23,263 research outputs found
Marketing in SMEs: a '4Ps' self-branding model
Purpose â The purpose of this paper is to explore the extent to which traditional marketing theory and practice can be applied in small- and medium-sized enterprises (SMEs) and consider how owner-managers perceive their own role in marketing within a small business setting. Design/methodology/approach â A qualitative exploratory approach using semi-structured in-depth interviews amongst owner-managers of SMEs in the UK. Findings â SME marketing is effective in that it embraces some relevant concepts of traditional marketing, tailors activities to match its customers and adds its own unique attribute of self-branding as bestowed by the SME owner-manager. Research limitations/implications â The study was limited to the UK and to a small sample of SMEs and as such the findings are not necessarily generalisable. Originality/value â A â4Psâ model for SME self-branding is proposed, which encompasses the attributes of personal branding, (co)production, perseverance and practice
Physics case of the very high energy electron--proton collider, VHEeP
The possibility of a very high energy electron-proton (VHEeP) collider with a
centre-of-mass energy of 9 TeV has been presented at previous workshops. These
proceedings briefly summarise the VHEeP concept, which was recently published,
and developments since then, as well as future directions. At the VHEeP
collider, with a centre-of-mass energy 30 times greater than HERA, parton
momentum fractions, , down to about are accessible for photon
virtualities, , of 1 GeV. This extension in the kinematic range to low
complements proposals for other electron-proton or electron-ion colliders.Comment: 6 pages, 2 figures, for proceedings of DIS 2017 worksho
Rotating gravity currents: small-scale and large-scale laboratory experiments and a geostrophic model
Laboratory experiments simulating gravity-driven coastal surface currents produced by estuarine fresh-water discharges into the ocean are discussed. The currents are generated inside a rotating tank filled with salt water by the continuous release of buoyant fresh water from a small source at the fluid surface. The height, the width and the length of the currents are studied as a function of the background rotation rate, the volumetric discharge rate and the density difference at the source. Two complementary experimental data sets are discussed and compared with each other. One set of experiments was carried out in a tank of diameter 1 m on a small-scale rotating turntable. The second set of experiments was conducted at the large-scale Coriolis Facility (LEGI, Grenoble) which has a tank of diameter 13 m. A simple geostrophic model predicting the current height, width and propagation velocity is developed. The experiments and the model are compared with each other in terms of a set of non-dimensional parameters identified in the theoretical analysis of the problem. These parameters enable the corresponding data of the large-scale and the small-scale experiments to be collapsed onto a single line. Good agreement between the model and the experiments is found
Waveform distortion in an FM/FM telemetry system
Waveform distortion in FM/FM telemetry syste
Aroma composition of bottle aged white wine
Analyses by headspace gas chromatography revealed the presence of higher concentrations of furfural, linalool and nerol oxides, ethyl furoate and 1,1,6-trimethyl-1,2-dihydronaphthalene (TDN) and lower concentrations of ethyl n-decanoate in the older wines examined. The observed differences in composition were consistent with changes occurring during storage as shown by previous studies using accelerated ageing techniques.Influences on aroma of the compositional differences were examined. TDN and dimethyl sulphide were considered to be important to the development of bottle age bouquet whereas higher contents of the monoterpene oxides can be related to loss of grape aroma in wine.Die Aromazusammensetzung von flaschengereiftem WeiĂweinGaschromatographische Analysen der mit der âheadspace"-Technik isolierten Aromakomponenten zeigten, daĂ in Ă€lteren Rieslingweinen höhere Konzentrationen von Furfural, Linalool- und Neroloxid, Ăthylfuroat sowie 1,1,6-Trimethyl-1,2-dihydronaphthalin (TDN) und niedrigere Konzentrationen von Ăthyl-n-decanoat vorliegen. Die beobachteten Unterschiede der Zusammensetzung stehen in Zusammenhang mit VerĂ€nderungen, die - wie in frĂŒheren Untersuchungen mittels kĂŒnstlicher Alterung gezeigt wurde - wĂ€hrend der Lagerung erfolgen.Der EinfluĂ der unterschiedlichen chemischen Zusammensetzung auf das Aroma wurde geprĂŒft. TDN und Dimethylsulfid werden als wichtige Komponenten des Aromas reifer Flaschenweine angesehen, wĂ€hrend der erhöhte Gehalt an Monoterpenoxiden mit dem Verlust des frischen Rieslingbuketts in Verbindung gebracht werden kann
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