Influence of the type of idea-generation method on the creativity of solutions

[EN] This paper studies the influence of the type of method, intuitive or logical, used for idea-generation on the final creative results. An experiment was developed in which 16 design teams were asked to solve a design problem using different creative methodologies. Seven of the teams used the SCAMPER intuitive method and another seven teams used the TRIZ logical method. Two groups acted as control. One of these control groups used brainstorming, and other group used no method. The creativity of the results, considered as the combination of novelty and utility, was evaluated using the Analytical Hierarchy Process. Results show the differences in these parameters in the different methods used in the experiment.Chulvi Ramos, V.; González-Cruz, MC.; Mulet Escrig, E.; Aguilar Zambrano, JA. (2013). Influence of the type of idea-generation method on the creativity of solutions. Research in Engineering Design. 24(1):33-41. https://doi.org/10.1007/s00163-012-0134-0S3341241Altshuller G (1984) Creativity as an exact science: the theory of the solution of inventive problems. Gordon and Breach Science Publishers, LuxembourgAltshuller G, Shulyak L (1997) 40 principles: Triz keys to technical innovation. Technical Innovation Center, Worcester, MAAlves J, Marques MJ, Saur I, Marques P (2007) Creativity and innovation through multidisciplinary and multisectoral cooperation. Creat Innov Manag 16(1):27–34Bahill AT, Alford M, Bharathan K, Clymer JR, Dean DL, Duke J, Hill G, LaBudde EV, Taipale EJ, Wymore AW (1998) The design-methods comparison project. IEEE Trans Syst Man Cybern Part C Appl Rev 28(1):80–103Besemer SP, O’Quin K (1989) The development, reliability and validity of the revised creative product semantic scale. Creat Res J 2:268–279Buzan T, Buzan B (1999) El libro de los mapas mentales: cómo utilizar al máximo las capacidades de la mente. Ediciones Urano, LogroñoChakrabarti A (2003) Towards a measure for assessing creative influences of a creativity technique, international conference on engineering design, ICED 03. Stockholm, SwedenChulvi V, Ruiz-López J, Vidal R (2011) Methodological approach for innovation in enterprises. DYNA 86(4)Chulvi V, Mulet E, Chakrabarti A, López-Mesa B, González-Cruz MC (2012a) Comparison of the degree of creativity in the design outcomes using different design methods. J Eng Des 23(4):241–269Chulvi V, Mulet E, González-Cruz MC (2012b) Measure of product creativity. Metrics and objectivity. DYNA 87(1):80–89Eberle B (1996) Scamper: games for imagination development. Prufrock Press, Waco, TXEC (2000) Expert choice 2000 team. Expert Choice Inc., PittsburghFrancis D, Bessant J (2005) Targeting innovation and implications for capability development. Technovation 25:171–183González-Cruz MC, Aguilar-Zambrano J, Aguilar-Zambrano J, Colombel MG (2008) La estrategia de creatividad sistemática TRIZ con equipos multidisciplinares de diseño de producto. DYNA 83(6):337–350Gordon WJJ (1961) Synectics: the development of creative capacity. Harper and Row, New YorkHorowitz R, Maimon O (1997) Creative design methodology and the SIT method. In: Proceedings of DETC’97 ASME design engineering technical conference, Sept 14–17, Sacramento, CAJustel D (2008) Metodología para la eco-innovación en el diseño para desensamblado de productos industriales. PhD Thesis. Universitat Jaume I, Castellón, SpainLópez-Mesa B, Mulet E, Thompson G, Vidal R (2011) Effects of additional stimuli on idea-finding in design teams. J Eng Des 22(1):31–54Moss J (1966) Measuring creative abilities in junior high school industrial arts. American Council on Industrial Arts Teacher Education, Washington, DCNappier N, Nilsson M (2006) The development of creative capabilities in and out of creative organizations: three case studies. Creat Innov Manag 15(3):268–278Ogot M, Okudan G (2006) Systematic creativity methods in engineering education: a learning styles perspective. Int J Eng Educ 22(3):566–576Osborn A (1953) Applied imagination: principles and procedures of creative thinking. Charles Scribner’s Sons, New YorkPahl G, Beitz W (1996) Engineering design: a systematic approach, 2nd edn. Springer, LondonPeeters M, van Trujill H, Reymen I (2007) The development of a design behaviour questionnaire for multidisciplinary teams. Des Stud 28(6):623–643Reich Y, Hatchuel A, Shai O, Subrahmanian E (2012) A theoretical analysis of creativity methods in engineering design: casting and improvising ASIT within C-K theory. J Eng Des 23(2):137–158Ritchey T (1998) Fritz Zwicky, morphologie and policy analysis. In: 16th EURO conference on operational analysis, BrusselsRivera J, Vidal R, Chulvi V, Lloveras J (2010) La transmisión visual de la información como estímulo cognitivo de los procesos creativos. An Psicol 26(2):226–237Rohrbach B (1969) Creative by rules—method 635, a new technique for solving problems. Absatzwirtschaft 12:73–75Saaty T (1980) The analytic hierarchy process. McGraw-Hill, New YorkSarkar P, Chakrabarti A (2008) Studying engineering design creativity. In: Proceedings of the international workshop on studying design creativity, Aix-en- Provence, FranceShah J, Vargas-Hernandez N, Summers JD, Kulkarni S (2001) Collaborative sketching (C-Sketch)—an idea generation technique for engineering design. J Creat Behav 35(3):168–198Shah J, Vargas-Hernandez N, Smith S (2003) Metrics for measuring ideation effectiveness. Des Stud 24(2):111–134Shai O, Reich Y, Rubin D (2008) Creative conceptual design: extending the scope by infused design. Comput Aided Des 41(3):117–135Tether BS (2003) What is innovation? University of Manchester and UMIST, ESRC Centre for Research on Innovation and Competition (CRIC), ManchesterThompson G, Lordan M (1999) A review of creativity principles applied to engineering design. In: Proceedings of the I Mech E Part E: Journal of Process Mechanical EngineeringTorrance EP (1969) Torrance test of creative thinking: norms-technical manual. Ginn, Lexington, M