36 pagesStudents in the PR Campaigns capstone course devised three strategies to reduce idling in the city of Salem, Oregon. Strategy 1 emphasizes the city leading by example, calling for city employees to cease idling to encourage broader community participation. This approach builds credibility within the city workforce and sets the tone for collective action. To implement this strategy, Tactic 1 suggests holding employee training sessions, involving higher-ups in promoting the cause and highlighting success stories through various media channels to inspire others.
Strategy 2 focuses on educating the youth of Salem about the environmental consequences of idling. Students recognize
children’s influence on their parents, and this strategy aims to create a culture of environmental responsibility from an early age. Students propose hosting school assemblies with environmental experts, conducting a student sticker/slogan
creation campaign and leveraging social media to amplify the impact.
Finally, Strategy 3 emphasizes the importance of spreading awareness about the health risks associated with idling. The plan suggests collaborating with media outlets and local businesses to disseminate information effectively. By strategically
placing our message in spaces where people can actively participate, such as drive-throughs and parking lots, the campaign aims to maximize the reach and drive home the message of reducing idling for a healthier and more sustainable
Salem.This SCYP and City of Salem partnership is possible in part due to support from U.S.
Senators Ron Wyden and Jeff Merkley, as well as former Congressman Peter DeFazio, who secured federal funding for SCYP through Congressionally Directed Spending. With additional funding from the City, the partnership will allow UO students and faculty to study and make recommendations on city-identified projects and issues
