The Lowest Hanging Cherry: Stopping Idling

36 pagesStudents in the PR Campaigns capstone course devised three strategies to reduce idling in the city of Salem, Oregon. Strategy 1 emphasizes the city leading by example, calling for city employees to cease idling to encourage broader community participation. This approach builds credibility within the city workforce and sets the tone for collective action. To implement this strategy, Tactic 1 suggests holding employee training sessions, involving higher-ups in promoting the cause and highlighting success stories through various media channels to inspire others. Strategy 2 focuses on educating the youth of Salem about the environmental consequences of idling. Students recognize children’s influence on their parents, and this strategy aims to create a culture of environmental responsibility from an early age. Students propose hosting school assemblies with environmental experts, conducting a student sticker/slogan creation campaign and leveraging social media to amplify the impact. Finally, Strategy 3 emphasizes the importance of spreading awareness about the health risks associated with idling. The plan suggests collaborating with media outlets and local businesses to disseminate information effectively. By strategically placing our message in spaces where people can actively participate, such as drive-throughs and parking lots, the campaign aims to maximize the reach and drive home the message of reducing idling for a healthier and more sustainable Salem.This SCYP and City of Salem partnership is possible in part due to support from U.S. Senators Ron Wyden and Jeff Merkley, as well as former Congressman Peter DeFazio, who secured federal funding for SCYP through Congressionally Directed Spending. With additional funding from the City, the partnership will allow UO students and faculty to study and make recommendations on city-identified projects and issues

Pump Up Salem

Students were tasked with the opportunity to design a campaign to educate Salem residents on heat pumps and their benefits to support the city’s sustainability initiatives. The overarching goal of the campaign was to increase awareness of heat pumps and an understanding of their benefits in Salem. To achieve this goal, students developed a strategy broken up into two parts: a storytelling community approach and enabling residents to overcome common barriers. Part one focuses on highlighting early adopters of heat pumps within the Salem community and using peer-to-peer communication with simple language to help educate others on the benefits of heat pumps. Part two focuses on overcoming common barriers in heat pump adoption, such as cost, by using action-oriented language and establishing relationships with potential partners like local banks

Az 1991. évi csőd- és felszámolási törvényjavaslat margójára

INST: L_08

An examination of the news coverage of the Republic of Hungary in the New York times before and after the 1994 parliamentary elections

There is no abstract available for this research paper.Department of JournalismThesis (M.A.