Book Review

Review of the following book: STEPHEN KLAIDMAN, HEALTH IN THE HEADLINES: THE STORIES BEHIND THE STORIES. (Oxford University Press 1991) [249 ,pp.] Bibliographical references, index. LC: 90-19297; ISBN 0-19-505298-6. [Cloth $24.95. 200 Madison Ave., New York, NY 10016.

Environmental management system as effective tool to implement

Current trends show clear signs of corporate strategy being driven by environmental pressures. Major changes in corporate strategy are clearly visible due to the increased environmental concerns of stakeholders: lots of interested persons, internal and external users (local communities, ecological associations, government representatives, shareholders, investors, clients, and suppliers) present an increasing interest in the environmental performances of the organizations, especially of the enterprises in the private sector. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/3315

Zero energy house as environment saving technology

Nowadays there is a growing imbalance between energy supply and demand. Energy demand growth is exceeding production growth, leading to increased supply scarcity. Energy generation, transportation and consumption contribute to GHG emissions and associated air pollution. That’s why great attention is paid to ecological problems and development of green technologies in order to prevent global warming process. One of these novations is Zero-energy house (ZEH). When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/2867

Eco-city - settlement of the future

We live in a world full of challenges and opportunities at the same time. A fast paced urban life brings with itself the need of a greener environment and a healthier life. Owing to this, eco-city is one of the effective ways out under the existing realities. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/3359

Emotions and Cognitions in Social Relationships: A Neurosociological Approach

Neurosociology is a new approach aimed at integrating social and biological sciences. In this paper, first we usedAlan Fiske’s theory (1992) of elementary forms of social relationships as a nexus between sociological studiesof groups and group-based emotions and relevant neuroscientific findings. Then, we identified types of socialsituations that generate basic emotions (happiness, anger, sadness, and fear) within particular relationships.Individuals participate differently in these situations. Therefore, they are expected to differ in their emotionsand cognitions, as well as in their underlying neural activity. Finally, we considered social affiliation and socialhierarchy corresponding to communal sharing and authority ranking social relationships to demonstrate thelogic of neurosociological research.La neurosociología es un nuevo enfoque que busca integrar las ciencias sociales y biológicas. En este artículo, primero aplicamos la teoría de Alan Fiske (1992), de las formas elementales de las relaciones sociales entendidas como un nexo entre los estudios sociológicos de los grupos y las emociones grupales, junto con hallazgos de la neurociencia. Luego, hemos identificado tipos de situaciones sociales que generan las emociones básicas (alegría,ira, tristeza y miedo) dentro de ciertas relaciones particulares. Las personas participan de forma diferente en estas situaciones. Por lo tanto, se espera que difieran en sus emociones y cogniciones, así como en su actividad neural subyacente. Por último, hemos considerado la afiliación social y la jerarquía social que corresponde al intercambio comunal y el ranking de relaciones sociales para demostrar la lógica de la investigación neurosociológica

Increase of efficiency of innovative projects on the basis of the optional approach

В статье анализируется возможность повышения эффективности инновационных проектов за счет применения опционного подхода. Представлены результаты исследования отношения населения к рискам, инновациям, оценке инновационных проектов. Выявлена закономерность между высокими маркетинговыми и организационными рисками проектов, реализуемыми российскими предприятиями, и низким удельным весом маркетинговых и организационных инноваций в России. Продемонстрированы результаты.The article analyzes the possibility of increasing the efficiency of innovative projects through the use of optional approach. Presents results of a study of attitudes toward risk, innovation, evaluation of innovation projects. The regularities between institutional marketing, and high risk of projects implemented by Russian enterprises, and low specific gravity marketing and organisational innovations in Russia. Demonstrated the evaluation results of an innovative project using a variety of approaches: rapid assessment, detailed classical analysis, optional approach.Статья подготовлена при поддержке гранта РФФИ №15-06-08375а «Моделирование потоков в предпринимательской экосистеме срединного субрегиона»

Practical application of modern approaches to business valuation

Every day, thousands of participants in the investment profession — investors, portfolio managers, regulators, researchers — face a common and often perplexing question: What is the value of a particular asset? The answers to this question usually determine success or failure in achieving investment objectives. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/3126

Тhe quantitative approach to evaluation of the industry attractiveness

We’ve found that Porter’s five forces framework is useful tool to analyze industry’s competitive forces and to shape organization’s strategy according to the results of the analysis. However, in reality this framework is rather analytical tool, used by managers to better understand the industry they operate in, than strategic choice and decision-making technique. Porter’s Five Forces model, in the form it prevails now, provides the static view onto the industry structure and conditions. Therefore, it has significant limitations, and requires further improvement and development as well as combination with other techniques

Development of Professional Competence of Future Specialists in Transport Technologies in Maritime and River Transport through Professionogenesis

The purpose of the article is to conduct research and analyze the issue of forming the social and psychological competence of future specialists in transportation technologies in the maritime and river transport industry. The overall goal of the study is to identify key aspects and factors that influence the process of applicants’ professional development and their readiness to perform professional duties in the modern conditions of transportation industry development. The article explores important aspects of training future specialists who will work in the field of transport technologies, in particular, in maritime and river transport. The author of the article analyzes the theoretical foundations of the formation of professionogenesis and socio-psychological competence of applicants aimed at creating a basis for the professional development of future specialists. In order to achieve this goal, the scholars have developed a methodology for organizing an experimental study that allowed to determine the level of readiness of applicants of higher and vocational education institutions to obtain technical education and form competencies for further professional growth in the transport industry. The study identified the key components that affect the readiness of applicants to work in the transport industry, in particular in the field of maritime and river transport. Practical recommendations for the implementation and improvement of the professional qualities of applicants in the field of preparation for professional activities in the transport industry, in particular in the water transport sector, are elaborated. The practical significance of the study lies in the fact that through this research, the scientific community has the opportunity to obtain new data regarding the formation of professionogenesis and professional growth of applicants specializing in transportation fields, particularly in maritime and river transport. The research findings can be used to improve educational programs and teaching methods aimed at providing more effective training for future professionals in the transportation industry. Overall, this article represents a significant contribution to the development of scientific thought in the field of professional preparation for future specialists in transportation technologies, and it also provides practical recommendations for their successful professional development in the transportation sector, fostering the further growth and enhancement of this industry