Desarrollo y Plan de Comunicación de una emisora de radio: Radio Élite

El presente proyecto se centra en el desarrollo del plan de comunicación de una emisora de radio, Radio Élite. Se ha elegido este proyecto debido a que la emisora necesita un cambio de la imagen corporativa ya que llevan prácticamente nueve años con la misma identidad visual. Al inicio del proyecto se realizó un estudio de la situación geográfica y demográfica del municipio de Xàtiva, en el cual está situada la emisora. Por un lado, se ha analizado la emisora en sí, tanto sus contenidos como su público, su mercado, un análisis DAFO, un análisis del grafismo y su posición en los medios de comunicación y por otro lado, se ha analizado la competencia del sector para poder situarla en su contexto. Posteriormente se ha centrado el gran peso del trabajo en la mejora de la imagen corporativa de Radio Élite. Identidad e imagen corporativa han sido dos conceptos que se han analizado en profundidad en el presente trabajo y se ha realizado una propuesta de diseño de logotipo que se ha aplicado tanto a objetos de papelería como de merchandising. El propósito de este proyecto es realizar un estudio del contexto en el que se sitúa la radio y, conociendo los datos oportunos, realizar un cambio en la imagen corporativa de la emisora Radio Élite para mejorar su presencia tanto en la red como en lo offlineThe aim of this project was the development of the communication plan of a radio station, Radio Élite, which was in need of a new corporate image, since it had used the same visual identity for the past nine years. To start with, we developed a study if the geographical location and the demographic situation of Xativa town, where the station is located. On the one hand, we carried out a study of the station per se, its contents and audience, its market, a DAFO analysis, its graphic elements and their situation in the media. On the other hand, we analised the competitors in order to place the station in the right context. The most important part of the project was the improvement of Radio Elite's corporate image. Identity and corporate image are two concepts that we very thoroughly analysed. We created a logo design proposal that was used both in merchandising and stationeries. The main goal of this project is to carry out a study of the context in which the radio station is located, gathering data and then changing the corporate image of Radio Élite in order to improve its presence both online and offline.Pastor Signes, N. (2013). Desarrollo y Plan de Comunicación de una emisora de radio: Radio Élite. Universitat Politècnica de València. http://hdl.handle.net/10251/34039Archivo delegad

Inorganic arsenic in rice-based products for infants and young children

Inorganic arsenic (Asi) is a chronic, non-threshold carcinogen. Rice and rice-based products can be the major source of Asi for many subpopulations. Baby rice, rice cereals and rice crackers are widely used to feed infants and young children. The Asi concentration in rice-based products may pose a health risk for infants and young children. Asi concentration was determined in rice-based products produced in the European Union and risk assessment associated with the consumption of these products by infants and young children, and compared to an identical US FDA survey. There are currently no European Union or United States of America regulations applicable to Asi in food. However, this study suggests that the samples evaluated may introduce significant concentration of Asi into infants’ and young children’s diets. Thus, there is an urgent need for regulatory limits on Asi in food, especially for baby rice-based products

Consumer Demand for Environmental, Social, and Ethical Information in Fishery and Aquaculture Product Labels

Customers’ attention to sustainability labels in fishery and aquaculture products (FAPs) has been increasing in the last decades, and the industry has adapted to this growing interest by adopting fish ecolabels. However, there is a growing interest to widen the sustainability concept to include the social and ethical information of the fishery and aquaculture industry and to go further from the voluntary approach on the labeling of these aspects in FAPs. For this reason, using data from 2021 Eurobarometer and using machine learning techniques, we disentangle the characteristics of the FAP buyers that consider the importance of environmental impact, ethical, and social information appearing on FAP labeling. The results confirmed that most of the consumers who consider environmental, social, and ethical aspects when buying FAPs also think that this information should be labeled. In line with other works, young, educated, and environmentally aware consumers in high-income countries are more likely to request this information in the FAP label. One interesting finding of the study relates with the asymmetric impact of the variables and the important group of respondents who do not consider these aspects but also advocate to include them in the FAP label. The study outcomes can be beneficial for policymakers to design future public policies regarding FAP labeling, as well as to be taken into consideration in the marketing policies of fishery and aquaculture producers and retailers

Consumer Demand for Environmental, Social, and Ethical Information in Fishery and Aquaculture Product Labels

[EN] Customers' attention to sustainability labels in fishery and aquaculture products (FAPs) has been increasing in the last decades, and the industry has adapted to this growing interest by adopting fish ecolabels. However, there is a growing interest to widen the sustainability concept to include the social and ethical information of the fishery and aquaculture industry and to go further from the voluntary approach on the labeling of these aspects in FAPs. For this reason, using data from 2021 Eurobarometer and using machine learning techniques, we disentangle the characteristics of the FAP buyers that consider the importance of environmental impact, ethical, and social information appearing on FAP labeling. The results confirmed that most of the consumers who consider environmental, social, and ethical aspects when buying FAPs also think that this information should be labeled. In line with other works, young, educated, and environmentally aware consumers in high-income countries are more likely to request this information in the FAP label. One interesting finding of the study relates with the asymmetric impact of the variables and the important group of respondents who do not consider these aspects but also advocate to include them in the FAP label. The study outcomes can be beneficial for policymakers to design future public policies regarding FAP labeling, as well as to be taken into consideration in the marketing policies of fishery and aquaculture producers and retailers.This work was supported by the National Plan for Scientific and Technological Research and Innovation (Spanish Economy and Competitiveness Ministry), the Research Project PID2019105497 GB-I00, the European Fisheries Funds, opportunities for the fisheries sector through diversification, and the FLAGs management (DivPesc).Peiró Signes, A.; Miret Pastor, LG.; Antonino Galati; Segarra-Oña, M. (2022). Consumer Demand for Environmental, Social, and Ethical Information in Fishery and Aquaculture Product Labels. Frontiers in Marine Science. 9:1-14. https://doi.org/10.3389/fmars.2022.948437114

Exposure to a Mixture of Metals and Growth Indicators in 6–11‑Year‑Old Children from the 2013–2016 NHANES

Lead (Pb), mercury (Hg), and fuoride (F) exposure during childhood is of concern owing to their toxicity. Also, evidence suggests that high and low exposure levels to manganese (Mn) and selenium (Se) during this vulnerable period are associated with an increased risk of adverse health efects. A reduced growth is associated with high Pb and F exposure; however, little is known about their impact on children’s body size, and there is a lack of consensus on the efects of Hg, Mn, and Se exposure on children’s anthropometric measures. This is particularly true for childhood metal co-exposures at levels relevant to the general population. We investigated the joint efects of exposure to a metal mixture (Pb, Mn, Hg, and Se in blood and F in plasma) on 6–11-year-old US children’s anthropometry (n=1634). Median F, Pb, Mn, Hg, and Se concentrations were 0.3 µmol/L, 0.5 µg/dL, 10.2 µg/L, 0.3 µg/L, and 178.0 µg/L, respectively. The joint efects of the fve metals were modeled using Bayesian kernel machine and linear regressions. Pb and Mn showed opposite directions of associations with all outcome measured, where Pb was inversely associated with anthropometry. For body mass index and waist circumference, the efect estimates for Pb and Mn appeared stronger at high and low concentrations of the other metals of the mixture, respectively. Our fndings suggest that metal co-exposures may infuence children’s body mass and linear growth indicators, and that such relations may difer by the exposure levels of the components of the metal mixture

Dietary Exposure to Essential and Non‑essential Elements During Infants’ First Year of Life in the New Hampshire Birth Cohort Study

Even the low levels of non-essential elements exposure common in the US may have health consequences especially early in life. However, little is known about the infant’s dynamic exposure to essential and non-essential elements. This study aims to evaluate exposure to essential and non-essential elements during infants’ first year of life and to explore the association between the exposure and rice consumption. Paired urine samples from infants enrolled in the New Hampshire Birth Cohort Study (NHBCS) were collected at approximately 6 weeks (exclusively breastfed) and at 1 year of age after weaning (n = 187). A further independent subgroup of NHBCS infants with details about rice consumption at 1 year of age also was included (n = 147). Urinary concentrations of 8 essential (Co, Cr, Cu, Fe, Mn, Mo, Ni, and Se) and 9 non-essential (Al, As, Cd, Hg, Pb, Sb, Sn, V, and U) elements were determined as a measure of exposure. Several essential (Co, Fe, Mo, Ni, and Se) and non-essential (Al, As, Cd, Hg, Pb, Sb, Sn, and V) elements had higher concentrations at 1 year than at 6 weeks of age. The highest increases were for urinary As and Mo with median concentrations of 0.20 and 1.02 μg/L at 6 weeks and 2.31 and 45.36 μg/L at 1 year of age, respectively. At 1 year of age, As and Mo urine concentrations were related to rice consumption. Further efforts are necessary to minimize exposure to non-essential elements while retaining essential elements to protect and promote children’s health

Geographical variation in inorganic arsenic in paddy field samples and commercial rice from the Iberian Peninsula

This study investigated total arsenic and arsenic speciation in rice using ion chromatography with mass spectrometric detection (IC-ICP-MS), covering the main rice-growing regions of the Iberian Peninsula in Europe. The main arsenic species found were inorganic and dimethylarsinic acid. Samples surveyed were soil, shoots and field-collected rice grain. From this information soil to plant arsenic transfer was investigated plus the distribution of arsenic in rice across the geographical regions of Spain and Portugal. Commercial polished rice was also obtained from each region and tested for arsenic speciation, showing a positive correlation with field-obtained rice grain. Commercial polished rice had the lowest i-As content in Andalucia, Murcia and Valencia while Extremadura had the highest concentrations. About 26% of commercial rice samples exceeded the permissible concentration for infant food production as governed by the European Commission. Some cadmium data is also presented, available with ICP-MS analyses, and show low concentration in rice samples.Peer Reviewe

How to rate Ecoinnovation? A tourism sector indicator´s analysis

[ES] En el camino hacia una economía y una sociedadsostenible, la eco-innovación juega un papel central,puesto que relaciona los dos pilares de la sostenibilidad:la calidad ambiental y el bienestar económico. La industriaturística está sujeta a importantes cambios estructurales.En este nuevo marco competitivo, las empresas turísticasbuscan modelos no sólo rentables sino también sostenibles.Los trabajos sobre la medición de la eco-innovación enlos servicios son escasos. En este trabajo analizamos lasprincipales ventajas e inconvenientes de las tres principalesherramientas de gestión medioambiental proactiva y susimplicaciones en el sector turístico.[EN] Eco innovation plays a main role in the road towardsa sustainable economy and society, as it relates to twosustainability pillars: environmental quality and economicwellbeing. Tourism industry is nowadays subjected to strongstructural changes that force the change towards models notonly profitable but also sustainable. Published works attemptingto gauge eco innovation are rare. This paper analyses the prosand cons of the three main proactive eco-environmental toolsand their resonance on the tourism sector.Miret Pastor, LG.; Segarra Oña, MDV.; Peiró Signes, A. (2011). ¿Cómo medimos la Ecoinnovación? Análisis de indicadores en el Sector Turístico. TEC Empresarial. 5(2):15-25. http://hdl.handle.net/10251/60736S15255

Associations of maternal urinary arsenic concentrations during pregnancy with childhood cognitive abilities: The HOME study

Arsenic exposure during pregnancy may increase the risk for intellectual deficits in children, but limited data exist from prospective epidemiologic studies, particularly at low arsenic exposure levels. We investigated the association between prenatal maternal urinary arsenic concentrations and childhood cognitive abilities in the Health Outcomes and Measures of the Environment (HOME) Study. We used anion exchange chromatography coupled with inductively coupled plasma mass spectrometry detection to measure arsenic species content in pregnant women’s urine. The summation of inorganic arsenic (iAs), monomethylarsonic acid (MMA), and dimethylarsinic acid (DMA) refers to ΣAs. We assessed children’s cognitive function (n = 260) longitudinally at 1-, 2-, and 3-years using Bayley Scales of Infant and Toddler Development, at 5 years using Wechsler Preschool and Primary Scale of Intelligence, and at 8 years using Wechsler Intelligence Scale for Children. We observed a modest decrease in mental development index and full-scale intelligence quotient at ages 3 and 5 years with each doubling of ΣAs with estimated score (ß) differences and 95% confidence interval (CI) of -1.8 from - 4.1 to 0.5 and - 2.5 from - 5.1 to 0.0, respectively. This trend was stronger and reached statistical significance among children whose mothers had lower iAs methylation capacity and low urinary arsenobetaine concentrations. Our findings suggest that arsenic exposure levels relevant to the general US population may affect children’s cognitive abilities

Desarrollo de una Actividad de Aprendizaje Experiencial para exteriores

[EN] In this work we describe the design and result of the application of an Experimental Learning Activity. Using the process of preparing a recipe, we developed an activity aimed at illustrating students control plan and quality related concepts. The activity we developed allows to follow the complete process of the preparation of a control plan, determining the control variables and the control tools, its subsequent application during an outdoor session, and finally, the discussion about the execution process, determining the critical control variables and the improvements that could be introduced. The results of the activity are encouraging. The evaluation of the activity by the participating students indicates a high motivation towards the activity and a high perception of the usefulness of the activity.[ES] En este trabajo describimos el diseño y resultado de la aplicación de una Actividad de Aprendizaje Experiencial. A partir de un proceso de elaboración de un plato de cocina, desarrollamos una actividad orientada a ilustrar a los estudiantes conceptos relacionados con los planes de control y los conceptos de calidad. La actividad desarrollada permite realizar el proceso completo de preparación de un plan de control, determinando las variables a controlar y las herramientas de control, su posterior aplicación durante una sesión outdoor, y finalizando con la discusión sobre el proceso de ejecución, determinando las variables críticas de control y las mejoras que se podrían introducir. Los resultados de la actividad son esperanzadores. La evaluación de la actividad por los alumnos participantes indica una motivación alta hacia la actividad y una percepción de la utilidad de la actividad también elevada.Este trabajo forma parte del estudio desarrollado por el Grupo de Aprendizaje Experiencial (GAE) creado como EICE en la UPV y por profesores del IES Gonzalo Anaya de Xirivella. Los autores desean agradecer a la UPV por el apoyo a través del PIME 2017-2019 "Adaptación y desarrollo de aprendizajes experienciales al contexto de las asignaturas (II)" y a la Conselleria de Educación, Investigación, Cultura y Deporte de la Generalitat Valenciana a través del Proyecto de innovación e investigación educativa denominado “Adaptación y desarrollo de aprendizajes experienciales al contexto de la formación profesional” (Expediente 938397) .Peiró Signes, A.; Trull Domínguez, Ó.; Segarra Oña, MDV.; Miret Pastor, LG. (2019). Desarrollo de una Actividad de Aprendizaje Experiencial para exteriores. En IN-RED 2019. V Congreso de Innovación Educativa y Docencia en Red. Editorial Universitat Politècnica de València. 300-314. https://doi.org/10.4995/INRED2019.2019.1041430031