AN AFFECT CONTROL THEORY OF TECHNOLOGY

Affect control theory is a theory of interaction that takes into account cultural meanings. Affect control research has previously considered interaction with technology, but there remains a lack of theorizing about inclusion of technology within the theory. This paper lays a foundation for an affect control theory of technology by addressing key assumptions, presenting an empirical foundation using a survey of sentiments toward technology, and analyzing those sentiments. AFFECT CONTROL THEORY Affect Control Theory (ACT; Heise 1979; Heise 2007) is a formal, mathematical theory modeled at the level of an observed-situation. There must an observer who is a member of a languageculture (Robinson and Smith-Lovin 2006:139). The observer labels the elements of the situation, including actors, behaviors, setting, and emotions. When labeling elements of a situation, an observer uses labels from her language-culture. These labels evoke affective sentiments that are fairly stable within a language-culture (Osgood, May and Miron 1975). After elements of a situation are labeled, ACT proposes that the observer realizes if the situation is aligned with cultural norms or represents a deflection from cultural norms based on the affective sentiments

Products as Affective Modifiers of Identities

© The Author(s) 2015. Are salesclerks seen as better, more powerful, or more active when they drive Mustangs? What about entrepreneurs? What about driving a mid-sized car? Intuitively, we have ideas about these, but much of the research on the affective nature of products is on purchasing, desires, and self-fulfillment. Drawing on symbolic interactionism, we argue that people's association with products has some basis in the impression management of their identity. For this to occur, there must be some cultural consensus about the way that products modify identities. Drawing on affect control theory's (ACT) methodology and equations, we measure the goodness, powerfulness, and activeness of several products, identities, and the associated product-modified identities to explore how products function as affective modifiers of identities. We find consistent effects across several types of technology products, whereby products pull the modified identity in the direction of the products' affective qualities. Support is established for the ACT equations that predict how traits modify identities as also having utility for predicting how products modify identities. This suggests that the opening questions can be answered empirically by measuring cultural-specific sentiments of the identity and the product and by developing equations to predict the identity modification process

Interpersonal communication about climate change:how messages change when communicated through simulated online social networks

Climate change communication research has mainly focused on how to communicate climate change effectively to the public. By contrast, how such information is then spread through interpersonal social networks has been neglected, despite being an essential component of cultural change. Using a Facebook-like format, we examined what types of climate change messages ‘survive’ when passed between individuals via communication network chains. We found that statements centred on conventional climate change topics (e.g., its impact on the natural world and human health) survived longer in communication chains than those with less conventional topics (e.g., its impact on societal competence, development, or communality). Moreover, statements about gains from mitigation (gain-frames) survived more than those about costs of non-mitigation (loss-frames) in initial communications, but loss-framed information survived more later in communication chains. In light of research showing that climate change messages focused on society and/or gain frames can motivate action, this research highlights a challenge by showing that these messages are less likely to be spread throughout society

Causal knowledge promotes behavioral self-regulation: an example using climate change dynamics

Adopting successful climate change mitigation policies requires the public to choose how to balance the sometimes competing goals of managing CO emissions and achieving economic growth. It follows that collective action on climate change depends on members of the public to be knowledgeable of the causes and economic ramifications of climate change. The existing literature, however, shows that people often struggle to correctly reason about the fundamental accumulation dynamics that drive climate change. Previous research has focused on using analogy to improve people’s reasoning about accumulation, which has been met with some success. However, these existing studies have neglected the role economic factors might play in shaping people’s decisions in relation to climate change. Here, we introduce a novel iterated decision task in which people attempt to achieve a specific economic goal by interacting with a causal dynamic system in which human economic activities, CO emissions, and warming are all causally interrelated. We show that when the causal links between these factors are highlighted, people’s ability to achieve the economic goal of the task is enhanced in a way that approaches optimal responding, and avoids dangerous levels of warming

Caribbean Corals in Crisis: Record Thermal Stress, Bleaching, and Mortality in 2005

BACKGROUND The rising temperature of the world's oceans has become a major threat to coral reefs globally as the severity and frequency of mass coral bleaching and mortality events increase. In 2005, high ocean temperatures in the tropical Atlantic and Caribbean resulted in the most severe bleaching event ever recorded in the basin. METHODOLOGY/PRINCIPAL FINDINGS Satellite-based tools provided warnings for coral reef managers and scientists, guiding both the timing and location of researchers' field observations as anomalously warm conditions developed and spread across the greater Caribbean region from June to October 2005. Field surveys of bleaching and mortality exceeded prior efforts in detail and extent, and provided a new standard for documenting the effects of bleaching and for testing nowcast and forecast products. Collaborators from 22 countries undertook the most comprehensive documentation of basin-scale bleaching to date and found that over 80% of corals bleached and over 40% died at many sites. The most severe bleaching coincided with waters nearest a western Atlantic warm pool that was centered off the northern end of the Lesser Antilles. CONCLUSIONS/SIGNIFICANCE Thermal stress during the 2005 event exceeded any observed from the Caribbean in the prior 20 years, and regionally-averaged temperatures were the warmest in over 150 years. Comparison of satellite data against field surveys demonstrated a significant predictive relationship between accumulated heat stress (measured using NOAA Coral Reef Watch's Degree Heating Weeks) and bleaching intensity. This severe, widespread bleaching and mortality will undoubtedly have long-term consequences for reef ecosystems and suggests a troubled future for tropical marine ecosystems under a warming climate.This work was partially supported by salaries from the NOAA Coral Reef Conservation Program to the NOAA Coral Reef Conservation Program authors. NOAA provided funding to Caribbean ReefCheck investigators to undertake surveys of bleaching and mortality. Otherwise, no funding from outside authors' institutions was necessary for the undertaking of this study. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript

Particle identification performance of a straw transition radiation tracker prototype

A 864 channel prototype of an integrated straw tracker and transition radiation detector for tracking and electron identification has been tested with and without magnetic field at the CERN SPS. The rejection against hadrons and converted photons has been measured and the dependence of the rejection power on detector parameters has been investigated. Tracking and hadron rejection were also studied in a high multiplicity environment. The results are compared with Monte-Carlo simulations. Wherever possible, conclusions are drawn concerning the performance of a full-scale detector at the future Large Hadron Collider

Demonstration of surface electron rejection with interleaved germanium detectors for dark matter searches

The following article appeared in Applied Physics Letters 103.16 (2013): 164105 and may be found at http://scitation.aip.org/content/aip/journal/apl/100/26/10.1063/1.4729825The SuperCDMS experiment in the Soudan Underground Laboratory searches for dark matter with a 9-kg array of cryogenic germanium detectors. Symmetric sensors on opposite sides measure both charge and phonons from each particle interaction, providing excellent discrimination between electron and nuclear recoils, and between surface and interior events. Surface event rejection capabilities were tested with two 210 Pb sources producing ∼130 beta decays/hr. In ∼800 live hours, no events leaked into the 8–115 keV signal region, giving upper limit leakage fraction 1.7 × 10−5 at 90% C.L., corresponding to < 0.6 surface event background in the future 200-kg SuperCDMS SNOLAB experiment.This work is supported in part by the National Science Foundation (Grant Nos. AST-9978911, NSF-0847342, PHY-1102795,NSF-1151869, PHY-0542066, PHY-0503729, PHY-0503629, PHY-0503641, PHY-0504224, PHY-0705052,PHY-0801708, PHY-0801712, PHY-0802575, PHY-0847342, PHY-0855299, PHY-0855525, and PHY-1205898), by the Department of Energy (Contract Nos. DE-AC03-76SF00098, DE-FG02-92ER40701, DE-FG02-94ER40823,DE-FG03-90ER40569, DE-FG03-91ER40618, and DESC0004022),by NSERC Canada (Grant Nos. SAPIN 341314 and SAPPJ 386399), and by MULTIDARK CSD2009-00064 and FPA2012-34694. Fermilab is operated by Fermi Research Alliance, LLC under Contract No. De-AC02-07CH11359, while SLAC is operated under Contract No. DE-AC02-76SF00515 with the United States Department of Energy