The Impact of Corporate Social Responsibility on Customer Loyalty

In this paper the impact of corporate social responsibility (CSR) dimensions on customer loyalty was researched. There are three main goals of this research: to show if the customers heard about the CSR, to emphasize the significance which customers gave to certain dimensions of CSR and to show that perceptions about CSR dimensions had the influence on customer loyalty. CSR is a possibility for company’s differentiation, only if customers value these efforts. CSR is explained through the concept of the Pyramid of CSR. A socially responsible company needs to be dedicated to profit making, law obedience, ethical business management and to be a good citizen. The data was gathered using questionnaires; descriptive and regression analysis were carried out. The results showed that the majority of respondents heard about CSR term. Respondents perceived legal and economic dimension of CSR as the most important. There was an impact of the perceptions of CSR dimensions on customer loyalty, especially of philanthropic and economic dimensions. Based on the presented results, management recommendations could be given in order to help defining business strategy which could help in satisfying the interests of customers and to gain their loyalty. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

The Analysis of CSR Reports of Serbian Companies

Doing business based on the concept of the CSR could lead to competitive advantage, especially through image improvement, higher customer loyalty, increasing motivation and satisfaction of employees and attracting investments. The pressure which different stakeholders put on Serbian companies is incomparably lower than in developed countries. At the same time, socially responsible companies are not sufficiently recognized at domestic market. Implementation of CSR is relevant for investors also, because investors beside financial indicators pay attention to companies\u27 behavior in society and its contribution to social goals. CSR report is the primary communication tool used to indicate company’s CSR strategy and actions concerning its’ social and environmental commitment. The weakest point in CSR systems of Serbian companies is reporting about non-financial performances. This paper is a result of comparative analysis of CSR reports of Serbian companies (15 companies). The main goals were to show which fields companies consider the most relevant and how they contribute to social problems solving. Given that CSR reporting is not mandatory, large number of companies does not prepare CSR reports, because they do not realize the need and the purpose of these reports. The results could raise awareness about CSR reporting among Serbian companies. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

Utilizing Edge Computing for Monitoring Plant Productivity in Print Industry

Automated monitoring of a whole production plant, equipped with a variety of different machines is a challenging task. Particular industries are introducing their own XML based schemas to ease the integration process. Print industry attempts to accomplish this with Job Description Format (JDF). However, a number of older print industry machines is rarely ready for such an integration. For integrating a real production plant, here is proposed a novel approach in utilizing a concept from Internet of Things (IoT) called edge computing, to enhance and integrate various printing and finishing equipment status in a unified manner. Edge computing assumes that a lot of processing is on a remote node and that the data is eventually aggregated to another location. For edge nodes small board computers (SBC) with wireless connectivity were used to collect data from machine sensors and store it locally. The data collected on the edge indicates status and operational speed over time of a machine and could be used for various analysis later. Edge node stores all data to a local database that could be accessed remotely or the node could be converted to a JDF compliant producer. The data from edges is then collected to establish a plant wide monitoring system that is a part of management information system. The concept presented here was successfully implemented in a real production environment. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

The Analysis of CSR Reports of Serbian Companies

Doing business based on the concept of the CSR could lead to competitive advantage, especially through image improvement, higher customer loyalty, increasing motivation and satisfaction of employees and attracting investments. The pressure which different stakeholders put on Serbian companies is incomparably lower than in developed countries. At the same time, socially responsible companies are not sufficiently recognized at domestic market. Implementation of CSR is relevant for investors also, because investors beside financial indicators pay attention to companies\u27 behavior in society and its contribution to social goals. CSR report is the primary communication tool used to indicate company’s CSR strategy and actions concerning its’ social and environmental commitment. The weakest point in CSR systems of Serbian companies is reporting about non-financial performances. This paper is a result of comparative analysis of CSR reports of Serbian companies (15 companies). The main goals were to show which fields companies consider the most relevant and how they contribute to social problems solving. Given that CSR reporting is not mandatory, large number of companies does not prepare CSR reports, because they do not realize the need and the purpose of these reports. The results could raise awareness about CSR reporting among Serbian companies. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

Molekularna karakterizacija medonosne pčele Apis mellifera carnica u Srbiji

The sequences COI-COII of the mitochondrial DNA region in honeybee from four geographically distant regions in Serbia (Vršac, Knjaževac, Kraljevo, and Vranje) are analyzed. The research was conducted on eight different, previously selected honeybee lines preserved (linear selection) in the four reprocenters for queen bees. All four studied honeybee lines differ in morphological and productive traits, each being specific for the corresponding region. In addition to analysis of the mtDNA sequences in Serbian honeybee, a comparative analysis of the phylogenetic group of so far known C2 haplotypes was also performed. The results revealed two novel polymorphic positions in the COI-COII mtDNA region, viz., h2 at position 3474 and l2 at position 3534 (a T nucleotide deletion in both cases) in honeybees from the regions of Vranje and Knjaževac, respectively. Two novel mtDNA haplotypes in the honeybee C2 phylogenetic group, together with C2I (the new polymorphic position l2 and G-A transition at position 3587) and C2J (the new polymorphic position h2), are described. Also, comparative analysis performed on sequences from GenBank data showed a high degree of similarity (similarity index = 99.4%) between the novel C2I mtDNA haplotype and an A. m. cypria haplotype originating from Turkey. Certain domestic Kranjska honeybee populations from Serbia represent an autochthonous gene pool that can be of great importance for further presentation of honeybee biodiversity. The present paper contributes to characterization of mtDNA in honeybee of Serbia.Analizirane su sekvence COI-COII regiona mitohondrijalne DNK kod medonosnih pčela iz četiri geografski udaljena regiona Srbije (Vršac, Knjaževac, Kraljevo i Vranje). Istraživanje je vršeno na osam različitih, ranije odabranih linija medonosne pčele koje se čuvaju-održavaju (linijska selekcija) u okviru četiri reprocentra za matice. Sve četiri istraživane linije medonosne pčele se na osnovu morfoloških i proizvodnih osobina razlikuju, i specifične su za odgovarajući region. Osim analize sekvenci mtDNK među srpskim medonosnim pčelama, izvršena je i uporedna analiza sa do sada poznatim haplotipovima C2 filogenetske linije. Rezultati su otkrili dva nova polimorfna mesta u COI-COII regionu mtDNK, i to h2 na mestu 3474 i l2 na mestu 3534 (u oba slučaja delecije T nukleotida) među medonosnim pčelama u regionu Vranja i Knjaževca, respektivno. Opisana su dva nova mtDNK haplotipa među medonosnim pčelama C2 f­ilogenetske linije, i to C2I (novo poimorfno mesto l2 i G-A tranzicija na mestu 3587) i C2J (novo polimorfno mesto h2). Takođe, uporednom analizom sa sekvencama iz GenBanke podataka, utvrđena je visoka sličnost (similarity index = 99.4 %) novog C2I mtDNK haplotipa sa jednim haplotipom A. m. cypria poreklom iz Turske. Pojedine populacije domaće kranjske medonosne pčele iz Srbije mogu predstavljati autohtoni genski pul što može biti od velikog značaja za dalje očuvanje biodiverziteta medonosne pčele. Ovim radom upotpunjena je mtDNK karakterizacija medonosne pčele u Srbiji

The Impact of Corporate Social Responsibility on Customer Loyalty

In this paper the impact of corporate social responsibility (CSR) dimensions on customer loyalty was researched. There are three main goals of this research: to show if the customers heard about the CSR, to emphasize the significance which customers gave to certain dimensions of CSR and to show that perceptions about CSR dimensions had the influence on customer loyalty. CSR is a possibility for company’s differentiation, only if customers value these efforts. CSR is explained through the concept of the Pyramid of CSR. A socially responsible company needs to be dedicated to profit making, law obedience, ethical business management and to be a good citizen. The data was gathered using questionnaires; descriptive and regression analysis were carried out. The results showed that the majority of respondents heard about CSR term. Respondents perceived legal and economic dimension of CSR as the most important. There was an impact of the perceptions of CSR dimensions on customer loyalty, especially of philanthropic and economic dimensions. Based on the presented results, management recommendations could be given in order to help defining business strategy which could help in satisfying the interests of customers and to gain their loyalty. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

Biološko proizvodne karakteristike nekih linija medonosne pčele u Srbiji

During the previous decades the natural populations of honey bee Apis mellifera carnica at the territory of Republic of Serbia has been subjected to constant negative influence of man, in first place through deployment of pesticides, herbicides and other chemical substances requisite in agriculture, but also due to uncontrolled import of and crossbreeding with the other breeds of this bee. For the purpose of preservation of existing populations and natural diversity of honey bee and for the purpose of their further selection, researches upon the metric morphology and productive features of certain individual populations of choice at the territory of Republic of Serbia. In this study the quantity of the nest, of bees and of honey with two East Serbian lines (S and L) of honey bee during the spring season have been the subject of survey. The S line has shown more advanced development having 1.06 frames more and 0.11 bees more in the second year assessed. At the Szabo test of honey productivity the S line has shown in both years assessed that it had collected 29.91% and 49.51% more honey per respective year than the line L bees. Through the survey of morphological parameters we have come to conclusion that the differences in length of the forewing and the rear wing, cubital index, length of the tongue and number of spikes at the rear wing have been statistically very significant (p lt 0.01).Prirodne populacije medonosne pčele Apis mellifera carnica na području Republike Srbije su poslednjih decenija pod stalnim negativnim uticajem čoveka, pre svega primenom pesticida, herbicida i drugih hemijskih jedinjenja u poljoprivredi ali i zbog nekontrolisanog uvoza i mešanja sa drugim rasama ove pčele. U cilju očuvanja postojećih populacija i prirodne raznovrsnosti medonosne pčele i njihove dalje selekcije sprovode se ispitivanja morfometrijskih i produktivnih osobina pojedinih odabranih populacija sa teritorije Republike Srbije. U radu je ispitivana količina legla, pčela i meda u prolećnom periodu kod dve linije (S i L) medonosne pčele Istočne Srbije. Linija S je pokazala bolji razvoj i više legla za 1,06 rama i pčela za 0,11u drugoj ispitivanoj godini. U Szabo testu na mednu produktivnost, linija S je u obe godine ispitivanja imala za 29,91% i 49,51% više meda od linije L, respektivno po godinama. Ispitivanjem morfometrijskih parametara utvrdili smo da su razlike u dužini prednjeg i zadnjeg krila, kubitalnom indeksu, dužini jezika i broju kukica na zadnjem krilu bile statistički vrlo značajne (p lt 0,01)

The Challenges of the Current and Retrospective Digital Archiving of Doctoral Dissertations: Toward Integration of Several University Collections at the University Library “Svetozar Marković” in Belgrade

The University library “Svetozar Marković” possesses the most extensive and most valuable collection of doctoral dissertations defended at the University of Belgrade and other universities in Serbia or abroad, but this corpus is not unique. It can be divided into several sub-collections: current doctoral dissertations, which include mandatory archiving since 2012; a collection of doctoral dissertations digitized retrospectively by users’ demand; and, finally, a collection of old Serbian dissertations, which includes those defended by Serbian scientists at foreign universities and defended at the University of Belgrade at the beginning of the 20th century. In this paper, these sub-collections are described, analyzed, and observed through several criteria (completeness, existing support, location, availability, and copyright issues). The importance of a straightforward procedure was revealed, and copyright issues were identified as predominant. Legal regulations at the national or university level, together with library institutions that perform digitization services, can achieve desirable results

Morfološka karakterizacija Myzus persicae (Hemiptera: Aphididae) sa breskve i duvana u Srbiji i Crnoj Gori

Multivariate morphometric analysis was used to compare nine characteristics of 47 populations of Myzus persicae (Sulzer) originating from two host-plants, peach and tobacco, from 13 localities in 2004 and 34 localities in 2005, in Serbia and Montenegro. Multivariant discriminant analysis showed there to be a distinct discrimination between the populations from the peach and tobacco host-plants. The most important discrimination characteristics are the ultimate rostral segment length and processes terminalis length, which are greater in the aphids from tobacco than in those from peach. This is the first indication that in this part of Europe there are two subspecies: M. persicae (Sulzer) and M. persicae nicotianae Blackman.Multivarijantna analiza varijanse korišćena je za poređenje devet karaktera kod 47 populacija Myzus persicae (Sulzer) sa dve biljke domaćina, breskve i duvana. Uzorci su uzeti sa 13 lokaliteta u 2004. i 34 lokaliteta u 2005. godini u Srbiji i Crnoj Gori. Multivarijantna diskriminatorna analiza pokazala je da se vaši sa duvana jasno odvajaju od vašiju sa breskve. Glavni diskriminatorni karakteri su dužina vršnog segmenta rostruma i dužina vršnog dela šestog segmenta pipka koji su značajno duži kod vašiju sa duvana u odnosu na vaši sa breskve. Ovo su prvi podaci koji govore o postojanju dve podvrste u ovom delu Evrope: M. persicae persicae (Sulzer) i M. persicae nicotianae Blackman

Service learning within the higher education system

Doprinos sveučilišta društvenom razvoju danas se ogleda ne samo u domeni profesionalnog utjecaja na okruženje u kojem djeluje kroz temeljne akademske djelatnosti već i angažmana za povećanje kvalitete života sudionika lokalne zajednice. Da bi se to postiglo potrebno je ići korak dalje od klasičnog obrazovanja te poticati veću participaciju studenata u rješavanju problema lokalne zajednice. Metoda za postizanje ovog cilja široko je priznata diljem svijeta, a radi se o obrazovanju društveno odgovornih i aktivnih građana putem integracije modela društveno korisnog učenja u kurikulum visokog obrazovanja. Cilj ovog diplomskog rada je ponuditi pregled modela i programa koji omogućuju doprinos sveučilišta razvoju civilnog društva usmjeravanjem i olakšavanjem aktivnog sudjelovanja studenata u zajednici kroz društveno korisno učenje unutar sustava visokoškolskog obrazovanja. Također, u radu će biti istaknute i mogućnosti doprinosa društvenog korisnog učenja unapređenju profesionalnih kompetencija budućih stručnjaka pomažućih profesija. Dodatna vrijednost ovog diplomskog rada bit će i prikaz postojećih studijskih programa koji u svojim kurikulumima imaju integrirano i društveno korisno učenje što može poslužiti i kao primjer dobre prakse za organizaciju i unapređenje takvog oblika učenja na Edukacijsko-rehabilitacijskom fakultetu Sveučilišta u Zagrebu.Universities today don't benefit society purely by their proffesional influence but also by increasing the general quality of life of the people in the local community. To achieve this beneficial influence, it is necessary to depart from what's considered to be the „classic“ educational model and start working on including university students in solving various problems that burden the local community. There are various methods of doing this, however the most acclaimed and recognized method worldwide is educating socially responsible and active citizens by integrating the model of service learning in the universities’curriculums. The aim of this paper is to provide a different view of programs and models that help universities to develop a more civilized society by coordinating and enabling activities of university students in the community through service learning programs. This paper gives an insight in the way afore mentioned programs can increase and develop professional competence among students of humanities and social sciences. An added value to this paper is an overview of various educational programs that already include service learning in their curriculums. In that sense, this paper contributes to the development and improvement of such programs at University of Zagreb