4 pages, 2 figure

Axially open nonradiative structures: an example of single-mode resonator based on the sample holder

The concept of nonradiative dielectric resonator is generalized in order to include axially open configurations having rotational invariance. The resulting additional nonradiative conditions are established for the different resonance modes on the basis of their azimuthal modal index. An approximate chart of the allowed dielectric and geometrical parameters for the TE011 mode is given. A practical realization of the proposed device based on commercial fused quartz tubes is demonstrated at millimeter wavelengths, together with simple excitation and tuning mechanisms. The observed resonances are characterized in their basic parameters, as well as in the field distribution by means of a finite element method. The predictions of the theoretical analysis are well confirmed, both in the general behaviour and in the expected quality factors. The resulting device, in which the sample holder acts itself as single-mode resonating element, combines an extreme ease of realization with state-of-the-art performances. The general benefits of the proposed open single-mode resonators are finally discussed.Comment: 18 pages, 10 figure

The influence of relative age effects on the cardiorespiratory fitness levels of children age 9 to 10 and 11 to 12 years of age

The aims of this study were firstly to examine whether there was an observed relative age effect in the cardiorespiratory fitness scores of 9-10 and 11-12 year old children, and secondly whether any observed effect was maintained after controlling for somatic maturity. Cardiorespiratory fitness data from 11,404 children aged 9-10 years and 3,911 children aged 11-12 years were obtained from a large cross-sectional field-based fitness testing program. A one-way ANOVA revealed a statistically significant relative age effect (p &lt; .01) existed in the 20mSRT scores across all the age groups. Furthermore, ANCOVA analyses identified a statistically significant relative age effect was maintained after controlling for somatic maturation (p &lt; .05). From a public health perspective these results confirm the existence of relative age effects for the first time and consequently may hold implications for relatively younger children in the accurate assessment of their cardiorespiratory fitness scores.</jats:p

Testing the neutrality of matter by acoustic means in a spherical resonator

New measurements to test the neutrality of matter by acoustic means are reported. The apparatus is based on a spherical capacitor filled with gaseous SF$_6$ excited by an oscillating electric field. The apparatus has been calibrated measuring the electric polarizability. Assuming charge conservation in the $\beta$ decay of the neutron, the experiment gives a limit of $\epsilon_\text{p-e}\lesssim1\cdot10^{-21}$ for the electron-proton charge difference, the same limit holding for the charge of the neutron. Previous measurements are critically reviewed and found incorrect: the present result is the best limit obtained with this technique

Parental views of children's physical activity: a qualitative study with parents from multi-ethnic backgrounds living in England

Background: Guidelines recommend children and young people participate in at least 60 min of physical activity (PA) every day, however, findings from UK studies show PA levels of children vary across ethnic groups. Since parents play an instrumental role in determining children’s PA levels, this article aims to explore parental views of children’s PA in a multi-ethnic sample living in a large city in the North-West of England. Methods: Six single-ethnic focus groups were conducted with 36 parents of school-aged children (4 to 16 years) with a predominantly low socio-economic status (SES). Parents self-identified their ethnic background as Asian Bangladeshi (n = 5), Black African (n = 4), Black Somali (n = 7), Chinese (n = 6), White British (n = 8) and Yemeni (n = 6). Focus group topics included understanding of PA, awareness of PA guidelines, knowledge of benefits associated with PA and perceived influences on PA in childhood. Data were analysed thematically using QSR NVivo 9.0. Results: Parents from all ethnic groups valued PA and were aware of its benefits, however they lacked awareness of PA recommendations, perceived school to be the main provider for children’s PA, and reported challenges in motivating children to be active. At the environmental level, barriers to PA included safety concerns, adverse weather, lack of resources and lack of access. Additional barriers were noted for ethnic groups from cultures that prioritised educational attainment over PA (Asian Bangladeshi, Chinese, Yemeni) and with a Muslim faith (Asian Bangladeshi, Black Somali, Yemeni), who reported a lack of culturally appropriate PA opportunities for girls. Conclusion: Parents from multi-ethnic groups lacked awareness of children’s PA recommendations and faced barriers to promoting children’s PA out of school, with certain ethnic groups facing additional barriers due to cultural and religious factors. It is recommended children’s PA interventions address influences at all socio-ecological levels, and account for differences between ethnic groups

On an exact solution of the Thomas-Fermi equation for a trapped Bose-Einstein condensate with dipole-dipole interactions

We derive an exact solution to the Thomas-Fermi equation for a Bose-Einstein condensate which has dipole-dipole interactions as well as the usual s-wave contact interaction, in a harmonic trap. Remarkably, despite the non-local anisotropic nature of the dipolar interaction the solution is an inverted parabola, as in the pure s-wave case, but with a different aspect ratio. Various properties such as electrostriction and stability are discussed.Comment: 11 pages, 5 figure