Small Library Marketing

U ovome radu smo iznijeli teorijsku osnovu marketinga koju smo nadalje primijenili na knjižnicu. Definirali smo marketing u knjižnici i objasnili smo zašto je i više nego potreban. U središtu zanimanja je marketing male knjižnice, pritom ju definirajući kao knjižnicu koja opslužuje malu zajednicu, ali i sve one koje se tako «osjećaju» bez obzira na njihovu stvarnu veličinu, broj korisnika, te njihovu financijsku moć. S obzirom na to da literatura o marketingu u knjižnicama ponajviše i suviše općenito govori o načinima na koje knjižnica može doprijeti do korisnika uz pomoć medija, samoizdavaštva i Interneta, posebna poglavlja smo posvetili i aktualnim temama glede istoga. Radi se o marketingu «od usta do usta», smarketingu, stvaranju branda, te općenito o kulturnim pomacima koje i male knjižnice mogu iskoristiti. Naposlijetku smo iznijeli saznanja dobivena istraživanjem o marketingu Gradske knjižnice i čitaonice Valpovo i Gradske knjižnice i čitaonice Belišće, idealnih predstavnika male knjižnice. Osim prikazivanja razlika u teoriji i praksi marketinga male knjižnice na temelju primjera navedenih knjižnica, ujedno smo ukazali na probleme provođenja marketinga knjižnice u promjenjivim ekonomskim uvjetima i na ulogu «malog» knjižničara u marketingu knjižnice. Literatura o marketingu male knjižnice gotovo da i ne postoji, međutim postoji mnogo kreativnih i relativno povoljnih, pa čak i besplatnih ideja i prilika za isto. Svrha ovoga rada je ukazati na upravo takve načine na koje knjižnica može doprijeti do korisnika, te na praktičnu primjenjivost spoznaja do kojih smo došli na temelju provedenog istraživanja i za druge male knjižnice

Eterična ulja u vrtiću

"Nigdje ne miriše kao u našoj sobi

Radio and Optical Observations of the R Aquarii Jet

VLA observations at 6 cm and Lick Observatory optical plates of R Aquarii indicate the existence of a jetlike feature extending 7 -10 from the central star. A wide field map at 6 cm shows an unresolved compact radio source which lies close to the axis defined by the jet at a distance of ~ 3\u27 from R Aqr. Episodic mass transfer in this symbiotic variable could explain the erratic outbursts that R Aqr is known to undergo. Formation of an accretion disk and the accompanying radio-optical jet may characterize the observed outbursts in this system

Small library marketing management

Ovaj se rad bavi neprofitnim, odnosno društvenim marketingom primijenjenim u knjižničnom poslovanju. Stoga je na početku definiran marketing u knjižnici i objašnjeno zašto marketing postaje nužan za funkcioniranje knjižnice. U središtu je zanimanja rada upravljanje marketingom male knjižnice. Pri tome se mala knjižnica definira kao knjižnica koja opslužuje malu zajednicu (manje od 8.000 stanovnika). No, malim se knjižnicama nazivaju i sve one koje se tako “osjećaju”, bez obzira na njihovu veličinu, broj korisnika i financijsku moć. S obzirom da literatura o marketingu u knjižnicama uglavnom suviše općenito govori o načinima na koje knjižnica može doprijeti do korisnika uz pomoć medija, samoizdavaštva i interneta, posebna poglavlja u radu posvećena su aktualnim temama, kao što su marketing “od usta do usta”, e-marketing, smarketing i stvaranje branda knjižnice. U radu je također ukazano na probleme upravljanja marketingom knjižnice u promjenjivim ekonomskim uvjetima i na ulogu “malog” knjižničara u marketingu knjižnice. Literatura o marketingu male knjižnice gotovo da i ne postoji. Ipak, knjižničarima su na raspolaganju mnoga kreativna i relativno povoljna, pa čak i besplatna sredstva marketinga. Upravo je intencija ovoga rada bila ukazati na mogućnosti takvog pristupa korisnicima te na praktičnu primjenjivost teorijskih postavki marketinga u poslovanju knjižnice.This paper deals with non-profit and social marketing applied to library operations. Therefore, at the beginning of the paper, library marketing is defined and reasons why marketing has become essential for the functioning of the library are explained. In the focus of the paper is small library marketing management. Thereby, a small library is defined as a library that serves a small community (less than 8,000 inhabitants). However, small libraries are also those that “feel” small, regardless of their size, the number of users and financial power. Since the library marketing literature too generally talks about the ways libraries can reach out to customers using media, self-publishing and the Internet, a special section of the paper is dedicated to current issues, such as marketing “word of mouth”, e -marketing, brand and smarketing library. The paper also points out the problems of marketing library in changing economic conditions and the role of the “small” librarians in marketing library. Literature on small library marketing is almost non-existent. However, librarians have at their disposal many creative and relatively inexpensive or free marketing resources. Therefore, the intention of this study was to show the possibilities of this approach to users, as well as the practical applicability of the theoretical assumptions of marketing in library business

Small library marketing management

Ovaj se rad bavi neprofitnim, odnosno društvenim marketingom primijenjenim u knjižničnom poslovanju. Stoga je na početku definiran marketing u knjižnici i objašnjeno zašto marketing postaje nužan za funkcioniranje knjižnice. U središtu je zanimanja rada upravljanje marketingom male knjižnice. Pri tome se mala knjižnica definira kao knjižnica koja opslužuje malu zajednicu (manje od 8.000 stanovnika). No, malim se knjižnicama nazivaju i sve one koje se tako “osjećaju”, bez obzira na njihovu veličinu, broj korisnika i financijsku moć. S obzirom da literatura o marketingu u knjižnicama uglavnom suviše općenito govori o načinima na koje knjižnica može doprijeti do korisnika uz pomoć medija, samoizdavaštva i interneta, posebna poglavlja u radu posvećena su aktualnim temama, kao što su marketing “od usta do usta”, e-marketing, smarketing i stvaranje branda knjižnice. U radu je također ukazano na probleme upravljanja marketingom knjižnice u promjenjivim ekonomskim uvjetima i na ulogu “malog” knjižničara u marketingu knjižnice. Literatura o marketingu male knjižnice gotovo da i ne postoji. Ipak, knjižničarima su na raspolaganju mnoga kreativna i relativno povoljna, pa čak i besplatna sredstva marketinga. Upravo je intencija ovoga rada bila ukazati na mogućnosti takvog pristupa korisnicima te na praktičnu primjenjivost teorijskih postavki marketinga u poslovanju knjižnice.This paper deals with non-profit and social marketing applied to library operations. Therefore, at the beginning of the paper, library marketing is defined and reasons why marketing has become essential for the functioning of the library are explained. In the focus of the paper is small library marketing management. Thereby, a small library is defined as a library that serves a small community (less than 8,000 inhabitants). However, small libraries are also those that “feel” small, regardless of their size, the number of users and financial power. Since the library marketing literature too generally talks about the ways libraries can reach out to customers using media, self-publishing and the Internet, a special section of the paper is dedicated to current issues, such as marketing “word of mouth”, e -marketing, brand and smarketing library. The paper also points out the problems of marketing library in changing economic conditions and the role of the “small” librarians in marketing library. Literature on small library marketing is almost non-existent. However, librarians have at their disposal many creative and relatively inexpensive or free marketing resources. Therefore, the intention of this study was to show the possibilities of this approach to users, as well as the practical applicability of the theoretical assumptions of marketing in library business

CLAS App ML

This is a multi-language (ML) update of the CLAS App original design by Bridget Maher from the School of Medicine at University College Cork, Ireland. The current version has an improve counting mechanism and has been translated from English to Spanish, Catalan and German languages within the European project PATIENT (www.patient-project.eu). The CLAS App ML aims to train good written communication skills as they are essential to the practice of medicine and avoidance of medical error. The hospital discharge letter is probably the most important of all written communications between hospital and General Practitioner (Family Doctors). However, discharge letters vary greatly in quality, structure, cohesion, and ‘readability’. Most discharge letters are written by junior doctors and frequently omit important information. The School of Medicine at University College Cork developed a comprehensive check-list i-phone application to improve the quality of hospital discharge letters. The CLAS scale lists the key elements of a discharge letter - reason for admission, investigations, results, diagnosis, problem list, medications, management plan, name and contact details of doctor writing the letter etc. There are 4 pages of items, divided into various sections. Either a section heading or an individual item can be ticked. Most items score 1, but some items of particular importance, such as medication, score higher. Total CLAS score is 50. At the end, the user is shown his total score and can swipe to see a list of unchecked items. By using the CLAS application as a point-of-practice reference tool, doctors and medical students can improve their letter-writing skills, decrease the risk of medical error and improve patient safety. With the new version CLAS App ML we aim to provide a standard within Europe for the structure of hospital discharge letter. Therefore, the App has been translated to 3 new languages.This work has been partly funded by the Patient Project (with support from the European Commission. 527620-LLP-1-2012-1-NLERASMUS-FEXI, http://patient-project.eu/