Editorial Note - Marketing intelligence, project management, financial and economic implications

This number of the IJLTFES – International Journal of Latest Trends in Finance and Economic Science is dedicated to the knowledge of Marketing intelligence, project management, finance and economic implications of services. The discussion involving these subjects comprises several authors who have contributed to this number of the Journal with their work and to whom the Editors would like to thank for their participation. After this recognition, it is suitable to thank also to all reviewers for their contributions for the improvement of the Journal’s issue

Effect of internal-marketing-mix on customer-pyramid-oriented banking service performance: an Indian experience

The study proposes marketing support facility provided by all three categories of bank employees each as a commitment to service performance. IM has proved its results in human resource management implications and it is proposed to yield in the marketing as well as business development function in banking service performance in form of added values in an organizatio

Effect of loan value and collateral on value of mortgage default

This study explore the factors influencing mortgage loan default by using the data of mortgage default case from Jammu and Kashmir Bank. To achieve the study objectives sixteen variables are taken. The variables are categorized into three dimensions as borrower’s profile, loan value contents and collateral security. The tools used for analysis of data describing mortgage loan defaulter’s are chi-square, regression, ANOVA, and logistic regression through SPSS 18.0. The results indicate that the borrower’s gender, borrower’s age, borrower’s marital status, the borrower’s income, loan rate, loan type, loan amount, amount repaid, LTV, LTI, form of collateral security, Value of collateral security, purpose of loan and secondary finance on collateral security are significantly positively correlated with the defaulter’s outstanding loan amount. While as education qualification of borrower is significantly negatively correlated with defaulter’s outstanding loan amount. Logistic regression results indicate that income, secondary finance on collateral security and interest rate are mainly responsible for mortgage default

Marketing strategies to add economic value, reactions on corporate social responsibility advertising in print media: an Indian company case

Corporate social responsibility advertising (CSR Advertising) results from commercial advertising, having social dimensions. This concept works as a marketing tool of cause-related marketing (CR Marketing). In this study, the case of IOCL (an Indian oil company) is presented to show how the company creates innovative advertising ideas, serves the society, contributes to save environmental natural resources and allows to add economic value. In addition to the usual ways of commercial advertising, this kind of approaches on CSR-advertising is an advance to establish a positive image in the mind of customers. The slogan ‘go green’ is highlighted in order to contribute to save natural resources on Earth. Reactions of CSRadvertising are measured to test the effect of published messages and the manipulation of CSR advertising message and persuasive claims

Porto novo vellar estuaries : design and testing of eco-tourism in the Bay of Bengal, India

In current scenario Mass tourism or Beach tourism or Costal tourism occupies more percentage of recreational tourism while ecotourism contributes less percentage which can be overcome by innovation in ecotourism like Estuary Mouth Tourism [EMT]and Small Island Tourism [SIT] in the form of cooperative tourism management. This study is conducted at Porto No v o -Vellar Es t ua r y t o assess the awareness and preferences of tourist in addition to the Mangrove Boating Tourism [MBT]. Data are collected from 35 students at the post graduate and doctoral level in the University using sixteen pictorial profiles of tourism packages combining all alternative tourism packages and 35 tourist respondents who visited the destination a b o u t t h e strength and opportunities of the destination. Conjoint analysis and SWOT analysis are applied for the study. Since floating market contributes a lot to Thailand’s economy. Implementation of cooperative ecotourism, with innovations at this estuary can contribute to economic growth.peer-reviewe

Marketing strategies vis-à-vis consumer preference for aquarium business service

Aquarium business service in India recorded a value of US$1.3 million in the export trade in the year 2006 according to Food and Agriculture Organization. Internationally, Singapore ranks first with US$ 49.5 million, and Zech Republic, Japan and Malaysia stood almost equally 7% in aquarium fish trade. Robert fanner (2001) reported that the concept of running a service company in contrast with retail business is not new to many industries. The service sectors provide employment for favourable economic growth. In this direction, in order to develop market for aquarium business service, there is need to studying consumer preference and existing marketing strategies, adopted by aquarists. The objectives of the study are to identify consumer preference for ornamental fish with profile of aquarium keeping customers and to study the existing marketing strategies adopted by ornamental fish aquarium business service providers. Selvarasu A. and Sankaran A. (2010) have developed a marketing scale to measure consumer preference for aquarium hobby. In addition, an interview schedule have been planned to review the existing marketing strategies as on year 2010.peer-reviewe

Assessing online e-marketing and disposal in Neyveli Lignite Corporation Limited (India)

Marketing function per se is undergoing a shift in managing transaction in a transparent emarketing way (Kauffman et al, 2004) especially in Indian Public Sector Undertakings (PSU) – see Reynolds et al (2007). The effectiveness of e-marketing and disposal system of scrap and purchases in PSUs, namely NLC Ltd and ICF, have been studied. Factors such as e-auction offers, time of auction, experience, security deposit (EMD), basic rate per unit, allotment of bid, acceptance of bid; payment and delivery of successful bids on select items in two PSUs over a period of three to five years have been dealt with. The study adds strength to the concept of e-marketing as well as to the theory of marketing

Service design innovation for aquarium customer value

Aquarium business service is an unexplored area of research, from the prospective of customer value. The research question has been posed to explore the service encounter of hobbyist, children, business person, youngsters and other segments of aquarium users. The purpose of the study is to map the aquarist reaction against aquarium user’s actions and to trace the interactions of interfaces in promoting aquarium related artifacts. The study has been designed with triangulation of brainstorming, expert-depth interview, real-time observation, focused-depth interview (real-time fish exhibition) using Human Activity Modeling (HAM). The qualitative data for applying grounded theory have been collected and processed with QSR NVivo software. The customer value constellation map depicted five different unique customer values viz., planted-design, pet-companion, prosperity/evil-protection aesthetic, exotic-marine and upgradation. The service design requirement has been identified with hobbyist, children, business person, youngsters and other segments of aquarium users.peer-reviewe