Development of the university image positioning methods in the context of its marketing strategy

Purpose: The note aims to study the steps actions algorithm in the positioning of university image, based on the method of using official media sites and searching systems and social networks. Design/Methodology/Approach: Today in the digital economy, higher educational establishments should take advantage of the opportunities arising from the involvement of the digital infrastructure in the process of their functioning. The positioning of an existing service or product usually takes the form of repositioning. The basis of the methodic apparatus of this study is the method of using official media sites and searching systems and social networks, which is used in the preparation of the steps algorithm in the university’s image positioning. Findings: The steps algorithm in the university image positioning is based on the method of using official media sites and searching systems and social networks. This method is developed by the authors and substantiated for the implementation in the sphere of higher educational establishments. Practical implications: In practice, we are talking about the formation of a mechanism function to provide the basic steps necessary to build an algorithm of the higher educational establishment image positioning. Originality/value: The concept "positioning" is the most often associated with persons (politicians, "stars") and companies engaged in the production or promotion of goods or services and positioning themselves to create their image, but not about the university positioning.peer-reviewe

Layer-by-layer technique for the fabrication of organic memristors and neuromorphic systems

© 2015 IEEE.Layer-by-layer polyelectrolyte self assembling is a very promising techniques for the realization of organic films with nm resolution in thickness. We report here the application of the technique for the realization of active layers of organic memristors and for the realization of stochastic systems with learning properties. In particular, active channels of the memristive devices were fabricated by the deposition of alternating layers of polyaniline and polystyrene sulfonate. The advantage of the method is connected to the fact that additional doping is not required. Stochastic networks were formed on porous supports and revealed the adaptation of properties according to the applied external training procedures

The Living Ground Cover of Mountain Tundra in the Northern and Southern Urals During an Invasion of Juniperus sibirica

In this work, the authors estimate the species abundance and the characteristics of ground cover (herb-dwarf-shrub and moss-lichen layers) structure in mountain tundra communities. They study mountain tundra communities that have significant differences in the degree of Juniperus sibirica Burgsd cover. Species richness and the abundance of plants were estimated on 40 plots (10x10 m) in mountain tundra communities of the Northern (the Kvarkush ridge) and Southern (the Zigalga and Nurgush ridges) Urals. Study plots were chosen with different degree of J. sibirica coverage, from lack of cover to dominance: the groups were 0%, 30–40% and80–95%. J. sibirica invasion of mountain tundra communities in the Northern and Southern Urals has led to a decrease in the abundance of herbs and mosses on plots dominated by J. sibirica. The authors could not reveal other changes in the mountain tundra structure caused by the J. sibirica invasion. The α-biodiversity of plants and lichens and the ratio of functional and ecological plant groups do not depend on the degree of J. sibirica cover. Keywords: shrubs, tundra communities, herb-dwarf-shrub layer, lichens, forest upper limi

On the method of the fabrication of active channels of organic memristive devices: Langmuir-Blodgett vs layer-by-layer

© 2015 IEEE. The comparison of properties of organic memristive devices with active channels fabricated by Langmuir-Blodgett and Layer-by-Layer techniques is presented. Advantages and drawbacks of each method are discussed

Skeleton-supported stochastic networks of organic memristive devices: Adaptations and learning

© 2015 Author(s). Stochastic networks of memristive devices were fabricated using a sponge as a skeleton material. Cyclic voltage-current characteristics, measured on the network, revealed properties, similar to the organic memristive device with deterministic architecture. Application of the external training resulted in the adaptation of the network electrical properties. The system revealed an improved stability with respect to the networks, composed from polymer fibers

On the isospin dependence of the mean spin-orbit field in nuclei

By the use of the latest experimental data on the spectra of $^{133}$Sb and $^{131}$Sn and on the analysis of properties of other odd nuclei adjacent to doubly magic closed shells the isospin dependence of a mean spin-orbit potential is defined. Such a dependence received the explanation in the framework of different theoretical approaches.Comment: 52 pages, Revtex, no figure

Polyaniline-based organic memristive device fabricated by layer-by-layer deposition technique

© 2015, The Korean Institute of Metals and Materials and Springer Science+Business Media Dordrecht. Memristors and memristive devices represent a splendid area of research due to the unique possibilities for the realization of new types of computer hardware elements and mimicking several essential properties of the nervous system of living beings. The organic memristive device was developed as an electronic single-device analogue of the synapse, suitable for the realization of circuits allowing Hebbian type of learning. This work is dedicated to the realization of the active channel of organic memristive devices by polyelectrolyte self-assembling (layer-by-layer technique). Stable and reproducible electrical characteristics of the device were obtained when the thickness of the active channel was more than seven bilayers. The device revealed rectifying behaviour and the presence of hysteresis—important properties for the realization of neuromorphic systems with synapse-like properties of the individual elements. Compared to previously reported results on organic memristive devices fabricated using other methods, the present device does not require any additional doping that is usually performed through acid treatment. Such a behaviour is extremely important for the cases in which biological systems (nervous cells, slime mould, etc.) must be interfaced with the system of organic memristive devices, since acid treatment can kill living beings. [Figure not available: see fulltext.

Enzyme-induced pore formation in smart polymeric micro-containers for drug design and programming of biochemical computers

© 2015 IEEE. The paper reports the temporal dependence of the pore formation in polymeric capsules. The results are important for the drug design and programming of biochemical computers

Partial restoration of the actin cytoskeleton in transformed Syrian hamster fibroblasts selected for low levels of ‘typical’ multidrug resistance

AbstractTwo independent colchicine (CLC)-resistant sublines of Rous sarcoma virus-transformed Syrian hamster flbroblasts were isolated. Each subline represented variants with 11- and 12.4-fold resistance, respectively, their 23- and 23.7-fold resistant descendants, as well as variants cultured in CLC-free medium for 10 months without loss of resistance. All variants demonstrated ‘typical’ multidrug resistance. The parental cells contained actin in dispersed form, as determined by rhodamine-phalloidin staining. In contrast, already in 11- and 12.4-fold resistant sublines up to 30% of cells demonstrated restored stress fibers. Cultivation in CLC-free medium leads to the accumulation of cells with a partially restored actin cytoskeleton. Putative mechanisms of up-regulation of stress fiber assembly in cells with P-glycoprotein-mediated multidrug resistance are discussed

Sociological and legal aspects of authentication in social networks through passport data

This work is devoted to the analysis of the sociological and legal aspects of the implementation of authentication in social networks through passport data. In the article, along with authentication, the uses of biometric data, as well as the features of Russian legislation in the sphere of personal data, are considered. The positive and negative aspects of introducing authentication by passport data in social networks are shown and the psychological and legal aspectsare reveled. The authors analyzed all the features of authentication, the complexity of application and the impact of this innovation on the prevention of deviant behavior among the adolescent age group. The object of the research is authentication by passport data in social networks.   The subject of the research is psychological and legal aspects of establishing authentication based on passport data.   The methodological and theoretical basis of the research is made up of particular and general scientific approaches to the study of this topic, formal logical and comparative methods, as well as methods of structural analysis were used.   In the course of the study, conclusions about the main features of storing citizens’ data, the complexity of storing data of Russians on foreign Internet platforms, conclusions on the need to filter information for minors were drawn, and also considered the phenomenon of deviant behavior among adolescents and the influence of information in social networks on their consciousness