Market Expansion to Myanmar: Entry Strategy Formulation for PT Telekomunikasi Indonesia

Globalization in the telecommunications industry has been growing rapidly and drastically overcome geographical barriers between the domestic and International markets. Telecommunications company needs to survive and achieve growth encourages them to compete not only in the domestic market but also in overseas markets. To enter foreign markets, companies must choose the most suitable strategy which influenced by the condition of the company, the company's home country conditions, the following conditions of the destination country industry. PT.Telkom Indonesia itself has begun to enter foreign markets since 2006. In recent years, along with the shift towards openness in Myanmar in the political and economic systems, PT.Telkom Indonesia is planning to expand the market to Myanmar. This final project will focus on assessing Myanmar country and telecommunication industry attractiveness, suitability of Myanmar to the objective of PT.Telkom and formulate appropriate entry mode to enter Myanmar for PT.Telkom target market expansion. The assessment process will use several theoretical framework, Porter Diamond framework to analyze advantage of doing business in Myanmar, Porter's Five Forces framework to analyze the competitiveness of the telecommunications industry and Franklin.R.Root models to formulate an appropriate entry mode. This theoretical framework will guide the collection and analysis of empirical data. The method of research using qualitative methods. Primary data collect using the instrument via an email interview with management of PT. Telkom. Secondary data using material from group discussion forum with Indonesian Ambassador to Myanmar, published articles in the internet, company annual reports, government report, books, and other related research. Based on the results of the qualitative analysis, authors concluded that Myanmar as a country and the telecommunications industry is favourable and attractive market. Appropriate mode to entering the market for PT. Telkom Indonesia is a sequential approach the first step is to open a branch office as “listening port” and then move towards capital investments either on its own or jointly with local companies (regulation consideration). To penetrate Myanmar market, author recommends PT.Telkom to offer cellular product with broadband capability in a selected area. As a controlling mechanism, PT.Telkom shall combine parenting system as a combination of planning control and financial contro

An investigation into the role of moderating variables on mobile broadband technology acceptance in Indonesia

This thesis involved an examination of the impact of moderator variables on the extended technology acceptance model with the aim of developing a more integrative framework for understanding mobile broadband technology acceptance in Indonesia. The absence of an integrative model that incorporates other types of variables, such as moderator factors, in the current literature indicates the importance of developing such a framework. The research design of this thesis was based in part on a comprehensive literature review, followed by a pre-test, a pilot study and the main study, which yielded 704 responses. The study identified three main variables that potentially have a moderating influence on the Technology Acceptance Model (TAM). These are individual culture value orientation, customer perceived value (CPV) and demographic factors. Furthermore, the most recently developed model in the field, the TRAM (Technology Readiness and Acceptance Model), was also examined for its potential as a baseline model for testing the moderator variables. A comparison between the TRAM and the original TAM was conducted based on structural equation modelling (SEM) fit examination procedures, the results of which revealed that only the TAM part of the TRAM was valid for implementation in the present research. The high and low groups of CPV, individual cultural orientation and demographic data were used to develop unconstrained structural high and low data group models, a constrained model and a partially constrained model, to which chi-square difference tests were then applied. The results of these tests indicated whether the differences in the hypothesised relationships in the research model were significant across the groups. A significant result confirmed the influence of some of the moderator variables. These included the conservation and openness to change cultural orientations, which were measured based on Schwartz’s Value System (SVS). Openness to change was proven to moderate two of the three relationships in TAM. It significantly moderated the relationships between perceived enjoyment (PE) and usage intention (UI) and between perceived ease of use (PEOU) and UI. The moderating influence of openness to change on the relationship between perceived usefulness (PU) and UI was found to be insignificant. An interesting finding was obtained by testing the moderating influence of conservatism. Although significant evidence was found to support that conservatism moderated the technology acceptance model overall, no significant results were identified confirming a moderating influence of openness to change on the PE–UI, PU–UI and PEOU–UI relationships. A significant result was obtained for the relationship between PU and PE, where conservatism demonstrated a moderating influence. In addition, ‘technology readiness’ was revealed to have a moderating role, rather than performing as a primary antecedent variable within TAM as previously suggested by TRAM research. The moderating influence test results showed that technology readiness moderated the relationships between PE and UI, PU and UI, and also between PEOU and UI. These findings led to the development of a more integrative model for understanding mobile broadband technology acceptance in Indonesia. This model can be seen to provide researchers and practitioners alike with invaluable new knowledge needed to enhance technology investment and deployment, new product development, market education, and marketing programs

Developing Channel Strategy to Increase Sales; Case Study: Perangkat Industri (PT Jokulin Indonesia Mandiri)

This research describes the distribution channel strategy is suitable for Perangkat Industri, which is one area of business of PT Jokulin Indonesia Mandiri. Perangkat Industri is an ecommerce business in the industrial field. As a new player in the industry, Perangkat Industri has several internal and external issues that have an impact on the future of the company. The main problem faced by Perangkat Industri is the distribution channel for marketing products to customers. In solving the problem, there are several alternatives that can be used by Perangkat Industri, which is channel distribution through the distribution channel websites, distributors, and salesperson. Three distribution channels are analyzed based on the existing distribution channels (existing channel) and channels based on customer requirements (ideal channel). From the analysis of the resulting channel strategies, that is to make improvements and take advantage of the existing distribution of channels and based on customer requirements, the distribution channels through the website, distributors, and salesperson. The strategy then becomes a recommendation to the company for use as a reference to develop and survive in competition with competitors of this business

Evaluation of Contact Center Academy for PT Infomedia Nusantara as a New Business Idea

Contact center is a very important service for companies to response and answers customer problem and questions, the example of contact center channel such as, telephone, short text messaging, website, chat, walk-in center, and other media which related to customers. Contact center is vital for companies, the problem occurs is the level of turnover in contact center industry is quite high, and the fulfillment of labor is very slow and difficult, as well as the communication skills of contact center workforce is not meet the standard, then led many companies derive bad image from the customers.To fulfilling contact center workforce that has a good ability to serve its customers as well as well trained on the ins and outs of contact center technology, contact center academy as institution is needed to enhance their knowledge and also the ability for workers in contact center.In this final project, the data collection method is done by distributing the questionnaires to labor in contact center industry and company that has a contact center, and based on the analysis of the issues raised in PT Infomedia Nusantara.From all the data that has been collected by the author, as well as actual problems occur, the solution given by the author is contact center academy as an institution to enhance the capabilities of the contact center workers as well as not only the to improve the services, but as a new business opportunity for PT Infomedia Nusantara, which currently has more than 12,000 agents and also a lot of companies who manage their own contact center.

Using mature concepts to generate new ideas: Technology acceptance revisted

This study contributes to a growing literature on consumer acceptance of new technology and in line with other research in this area builds on the Technology Acceptance Model (TAM). In the proposed model, consumer perceived value was hypothesized to mediate the effects of perceived enjoyment, perceived ease of use and perceived usefulness on intentions to use 3G mobile technology in Indonesia. Additionally different levels of technology readiness were posited to moderate the process. While the mediation hypothesis was not fully supported, this unique configuration of well known constructs provided fresh insights into the drivers of consumer intentions and these are discussed from a theoretical and managerial perspective. The paper concludes with future research possibilities

Patient engagement activities with health care professionals in continuous ambulatory peritoneal dialysis therapy: an exploratory pilot study

Dahlia Darmayanti,1,2 Togar M Simatupang,2 Priyantono Rudito2 1Management Department, Bina Nusantara University, Jakarta, Indonesia; 2School of Business and Management, Institut Teknologi Bandung, Bandung, Indonesia Background: This pilot study aimed to explore the engagement activities between patients on continuous ambulatory peritoneal dialysis (CAPD) therapy and their health care professionals.Methods: An exploratory qualitative study was conducted. In-depth semi-structured interviews were undertaken involving four CAPD patients who were selected through purposive sampling. The participants were asked questions about their engagement experiences with their health care professionals.Results: Six main engagement activities were derived from the interview analysis: obtaining initial knowledge, developing knowledge and skills, feeling confident, following clinical advice, updating health condition, and supporting CAPD therapy.Conclusion: Patients engagement activities played an important role in CAPD therapy. The engagement activities covered the cognitive, emotional, and behavioral dimensions. Obtaining initial knowledge as well as developing knowledge and skills are essential engagement activities before patients perform CAPD therapy. Keywords: patient engagement, health care professionals, CAPD, exploratory pilot study &nbsp

Human values and technology readiness: The mediating role of consumer perceived value

Despite the wide use of the values-attitude-behaviour model in business and social science research, there is a paucity of current research showing how individual values influence an individuals readiness to adopt technology in non-western countries. We address this deficiency by conducting an empirical study in the Indonesian telecommunication industry. Technology readiness was conceptualized as a conative construct, because of its energizing or striving content and was therefore considered a suitable outcome variable. We proposed that the attitudinal component, consumer perceived value, would mediate the relationship between personal values and technology readiness and this was fully supported. All personal values had a significant in-direct impact on technology readiness and a significant positive effect on all consumer perceived value dimensions. Assumptions based on early value frameworks relating to new technology acceptance are challenged and managerial implications are discussed