55 research outputs found

    Kesan sifat-Sifat Peribadi, Pembelajaran, Rangkaian, Persekitaran dan Penerimaan Inovasi di Kalangan Usahawan Berjaya di Jawa Tengah

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    Investigations about successful entrepreneur behaviors are generally focused mainly on studies relevant to personal characteristics, learning, networking, environmental and innovation acceptance aspects. Five factors have been suggested for studying successful entrepreneurs in the Small Medium and Enterprises (SMEs) sector. Data were collected from 580 individual entrepreneurs in Central Java, Indonesia. The analysis tool used is Structural Equation Modeling. Based on the findings of the research using a confirmatory factor analysis, the model in this study is a very good fit. This occurred because values and criteria in the fit test and the statistical model test fulfilled referred values of Chi-square, Probability, CMINDF, GFI, AGFI, NFI, TLI, CFI and RMSEA. Based on the results of hypotheses tests, variables of personal characteristics, learning, networking and environment positively effects significantly on innovation adoption. Environment variables have the strongest impact on the acceptance of innovation. Then, learning, networking, environment and innovation adoption positively effects significantly on successful entrepreneurs, whereas personal characteristics positively effects but insignificantly on successful entrepreneurs. Acceptance of innovation variables have the strongest impact on successful entrepreneurs. Based on test results intervening, variable acceptance of innovation is the intervening variable between variables personal characteristics, learning, networking and environment variables, successful entrepreneurs Suggestions given to the government are, it requires to continue supports on environment comprising monetary regulation, capital and processing of the business registration that enable individual entrepreneurs to grow their companies and individual supports to become entrepreneurs having high achievement. Government needs to enhance the centers of entrepreneurship education and training workshops in order to increase the number of entrepreneurs and innovation capability of receipt. Government should plan to keep supporting new business development and provide protection in pioneering new efforts in various sectors

    Dampak Integrasi E-Service Quality dan E-Satisfaction pada E-Repurchase Intention Konsumen Aplikasi GO-JEK Kategori GO-RIDE

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    Penelitian ini akan menguji dampak integrasi kualitas pelayanan elektronik dan e-satisfaction pada e-repurchase intention. Pemodelan struktural digunakan sebagai alat analisis. Penelitian ini menggunakan sampel sebanyak 114 pengguna layanan go-ride di wilayah Purwokerto. Hasil temuan penelitian menyatakan bahwa kualitas layanan elektronik mempunyai dampak positif pada kepuasan dan niat beli elektronik. Studi ini juga mendukung pandangan yang menunjukkan e-satisfaction mempuyai pengaruh positif pada e-repurchase intention. Serta, e-satisfaction sebagai variabel perantara hubungan kualitas pelayanan dan niat beli elektronik

    PENGARUH SERVICES QUALITY TERHADAP CUSTOMER SATISFACTION DAN DAMPAKNYA TERHADAP BEHAVIORAL INTENTION (STUDI KASUS PADA RUMAH SAKIT UMUM DAERAH KABUPATEN BANYUMAS)

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    The research was conducted in Banyumas District General Hospital with the title, "The Effect of Services Quality Of Customer Satisfaction And Its Impact on Behavioral Intention" (Case Study Regional General Hospital Banyumas). Purpose of this study was to determine the effect of customer satisfaction on behavioral intention. From the results of research and data analysis using SEM (Structural Equation Modelling) concluded that: Tangible positive and significant impact on customer satisfaction, higher customer satisfaction tangibles higher hospital patients Banyumas. Reliability has positive and significant impact on customer satisfaction, higher customer satisfaction higher reliability pasen Hospital Banyumas. Responsiveness has positive and significant impact on customer satisfaction, higher customer responsiveness, higher patient satisfaction Hospital Banyumas. Assurance has positive and significant impact on customer satisfaction, higher customer satisfaction assurance higher hospital patients Banyumas. Emphaty positive and significant impact on customer satisfaction, higher customer satisfaction emphaty higher hospital patients Banyumas. Customer satisfaction has positive and significant impact on behavioral intention, the higher the customer satisfaction higher behavioral intention Banyumas hospital patients. Based on the conclusion, in which empathy is shown to have the greatest influence on customer satisfaction of patients, the hospital needs to examine more deeply Banyumas or redesigning the policies relation in this case is related to patient services. Judging from some aspects that are of particular concern and empathy as patient of doctors and paramedics in the face of complaints of patients / families, friendly and courteous to every patient regardless of the social status of doctors, friendly and polite in serving patients from paramedics. Therefore it is necessary if only hospitals Banyumas conduct in-depth studies in which the need for policy improvements in the management of the organization of the Hospital of the empathy to patients so as to improve patient satisfaction in hospitals medication in Banyumas. Dasamping it needs to maintain and where necessary improve patient satisfaction because these variables proved to have a significant influence on behavioral intention Banyumas hospital patients

    Trust dimensions model in creating loyalty stage for service consumers of Sharia rural banking

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    The purpose of this study was to analyze the model of trust dimensions in creating loyalty stage for customers of corporate services as well as to examine trust dimensions consisting of customer’s disposition to trust, cognitive trust and affective trust to loyalty stage which consist of cognitive loyalty, affective loyalty, conative loyalty, and action loyalty. The research is a quantitative study with a survey method on sharia corporate services in banking, based on banking data analysis with Structural Equation Modeling (SEM). The results showed that there is no positive effect between customer's disposition to trust and cognitive loyalty. Moreover, there is a positive effect between cognitive trust and cognitive loyalty, a positive effect between cognitive trust and affective loyalty, a positive effect between affective trust and affective loyalty, a positive effect between affective trust and conative loyalty. Finally, there is positive effect between affective trust and action loyalty. Based on the findings, it can be concluded that there is a relationship between trust dimensions and loyalty stage, although not all the trust dimensions can directly create loyalty stage, i.e. the customer’s disposition to trust dimension.peer-reviewe

    THE EFFECT OF EMOTIONAL INTELLIGENCE, SELF-EFFICIENCY ON LEARNING ACHIEVEMENT WITH LEARNING BEHAVIOR AS MODERATING VARIABLES

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    This study aim to the effect of emotional intelligence, self efficacy, on economic learning achievement, and learning behavior as moderating variables. This study uses quantitative research with survey method. he population in this study were 151 students using the proportional random sampling method and produced 110 samples. Methods of data collection using the methods of documentation, questionnaire analysis tools used multiple regression analysis, moderated regression analysis. The results of this study are emotional intelligence has a positive effect on economic learning achievement of students in class X IPS MAN 1 Banyumas, self-efficacy has a positive effect on economic learning achievement of students in class X IPS MAN 1 Banyumas, learning behavior does not moderate the influence of emotional intelligence on economic learning achievement of students in class X IPS MAN 1 Banyumas, learning behavior does not moderate the effect of self-efficacy on economic learning achievement of students in class X IPS MAN 1 Banyumas, learning behavior has a positive effect on economic learning achievement of students in class X IPS MAN 1 Banyumas. The implication given is that teachers should optimize emotional intelligence, increase student self-efficacy, and foster good behavior, further researchers can add other variables that have not been studied

    The Influence of Visual Packaging Design on Brand Preference with Mediating Variables Perceived Quality and Perceived Value (Study on Unsoed Students Consumers SilverQueen)

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    Purpose of this study is to examine and analyze the influence of visual packaging design on brand preference with mediating variables perceived quality and perceived value (study on Unsoed students consumers SilverQueen). This research was conducted at Jenderal Soedirman University. The respondents of this research are Unsoed active students and consumed SilverQueen product at least twice or repeatedly, taken using direct survey method with questionnaire instrument. A survey was conducted to collect data from 125 respondents. This study employed Cronbach Alpha to test the reliability and Confirmatory Factor Analysis (CFA) to test the validity of the measurement items. Additionally, Structural Equation Modelling (SEM) was used to test the hypotheses. The result indicate that visual packaging design has a significant and positive relationship with brand preference; perceived quality; and perceived value. Then, perceived quality in turn has a significant and positive relationship with perceived value. Perceived value successfully mediating visual packaging design in brand preference, and the mediation effect has significant effect. Besides, perceived value successfully mediating perceived quality in brand preference, and the mediation effect has significant effect. However, perceived quality does not show any significant relationship toward brand preference. Furthermore, perceived quality not successfully mediating visual packaging design in brand preference, and the mediation effect has no effect.Keywords: Visual product packaging design, Perceived quality, Perceived value, Brand preference, Consumer behaviour

    The influence of fashion involvement, hedonic consumption, and visual merchandising on impulse buying with positive emotion as mediation variables

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    This research aims to analyze the influence of fashion involvement, hedonic consumptions, and virtual merchandising on impulse buying with positive emotion as mediator variable at Popies Girls Shop. The population of this study was the female students of Economics and Business Faculty, Jenderal Soedirman University. The researcher used 145 samples. Sampling technique used in this research was random sampling. Data were analyzed using Structural Equation Modeling (SEM). The result of this research analysis shows that: (1) the involvement of fashion had a positive effect on positive emotion, (2) the trend of hedonic consumption did not have effect on positive emotion, (3) visual merchandising had positive effect on positive emotion, (4) positive emotion had positive effect on impulse buying, (5) positive emotion mediates the relationship between involvement fashion and impulse buying, (6) positive emotion does not mediate the relationship between trends in hedonic consumption and impulse buying, (7) positive emotion mediates the relationship between the visual merchandising and impulse buying

    IMPACT OF BRAND TRUST ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

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    . The purpose of this study was to analyze   the effect of brand trust on customer satisfaction and customer loyalty. This study uses descriptive analysis and statistical methods. Partycipants were selected from different specializations, where each medical center was represented proportionately within the sample. Data were collected using self-administered questionnaires. Path analyis was utilized for the analyses. Keywords: brand trust, customer satisfaction, customer loyalt

    INTEGRATING DISRUPTIVE INNOVATION, COMPETITIVE ADVANTAGE, AND BUSINESS NETWORKING CAPABILITY ON SMALL BUSINESS PERFORMANCE IN INDONESIA

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    This study aimed at explaining the influence of disruptive innovation on business performance with competitive advantage as a mediator and networking capability as moderate. The tool of analysis used was Structural Equation Modelling (SEM). The sample size of this research was 120 owners and/or managers of Small and Medium Enterprises (SMEs) in Purwokerto areas. The result showed that disruptive innovation has a positive effect on both business performance and competitive advantage. The study supported the view that competitive advantage has a positive impact on business performance.  Also, competitive advantage act as mediating variable on the relationship between disruptive innovation and business performance. Finally, the last hypothesis stated that networking as moderation variable of disruptive innovation to business performance was supported

    Cultural Leadership's Role in Creating Competitive Advantages to Improve Company Performance (Case Study at Bank BJB Majalengka Branch)

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    Business development in this fast-paced era requires companies to maintain a superior and competitive position at all times. The presence of technology, regulatory changes and increasing consumer demands have created a highly dynamic and challenging business environment. Banking organisations are no exception. In order to survive and flourish in an increasingly intricate market, banking organisations must be able to adapt and respond to the challenges at hand. This is crucial to differentiating themselves from their competitors. This study was carried out at one of Regional Office 3 branches of Bank BJB, specifically the Majalengka branch, utilizing a qualitative case study methodology. The main objective of this research is to investigate the events at Bank BJB's Majalengka branch following the leadership transition, specifically analysing the methods employed by the new branch leader to create a performance-oriented culture which yielded a marked improvement in company performance. Additionally, this study aims to explore how this exemplary culture and improved performance were maintained and sustained for two consecutive years in order to achieve the status of best in the region. The leader's application of cultural leadership has been crucial in establishing a favourable work culture and encouraging mutual cooperation with beneficence as the fundamental motivator. This distinctive value proposition has been instrumental in the success of Bank BJB Majalengka branch, distinguishing it from other branches in Regional Office 3 and enabled them to secure the top position in Regional Office 3 for two consecutive years. Keywords: Cultural Leadership, Competitive Advantage, Performance
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