How choice reveals and shapes expected hedonic outcome

Humans tend to modify their attitudes to align with past action. For example, after choosing between similarly valued alternatives, people rate the selected option as better than they originally did, and the rejected option as worse. However, it is unknown whether these modifications in evaluation reflect an underlying change in the physiological representation of a stimulus' expected hedonic value and our emotional response to it. Here, we addressed this question by combining participants' estimations of the pleasure they will derive from future events, with brain imaging data recorded while they imagined those events, both before, and after, choosing between them. Participants rated the selected alternatives as better after the decision stage relative to before, whereas discarded alternatives were valued less. Our functional magnetic resonance imaging findings reveal that postchoice changes in preference are tracked in caudate nucleus activity. Specifically, the difference in blood oxygenation level-dependent (BOLD) signal associated with the selected and rejected stimuli was enhanced after a decision was taken, reflecting the choice that had just been made. This finding suggests that the physiological representation of a stimulus' expected hedonic value is altered by a commitment to it. Furthermore, before any revaluation induced by the decision process, our data show that BOLD signal in this same region reflects the choices we are likely to make at a later time

Intrinsic reward: potential cognitive and neural mechanisms

From child play to scientific discovery, many activities human engage in are rewarding in and of themselves. Here, we ask what makes such activities intrinsically rewarding. Based on the existing literature we propose the answer is an increased sense of self-efficacy. That is, an activity that is intrinsically rewarding is one that strengthens a person's belief that they can execute actions required to successfully deal with prospective situations. We show this notion can explain the rewarding nature of many activities and situations from solving cross word puzzles to helping others, consuming arts and playing sports. We suggest that processes that lead to increased self-efficacy, such as executing agency and learning, activate the neural reward system. This in turn is experienced as pleasure and reinforces the activity that generated the response. Intrinsic rewards would lead biological organism to improve their knowledge and skills which could help them adapt to changing environments

How people decide what they want to know

Immense amounts of information are now accessible to people, including information that bears on their past, present and future. An important research challenge is to determine how people decide to seek or avoid information. Here we propose a framework of information-seeking that aims to integrate the diverse motives that drive information-seeking and its avoidance. Our framework rests on the idea that information can alter people’s action, affect and cognition in both positive and negative ways. The suggestion is that people assess these influences and integrate them into a calculation of the value of information that leads to information-seeking or avoidance. The theory offers a framework for characterizing and quantifying individual differences in information-seeking, which we hypothesize may also be diagnostic of mental health. We consider biases that can lead to both insufficient and excessive information-seeking. We also discuss how the framework can help government agencies to assess the welfare effects of mandatory information disclosure

Individual differences in information-seeking

Vast amounts of personalized information are now available to individuals. A vital research challenge is to establish how people decide what information they wish to obtain. Here, over five studies examining information-seeking in different domains we show that information-seeking is associated with three diverse motives. Specifically, we find that participants assess whether information is useful in directing action, how it will make them feel, and whether it relates to concepts they think of often. We demonstrate that participants integrate these assessments into a calculation of the value of information that explains information seeking or its avoidance. Different individuals assign different weights to these three factors when seeking information. Using a longitudinal approach, we find that the relative weights assigned to these information-seeking motives within an individual show stability over time, and are related to mental health as assessed using a battery of psychopathology questionnaires

The brain's temporal dynamics from a collective decision to individual action

Social animals constantly make decisions together. What determines if individuals will subsequently adjust their behavior to align with collective choices? Here, using functional magnetic resonance imaging in humans, we characterize a novel temporal model of brain response from the time a collective decision is made to the time an individual action is required. We reveal that whether a behavioral modification will occur is determined not necessarily by the brain’s response to the initial social influence, but by how that response(specifically in the orbitofrontal cortex; OFC) is mirrored at a later time when the individual selects their own action. This result suggests that the OFC may reconstitute an initial state of collective influence when individual action is subsequently needed. Importantly, these dynamics vary across individuals as a function of trait conformity and mediate the relationship between this personality characteristic and behavioral adjustment toward the group

Sensitivity to intrinsic rewards is domain general and related to mental health

Humans frequently engage in intrinsically rewarding activities (for example, consuming art, reading). Despite such activities seeming diverse, we show that sensitivity to intrinsic rewards is domain general and associated with mental health. In this cross-sectional study, participants online (N = 483) were presented with putative visual, cognitive and social intrinsic rewards as well as monetary rewards and neutral stimuli. All rewards elicited positive feelings (were ‘liked’), generated consummatory behaviour (were ‘wanted’) and increased the likelihood of the action leading to them (were ‘reinforcing’). Factor analysis revealed that ~40% of response variance across stimuli was explained by a general sensitivity to all rewards, but not to neutral stimuli. Affective aspects of mental health were associated with sensitivity to intrinsic, but not monetary, rewards. These results may help explain thriving and suffering: individuals with high reward sensitivity will engage in a variety of intrinsically rewarding activities, eventually finding those they excel at, whereas low sensitivity individuals will not

Human Frontal–Subcortical Circuit and Asymmetric Belief Updating

How humans integrate information to form beliefs about reality is a question that has engaged scientists for centuries, yet the biological system supporting this process is not well understood. One of the most salient attributes of information is valence. Whether a piece of news is good or bad is critical in determining whether it will alter our beliefs. Here, we reveal a frontal–subcortical circuit in the left hemisphere that is simultaneously associated with enhanced integration of favorable information into beliefs and impaired integration of unfavorable information. Specifically, for favorable information, stronger white matter connectivity within this system, particularly between the left inferior frontal gyrus (IFG) and left subcortical regions (including the amygdala, hippocampus, thalamus, putamen, and pallidum), as well as insular cortex, is associated with greater change in belief. However, for unfavorable information, stronger connectivity within this system, particularly between the left IFG and left pallidum, putamen, and insular cortex, is associated with reduced change in beliefs. These novel results are consistent with models suggesting that partially separable processes govern learning from favorable and unfavorable information

Changing the incentive structure of social media platforms to halt the spread of misinformation

The powerful allure of social media platforms has been attributed to the human need for social rewards. Here, we demonstrate that the spread of misinformation on such platforms is facilitated by existing social 'carrots' (e.g., 'likes') and 'sticks' (e.g., 'dislikes') that are dissociated from the veracity of the information shared. Testing 951 participants over six experiments, we show that a slight change to the incentive structure of social media platforms, such that social rewards and punishments are contingent on information veracity, produces a considerable increase in the discernment of shared information. Namely, an increase in the proportion of true information shared relative to the proportion of false information shared. Computational modeling (i.e., drift-diffusion models) revealed the underlying mechanism of this effect is associated with an increase in the weight participants assign to evidence consistent with discerning behavior. The results offer evidence for an intervention that could be adopted to reduce misinformation spread, which in turn could reduce violence, vaccine hesitancy and political polarization, without reducing engagement