28 research outputs found

    An Anglo-Saxon execution cemetery at Walkington Wold, Yorkshire

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    This paper presents a re-evaluation of a cemetery excavated over 30 years ago at Walkington Wold in east Yorkshire. The cemetery is characterized by careless burial on diverse alignments, and by the fact that most of the skeletons did not have associated crania. The cemetery has been variously described as being the result of an early post-Roman massacre, as providing evidence for a ‘Celtic’ head cult or as an Anglo-Saxon execution cemetery. In order to resolve the matter, radiocarbon dates were acquired and a re-examination of the skeletal remains was undertaken. It was confirmed that the cemetery was an Anglo-Saxon execution cemetery, the only known example from northern England, and the site is set into its wider context in the paper

    Towards evidence-based marketing: The case of childhood obesity

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    Contentious commodities such as tobacco, alcohol and fatty foods are bringing marketing under scrutiny from consumers and policymakers. Yet there is little agreement on whether marketing is harmful to society. Systematic review (SR), a methodology derived from clinical medicine, offers marketers a tool for providing resolution and allowing policymakers to proceed with greater confidence. This article describes how SR methods were applied for the first time to a marketing problem -- the effects of food promotion to children. The review withstood scrutiny and its findings were formally ratified by government bodies and policymakers, demonstrating that SR methods can transfer from clinical research to marketing

    Paradigm Shift and Challenges for Korean Industry: Case Study of Samsung

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    Slope tectonics: A short introduction

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    Developing options for a programme on adolescent smoking in Wales

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    HPW-S-71673SIGLEAvailable from British Library Document Supply Centre- DSC:8715.756580(HPW-TR--16) / BLDSC - British Library Document Supply CentreGBUnited Kingdo
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