Social Media Marketing and Customized Customer Relationship Management: The Implication For Marketing Performance of Budget Hotel Industry

The purpose of this research is to build a customized customer relationship management (CRM) model in relation to the utilization of social media marketing for improving marketing performance of budget hotels in West Java, Indonesia. Specifically, this research aims to empirically examine the influence of the utilization of social media marketing and customer database management on customized CRM and marketing performance. A total of 115 respondents consisting of general managers and marketing managers of budget hotels in West Java was selected as sample by using simple random sampling technique. By employing Structural Equation Modeling (SEM), the findings have found that social media marketing equipped with customer database management significantly affects the customization of customer relationship management (CRM). Furthermore, customized CRM has a significant effect on marketing performance of budget hotels. The findings highlight that social media enables hotel businesses to interact with customers on a one-to-one basis, which allows for a more personalized customer experience. By analyzing customers' social media behavior and interests, hotel marketers can tailor their marketing efforts to suit each customer's needs and preferences. With better customer data, budget hotel businesses can create targeted marketing strategies that effectively meet their customers' needs thereby enhancing their overall customer relationship management and marketing performance. Keywords: budget hotel, customer relationship management, database management, marketing performance, social media marketin

ANALISIS KESULITAN BELAJAR GERAK DALAM PROSES PEMBELAJARAN SENAM LANTAI TANPA ALAT

Tujuan penelitian ini untuk mengetahui seberapa besar faktor internal dan faktor eksternal mempengaruhi kesulitan belajar gerak dalam proses pembelajaran senam lantai tanpa alat. Penelitian menyebutkan bahwa peserta didik pada masa sekolah sering dihadapkan dengan masalah kesulitan belajar gerak. Faktor yang mempengaruhi kesulitan belajar gerak tersebut adalah faktor internal dan faktor eksternal (Juliantine dkk. 2016). Metode penelitian ini adalah penelitian deskriptif kuantitatif yang menggunakan metode survei. Partisipan yang terlibat dalam penelitian ini adalah peserta didik kelas VIII dan guru PJOK di SMP Negeri 14 Bandung. Populasi yang digunakan adalah seluruh kelas VIII SMP Negeri 14 Bandung yang berjumlah 302 orang. Sampel yang digunakan adalah 20% dari populasi dengan jumlah 60 orang dengan teknik random sampling. Instrumen yang digunakan untuk pengambilan data yaitu menggunakan angket/kuesioner yang telah diuji validitas dengan besar antara 0.268-0.534 dan reliabilitas dengan besar 0.781, kemudian didokumentasikan. Teknik analisis data menggunakan analisis statistik dengan rumus deskriptif prosentase. Penelitian ini dilakukan agar guru PJOK dapat menganalisis kesulitan belajar gerak yang terjadi pada peserta didik di sekolahnya. Hasil penelitian menunjukkan bahwa faktor yang mempengaruhi kesulitan belajar gerak dalam proses pembelajaran senam lantai tanpa alat adalah tinggi dengan persentase 71.62%. Pengaruh dari faktor internalnya adalah tinggi dengan persentase 77.33%. Pengaruh dari faktor eksternalnya adalah tinggi dengan persentase 65.92%. Artinya faktor internal dan faktor eksternal memberikan pengaruh yang signifikan terhadap kesulitan belajar gerak dalam proses pembelajaran senam lantai tanpa alat

How Visitor Satisfaction and Intention to Revisit Are Created by Event Quality and Perceived Value? A Lesson from the Local Food Festival in Brebes

The emergence of many festivals and events shows that Arranging festivals centered around specific themes has the potential to boost economic development on both local and national scales. To investigate how events can improve visitors' perception of event quality, perceived value, trust, visitor satisfaction, and behavioral intentions, the annual food festival during the 344th anniversary celebration of Brebes was selected to explore these relationships. A total of 350 questionnaires were distributed to visitors and the data analysis was performed on 335 valid questionnaires using structural equation modeling. The results show that event quality has a positive and significant effect on perceived value (β = 0.205; p-value 0.037 <0.05). In addition, perceived value has a positive and significant effect on trust (β = 0.0585; p-value 0.000 <0.05). Finally, trust has a positive impact on event satisfaction (p-value 0.000 <0.05), which in turn affects the intention to revisit (p-value 0.004 <0.05). Drawing from these observed outcomes, this research provides practical and theoretical insights for event management entities and festival organizers to continue hosting annual theme-centered festivals during specific occasions and destinations to improve visitors' attachment to the values and authenticity offered. Keywords: event quality, event satisfaction, intention to revisit, perceived value, food festiva

Utječe li marketinška strategija usmjerena okolišu na marketinške i financijske učinke? Istraživanje indonezijskih izvoznih poduzeća

Purpose – Broadly speaking, the implementation of green practice leads to higher performance in exporting firms. To test this concept empirically, this study proposes environmental marketing strategy as an antecedent of product differentiation and cost leadership as a means to promote marketing and financial performance. Design/Methodology/Approach – This study was conducted on 388 respondents serving as operational, production, and marketing managers of Indonesian exporting firms and used structural equation modelling (SEM) with AMOS 18 as an analysis technique. Findings and implications – The findings revealed that environmental marketing strategy significantly influences product differentiation and cost leadership. More specifically, product differentiation simultaneously influences marketing and financial performance. However, cost leadership influences financial performance but not marketing performance. This study implies the importance of environmental orientation in setting a firm strategy and promoting the performance of international firms. Limitations – The measurement items proposed in this study were adopted from studies conducted in developed countries; they have not been proven appropriate for direct application in developing countries such as Indonesia. Originality – This study is original in that it explores the importance of environmental studies in setting a firm strategy and promoting the performance of international business.Svrha – Općenito govoreći, provedba zelene prakse vodi većoj učinkovitosti poslovanja izvoznih poduzeća. Kako bi se empirijski testirao taj koncept, u istraživanju se predlaže marketinška strategija usmjerena okolišu kao prethodnica diferencijacije proizvoda i vodstva u troškovima te kao sredstvo za promicanje marketinškog i financijskog poslovanja. Metodološki pristup – Istraživanje je provedeno na 388 ispitanika koji su operacijski, proizvodni i marketinški menadžeri indonezijskih izvoznih poduzeća pa je korišteno modeliranje strukturnih jednadžbi (SEM) sa softverom AMOS 18 za analizu podataka. Rezultati i implikacije – Rezultati otkrivaju da marketinška strategija usmjerena okolišu značajno utječe na diferencijaciju proizvoda i na vodstvo u troškovima. Konkretnije, diferencijacija proizvoda istovremeno utječe na marketinške i financijske rezultate. Međutim, vodstvo u troškovima utječe samo na financijske rezultate, ali ne i na marketinške. Istraživanje upućuje na važnost orijentacije prema okolišu u postavljanju strategije poduzeća i promoviranju poslovanja međunarodnih poduzeća. Ograničenja – Mjerne čestice korištene u istraživanju preuzete su iz postojećih istraživanja provedenih u razvijenim zemljama, a nije dokazana njihova pogodnost za izravnu primjenu u zemljama u razvoju kao što je Indonezija. Doprinos – Doprinos rada jest u istraživanju važnosti studija o okolišu u postavljanju strategije poduzeća i promociji djelovanja međunarodnog poslovanja

Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen ( Studi Kasus Pada Cam Cafe Brebes )

One of the problems faced by cafes is how to keep consumers satisfied and increase their level of loyalty. This research aims to determine the effect of product quality and price on consumer satisfaction, the type of research used is quantitative. The population in this study was 480 cam cafe consumers. The sampling technique used the Solvin formula with a margin of error of 5% and obtained 218 respondents. The types of data used are secondary data and primary data. The data can be carried out using validity and reliability tests, followed by classical assumption tests and multiple linear regression tests. Hypothesis testing is carried out using the t test, f test and coefficient of determination. The results of this research state that the product quality and price variables have a significant and positive effect on consumer satisfaction. This can be seen from the results of the t test on the product quality variable, namely t count 4,470 > 1,971 t table with a significance value of 0.00 < 0, 05 and the price variable also has a significant and positive effect on consumer satisfaction, namely getting a calculated t value of 7,263 > 1,971 t table value with a significance value of 0.00 < 0.05. The f test obtained a calculated f value of 44,553 and an f table value of 3.04 so that 44,553 > 3.04 concluded that product quality and price jointly influence consumer satisfaction. The magnitude of the influence of product quality and price on consumer satisfaction is 55

Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms

Purpose – Broadly speaking, the implementation of green practice leads to higher performance in exporting firms. To test this concept empirically, this study proposes environmental marketing strategy as an antecedent of product differentiation and cost leadership as a means to promote marketing and financial performance. Design/Methodology/Approach – This study was conducted on 388 respondents serving as operational, production, and marketing managers of Indonesian exporting firms and used structural equation modelling (SEM) with AMOS 18 as an analysis technique. Findings and implications – The findings revealed that environmental marketing strategy significantly influences product differentiation and cost leadership. More specifically, product differentiation simultaneously influences marketing and financial performance. However, cost leadership influences financial performance but not marketing performance. This study implies the importance of environmental orientation in setting a firm strategy and promoting the performance of international firms. Limitations – The measurement items proposed in this study were adopted from studies conducted in developed countries; they have not been proven appropriate for direct application in developing countries such as Indonesia. Originality – This study is original in that it explores the importance of environmental studies in setting a firm strategy and promoting the performance of international business

Apakah Promosi Sosial Media Berpengaruh Tehadap Keputusan Berkunjung pada Wisata Pantai Pulau Cemara Sawojajar Brebes Tahun 2020-2021?

AbstrakPenelitian ini bertujuan untuk menguji dan membuktikan adanya pengaruh secara parsial antara promosi sosial media terhadap keputusan berkunjung pantai pulau cemara Sawojajar Brebes. Jenis penelitian ini adalah penelitian kuantitatif. Teknik pengambilan sampel pada penelitian ini menggunakan random sampling dengan menggunakan rumus slovin. Pengumpulan data yang dilakukan dengan cara menyebar kuesioner kepada 100 responden yang merupakan calon pengunjung pantai pulau cemara sawojajar Brebes. Hal tersebut dapat diketahui dari hasil pengujian secara parsial, variabel promosi sosial media berpengaruh secara signifikan terhadap keputusan berkunjung.Kata Kunci: Promosi Social Media, Keputusan Berkunjung AbstractThis study aims to test and prove the partial influence between social media promotion on the decision to visit the sawojajar Brebes cypress island beach. This type of research is quantitative research. The sampling technique in this study used random sampling using the slovin formula. Data collection was carried out by distributing questionnaires to 100 respondents who were prospective visitors to the beaches of the cypress island of Sawojajar Brebes. This can be seen from the results of partial testing, the variables of social media promotion have a significant effect on visiting decisions.Keywords: Social Media Promotion, Visiting Decisio

Pengaruh Harga dan Daya Tarik Wisata Terhadap Minat Berkunjung Wisata Mangrove Pandasari

AbstrakPenelitian ini bertujuan untuk menguji dan menganalisis sejauh mana pengaruh harga dan daya tarik wisata di objek wisata mangrove pandansari kabupaten Brebes. Jenis penelitian ini kuantitatif. Sampel penelitian ini diambil sebanyak 100 responden. Metode menggunakan SPSS 22. Hasil penelitian ini menampilkan hasil uji t yang menyatakan bahwa variabel, harga berpengaruh positif dan signifikan terhadap minat berkunjung. Dengan nilai t-hitung harga sebesar 3,065> t-tabel 0,1660 dengan nilai signifikan 0,003<0,05 Dan daya tarik wisata berpengaruh positif dan signifikan terhadap minat berkunjung. Dengan t-hitung daya tarik wisata sebesar 5,196 > t-tabel0,1660 dengan nilai signifikan 0,000<0,05.Kata Kunci: harga, daya tarik wisata, minat berkunjung AbstractThis study aims to examine and analyze the influence of price and tourist attraction in the Pandansari Mangrove tourism object, Brebes Regency. This type of research is quantitative . The sample of this research was taken as many as 100 respondents. The method uses SPSS 22. The results of this study show test results which state that the variable, price has a positive and significant effect on visiting interest. With a value of t - calculate the price of 3.065> t - table 0.1660 with a significant value of 0.003 <0.05 And tourist attraction has a positive and significant effect on visiting interest. With t - calculate the tourist attraction of 5.196 > t - table0.1660 with a significant value of 0.000 <0.05.Keywords: price, tourist attraction, interest in visitin

Analisis Indeks Kepuasan Masyarakat (IKM) Terhadap Kualitas Pelayanan Publik Bidang KB-KKK DP3KB di Kabupaten Brebes

AbstrakTujuan Penelitian ini adalah untuk meneliti Kualitas Pelayanan Publik Bidang KB-KKK DP3KB Di Brebes, metode yang digunakan dalam menganalisis data hasil penelitian setelah sitabulasikan adalah metode deskriptif kuantitatif dengan mengunkan analisis indeks kepuasan masyarakat, hasil penelitian ini menunjukan bahwa pelayanan yang diberikan oleh bidang KB-KKK DP3KB di Kabupaten Brebes berjalan dengan baik, dengan indeks 3.181 dengan mutu pelayanan 79.525 berada dikategori B yakni kinerja unit pelayanan baik.Kata Kunci: Indeks Kepuasan Masyarakat, Kualitas Pelayanan AbstractThe purpose of this study was to examine the quality of public services in the KB-KKK DP3KB sector in Brebes, the method used in analyzing the research data after it was tabulated was a quantitative descriptive method using the analysis of the community satisfaction index, the results of this study showed that the services provided by the family planning sector The DP3KB KKK in Brebes Regency went well, with an index of 3,181 with a service quality of 79,525 in category B, namely the performance of the service unit was good.Keywords: Community Satisfaction Index, Service Qualit