Comparing social perceptions of culturally emic protagonists using the Stereotype Content Model: A scale development and adaption process across four languages and eight countries

Cross-cultural comparisons are often based on a single itemset that is used in several cultures and languages being translated semantically correct. In contrast, a new, emic, approach measures the same construct with individually created items for each culture and language. To test this emic approach, the current paper used the stereotype content model (SCM) with its dimensions, warmth, and competence. It is used to compare perceptions of people, residing in different countries, speaking different languages. The current paper reports a study (N = 2,901) that tests whether an adapted scale allows reliable and structurally valid measurement and comparisons of culturally emic protagonists on SCM dimensions across four languages (English, German, Portuguese, Spanish) in eight countries (United States, United Kingdom, Germany, Switzerland, Portugal, Brazil, Spain, Argentina). The warmth dimension emerges as largely universal, but the competence dimension is a more culture-specific construct. Cross-cultural comparisons as to the competence dimension should be treated with care

Warmth and competence perceptions of key protagonists are associated with containment measures during the COVID-19 pandemic: Evidence from 35 countries

It is crucial to understand why people comply with measures to contain viruses and their effects during pandemics. We provide evidence from 35 countries (Ntotal = 12,553) from 6 continents during the COVID-19 pandemic (between 2021 and 2022) obtained via cross-sectional surveys that the social perception of key protagonists on two basic dimensions—warmth and competence—plays a crucial role in shaping pandemic-related behaviors. Firstly, when asked in an open question format, heads of state, physicians, and protest movements were universally identified as key protagonists across countries. Secondly, multiple-group confirmatory factor analyses revealed that warmth and competence perceptions of these and other protagonists differed significantly within and between countries. Thirdly, internal meta-analyses showed that warmth and competence perceptions of heads of state, physicians, and protest movements were associated with support and opposition intentions, containment and prevention behaviors, as well as vaccination uptake. Our results have important implications for designing effective interventions to motivate desirable health outcomes and coping with future health crises and other global challenges.publishedVersio

Warmth and competence perceptions of key protagonists are associated with containment measures during the COVID-19 pandemic: Evidence from 35 countries

It is crucial to understand why people comply with measures to contain viruses and their effects during pandemics. We provide evidence from 35 countries (Ntotal = 12,553) from 6 continents during the COVID-19 pandemic (between 2021 and 2022) obtained via cross-sectional surveys that the social perception of key protagonists on two basic dimensions?warmth and competence?plays a crucial role in shaping pandemic-related behaviors. Firstly, when asked in an open question format, heads of state, physicians, and protest movements were universally identified as key protagonists across countries. Secondly, multiple-group confirmatory factor analyses revealed that warmth and competence perceptions of these and other protagonists differed significantly within and between countries. Thirdly, internal meta-analyses showed that warmth and competence perceptions of heads of state, physicians, and protest movements were associated with support and opposition intentions, containment and prevention behaviors, as well as vaccination uptake. Our results have important implications for designing effective interventions to motivate desirable health outcomes and coping with future health crises and other global challenges.Fil: Friehs, Maria Therese. FernUniversität in Hagen; AlemaniaFil: Kotzur, Patrick F.. University of Durham; Reino UnidoFil: Kraus, Christine. FernUniversität in Hagen; AlemaniaFil: Schemmerling, Moritz. FernUniversität in Hagen; AlemaniaFil: Herzig, Jessica A.. FernUniversität in Hagen; AlemaniaFil: Stanciu, Adrian. Leibniz Institute For The Social Sciences Gesis; AlemaniaFil: Dilly, Sebastian. FernUniversität in Hagen; AlemaniaFil: Hellert, Lisa. FernUniversität in Hagen; AlemaniaFil: Hübner, Doreen. FernUniversität in Hagen; AlemaniaFil: Rückwardt, Anja. FernUniversität in Hagen; AlemaniaFil: Ulizcay, Veruschka. FernUniversität in Hagen; AlemaniaFil: Christ, Oliver. FernUniversität in Hagen; AlemaniaFil: Brambilla, Marco. Università Degli Studi Di Milano-bicocca; ItaliaFil: De keersmaecker, Jonas. Universitat Ramon Llull; EspañaFil: Durante, Federica. Università Degli Studi Di Milano-bicocca; ItaliaFil: Gale, Jessica. University of Canterbury; Nueva ZelandaFil: Grigoryev, Dmitry. Hse University; RusiaFil: Igou, Eric R.. University Of Limerick; IrlandaFil: Javakhishvili, Nino. Ilia State University; GeorgiaFil: Kienmoser, Doris. FernUniversität in Hagen; AlemaniaFil: Nicolas, Gandalf. Rutgers University; Estados UnidosFil: Oldmeadow, Julian. Swinburne University Of Technology; AustraliaFil: Rohmer, Odile. Université de Strasbourg; FranciaFil: Sætrevik, Bjørn. University of Bergen; NoruegaFil: Barbedor, Julien. Université Catholique de Louvain; BélgicaFil: Bastias, Franco Emmanuel. Universidad Catolica de Cuyo - Sede San Luis; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - San Juan; ArgentinaFil: Bjørkheim, Sebastian B.. University of Bergen; NoruegaFil: Bolatov, Aidos. Astana Medical University; KazajistánFil: Duran, Nazire. University of Durham; Reino UnidoFil: Findor, Andrej. Univerzita Komenského V Bratislave; Eslovaqui

Warmth and competence perceptions of key protagonists are associated with containment measures during the COVID-19 pandemic : Evidence from 35 countries

Author correction to this article, DOI: 10.1038/s41598-023-27832-9.It is crucial to understand why people comply with measures to contain viruses and their effects during pandemics. We provide evidence from 35 countries (Ntotal = 12,553) from 6 continents during the COVID-19 pandemic (between 2021 and 2022) obtained via cross-sectional surveys that the social perception of key protagonists on two basic dimensions—warmth and competence—plays a crucial role in shaping pandemic-related behaviors. Firstly, when asked in an open question format, heads of state, physicians, and protest movements were universally identified as key protagonists across countries. Secondly, multiple-group confirmatory factor analyses revealed that warmth and competence perceptions of these and other protagonists differed significantly within and between countries. Thirdly, internal meta-analyses showed that warmth and competence perceptions of heads of state, physicians, and protest movements were associated with support and opposition intentions, containment and prevention behaviors, as well as vaccination uptake. Our results have important implications for designing effective interventions to motivate desirable health outcomes and coping with future health crises and other global challenges.Peer reviewe