Investigating links between cultural orientation and culture outcomes:Immigrants from the former Soviet Union to Israel and Germany

Marketers are justifiably interested in ethnic consumers; formulating effective ethnic marketing strategies requires insights into these consumers’ attitudes and behaviors. However, prior research provides few insights into how different cultural environments might shape the consumption behavior of consumers with the same cultural heritage. To address this knowledge gap, the present study examines the cultural orientation and relevant consumer outcomes (i.e., desire for unique products and fashion consciousness) of immigrants from the former Soviet Union who move to Israel and Germany. The results reveal differences in the cultural orientations of immigrants to Israel versus Germany, as well as different relational patterns between cultural orientation and the proposed consumer outcomes. These findings provide both theoretical and managerial implications

Manufacturer Perceptions of the Consequences of Task and Emotional Conflict Within Domestic Channels of Distribution

This study examines manufacturer\u27 perceptions of task and emotional conflict in domestic channels of distribution. Both are expected to depend on three antecedents (centralization, esprit de corps, and communication barriers) and to affect performance relative to competitors and manufacturer\u27s satisfaction directly and indirectly through strategy quality. The results support a positive link between task and emotional conflict and the deleterious effect of emotional conflict on satisfaction and performance

Presented by the Israeli Team: Eran Vigoda-Gadot Aviv Shoham

This document is a working paper produced by the PUBLIN research project. PUBLIN is part of the Programme for research, "Improving the human research potential and the socio-economic knowledge technological development and demonstration o