Challenging the Myth of English as a Lingua Franca in International Business

The proposed paper features a case study that monitored and assessed workplace language use within a U.S. multinational company where English is the official language of business. The case study examined language use by Hispanic immigrant workers employed at a rice mill in a rural northwestern U.S. community. In the week-long needs assessment, the author interviewed 26 nonnative English speaking coworkers, 2 native English speaking coworkers, and 10 mid- and senior-level managers. The author also observed daily operations in all departments of the rice mill, participated in the safety training and testing, and shared his findings with senior officials at the company’s world headquarters in the U.S. Although English is the lingua franca at this U.S. agribusiness giant, Hispanic mill workers (a majority in most mills in the U.S.) worked almost exclusively in Spanish. Hispanic mill workers used Spanish in everyday work situations from daily team meetings to report writing. Communication with senior mill managers required the use of a translator. Nearly all reports were written in Spanish, requiring an English translation as mandated by OSHA. Senior officials are keenly concerned about (1) addressing safety issues when two languages are intertwined during daily operations in their mills nationwide and (2) finding an effective solution to enforce the use of English as a lingua franca of business

Chromium recovery by membranes for process reuse in the tannery industry

Leather tanning is a wide common industry all over the world. In leather processing, water is one of the most important medium, almost 40-45 L water kg-1 raw-hide or skin is used by tanneries for processing finished leathers. The composition of tannery wastewater presents considerable dissimilarities in the concentration range of pollutants both of inorganic (chlorides, with concentration ranging from several hundred to over 10,000 mg L-1 Cl–; sulphate (VI), ammonium ions and sulphide ions, exhibiting concentration that ranges from tens to several hundred mg L-1) and organic (the COD value is usually several thousand mg L-1 O2). Throughout the years, many conventional processes have been carried out to treat wastewater from tannery industry: unfortunately, in this case, biological treatment methods give rise to an excessive production of sludge, whereas physical and chemical methods are too expensive in terms of energy and reagent costs. In this work, a membrane process based on NF membrane modules was adopted to treat the tannery feedstock after primary conventional treatment. In a first step, the determination of all boundary flux parameters, in order to inhibit severe fouling formation during operation, were performed. After this, experimental work was carried out to validate the approach. The target of water purification was reached, that is the legal discharge to municipal sewer system in Italy of 90% of the initial wastewater stream volume. This allows having an immediate cost saving of 21%. Moreover, the developed process leads to a second benefit, that is the production of 5% of the initial volume as a highly chromium-rich concentrate at no cost suitable to tannery process recycle and reuse. In this case, cost saving rates exceeds 40%. At the end, scale-up of the investigated process will be discussed from technical and economic point of view

Challenges and strategies in precision medicine for non-small cell lung cancer

Lung cancer is the most common cause of cancer- related death worldwide, causing over 1.2 million deaths each year. Non–small-cell lung cancer (NSCLC) consists of a group of malignancies that are pathologically and molecularly diverse but that are all characterised by a poor prognosis. Survival rates for lung cancer patients have improved very slowly and only to a modest degree owing partly to poor funding for research into this malignancy and stigma associated with smoking, as well as relative chemo-resistance. However, in recent years, NSCLC has become an exemplar for precision medicine, mainly following development of drugs targeting the receptors of epidermal growth factor and anaplastic lymphoma kinase. While epidermal growth factor receptor and anaplastic lymphoma kinase inhibitors are only applicable to a minority of patients and benefits are almost invariably short-lived, current studies indicate that at least 50% of patients with NSCLC have a targetable mutation. With a growing armamentarium of inhibitors against these targets in development, there is a hope that a greater proportion of patients will benefit from precision medicine and that such benefits will be sustained. However, there remain significant challenges in the development of precision medicine in NSCLC. These include: identification and validation of new targets; ensuring biopsies are fit for purpose; tumour heterogeneity; requirements for serial tumour assessments; and not least cost. In this review, we will discuss the current status of precision medicine in NSCLC as well as how basic and translational research are paving the way towards overcoming the above challenges. In addition, we will pay attention to clinical strategies in respect to liquid biopsies and the potential use of extracellular vesicles such as exosomes in cancer therapeutics

An approach for the modeling of interface-body coupled nonlocal damage

Fiber Reinforced Plastic (FRP) can be used for strengthening concrete or masonry constructions.One of the main problem in the use of FRP is the possible detachment of the reinforcement from the supportmaterial. This paper deals with the modeling of the FRP-concrete or masonry damage interface, accounting forthe coupling occurring between the degradation of the cohesive material and the FRP detachment. To this end,a damage model is considered for the quasi-brittle material. In order to prevent strain localization and strongmesh sensitivity of the solution, an integral-type of nonlocal model based on the weighted spatial averaging of astrain-like quantity is developed. Regarding the interface, the damage is governed by the relative displacementoccurring at bond. A suitable interface model which accounts for the mode I, mode II and mixed mode ofdamage is developed. The coupling between the body damage and the interface damage is performedcomputing the body damage on the bond surface. Numerical examples are presented

Special Issue, Part II: Global Advances in Business Communication - World Languages for Specific Purposes: The Future is BLENDED

In the first half of the special issue, we discussed blended learning from four perspectives. In addition to the traditional use of BLENDED--hybrid systems and the adoption of synchronous and asynchronous online teaching, BLENDED referred to four other critical factors: The BLENDING of non-U.S. and U.S. educators; The BLENDING of traditional WLSP themes (business, engineering) and non-traditional themes (biotechnology and agribusiness); The BLENDING of academic, military, and corporate experts; and The BLENDING of diversity, equity, and inclusion. @font-face {font-family: Cambria Math ; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-536870145 1107305727 0 0 415 0;}p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent: ; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family: Times New Roman ,serif; mso-fareast-font-family: Times New Roman ;}p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph {mso-style-priority:34; mso-style-unhide:no; mso-style-qformat:yes; margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:.5in; margin-bottom:.0001pt; mso-add-space:auto; mso-pagination:widow-orphan; font-size:12.0pt; font-family: Calibri ,sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family: Times New Roman ; mso-bidi-theme-font:minor-bidi;}p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst {mso-style-priority:34; mso-style-unhide:no; mso-style-qformat:yes; mso-style-type:export-only; margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:.5in; margin-bottom:.0001pt; mso-add-space:auto; mso-pagination:widow-orphan; font-size:12.0pt; font-family: Calibri ,sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family: Times New Roman ; mso-bidi-theme-font:minor-bidi;}p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle {mso-style-priority:34; mso-style-unhide:no; mso-style-qformat:yes; mso-style-type:export-only; margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:.5in; margin-bottom:.0001pt; mso-add-space:auto; mso-pagination:widow-orphan; font-size:12.0pt; font-family: Calibri ,sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family: Times New Roman ; mso-bidi-theme-font:minor-bidi;}p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast {mso-style-priority:34; mso-style-unhide:no; mso-style-qformat:yes; mso-style-type:export-only; margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:.5in; margin-bottom:.0001pt; mso-add-space:auto; mso-pagination:widow-orphan; font-size:12.0pt; font-family: Calibri ,sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family: Times New Roman ; mso-bidi-theme-font:minor-bidi;}.MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-family: Calibri ,sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family: Times New Roman ; mso-bidi-theme-font:minor-bidi;}div.WordSection1 {page:WordSection1;}ol {margin-bottom:0in;}ul {margin-bottom:0in;