The martyrdom effect : when pain and effort increase prosocial contributions

Most theories of motivation and behavior (and lay intuitions alike) consider pain and effort to be deterrents. In contrast to this widely held view, we provide evidence that the prospect of enduring pain and exerting effort for a prosocial cause can promote contributions to the cause. Specifically, we show that willingness to contribute to a charitable or collective cause increases when the contribution process is expected to be painful and effortful rather than easy and enjoyable. Across five experiments, we document this “martyrdom effect,” show that the observed patterns defy standard economic and psychological accounts, and identify a mediator and moderator of the effect. Experiment 1 showed that people are willing to donate more to charity when they anticipate having to suffer to raise money. Experiment 2 extended these findings to a non-charity laboratory context that involved real money and actual pain. Experiment 3 demonstrated that the martyrdom effect is not the result of an attribute substitution strategy (whereby people use the amount of pain and effort involved in fundraising to determine donation worthiness). Experiment 4 showed that perceptions of meaningfulness partially mediate the martyrdom effect. Finally, Experiment 5 demonstrated that the nature of the prosocial cause moderates the martyrdom effect: the effect is strongest for causes associated with human suffering. We propose that anticipated pain and effort lead people to ascribe greater meaning to their contributions and to the experience of contributing, thereby motivating higher prosocial contributions. We conclude by considering some implications of this puzzling phenomenon. Copyright © 2011 John Wiley & Sons, Ltd

Disgust sensitivity is not associated with health in a rural Bangladeshi sample.

Disgust can be considered a psychological arm of the immune system that acts to prevent exposure to infectious agents. High disgust sensitivity is associated with greater behavioral avoidance of disease vectors and thus may reduce infection risk. A cross-sectional survey in rural Bangladesh provided no strong support for this hypothesis. In many species, the expression of pathogen- and predator-avoidance mechanisms is contingent on early life exposure to predators and pathogens. Using childhood health data collected in the 1990s, we examined if adults with more infectious diseases in childhood showed greater adult disgust sensitivity: no support for this association was found. Explanations for these null finding and possible directions for future research are discussed

Reading a book can change your mind, but only some changes last for a year: food attitude changes in readers of The Omnivore's Dilemma

Attitude change is a critical component of health behavior change, but has rarely been studied longitudinally following extensive exposures to persuasive materials such as full-length movies, books, or plays. We examined changes in attitudes related to food production and consumption in college students who had read Michael Pollan's book The Omnivore's Dilemma as part of a University-wide reading project. Composite attitudes toward organic foods, local produce, meat, and the quality of the American food supply, as well as opposition to government subsidies, distrust in corporations, and commitment to the environmental movement were significantly and substantially impacted, in comparison to students who had not read the book. Much of the attitude change disappeared after 1 year; however, over the course of 12 months self-reported opposition to government subsidies and belief that the quality of the food supply is declining remained elevated in readers of the book, compared to non-readers. Findings have implications for our understanding of the nature of changes in attitudes to food and eating in response to extensive exposure to coherent and engaging messages targeting health behaviors

THE INFLUENCE OF DIFFERENT POSTURAL POSITIONS AND VISUAL INPUT ON RECRUITMENT OF MASTICATORY MUSCLES: A FEASIBILITY STUDY

reserved9mixedRozin Kleiner, Ana Francisca; Pimenta Ferreira, Cláudia Lucia; Cestaro, Giovana; Fosatto Luiz, Regiani Elvira; da Silva, Vania Daniela Ramos; Nanussi, Alessandro; Zago, Matteo; Sforza, Chiarella; Galli, ManuelaRozin Kleiner, Ana Francisca; Pimenta Ferreira, Cláudia Lucia; Cestaro, Giovana; Fosatto Luiz, Regiani Elvira; da Silva, Vania Daniela Ramos; Nanussi, Alessandro; Zago, Matteo; Sforza, Chiarella; Galli, Manuel

The effects of changes in the order of verbal labels and numerical values on children's scores on attitude and rating scales

Research with adults has shown that variations in verbal labels and numerical scale values on rating scales can affect the responses given. However, few studies have been conducted with children. The study aimed to examine potential differences in children’s responses to Likert-type rating scales according to their anchor points and scale direction, and to see whether or not such differences were stable over time. 130 British children, aged 9 to 11, completed six sets of Likert-type rating scales, presented in four different ways varying the position of positive labels and numerical values. The results showed, both initially and 8-12 weeks later, that presenting a positive label or a high score on the left of a scale led to significantly higher mean scores than did the other variations. These findings indicate that different arrangements of rating scales can produce different results which has clear implications for the administration of scales with children

Automatic detection of a driver’s complex mental states

Automatic classification of drivers’ mental states is an important yet relatively unexplored topic. In this paper, we define a taxonomy of a set of complex mental states that are relevant to driving, namely: Happy, Bothered, Concentrated and Confused. We present our video segmentation and annotation methodology of a spontaneous dataset of natural driving videos from 10 different drivers. We also present our real-time annotation tool used for labelling the dataset via an emotion perception experiment and discuss the challenges faced in obtaining the ground truth labels. Finally, we present a methodology for automatic classification of drivers’ mental states. We compare SVM models trained on our dataset with an existing nearest neighbour model pre-trained on posed dataset, using facial Action Units as input features. We demonstrate that our temporal SVM approach yields better results. The dataset’s extracted features and validated emotion labels, together with the annotation tool, will be made available to the research community

Positivity of the English language

Over the last million years, human language has emerged and evolved as a fundamental instrument of social communication and semiotic representation. People use language in part to convey emotional information, leading to the central and contingent questions: (1) What is the emotional spectrum of natural language? and (2) Are natural languages neutrally, positively, or negatively biased? Here, we report that the human-perceived positivity of over 10,000 of the most frequently used English words exhibits a clear positive bias. More deeply, we characterize and quantify distributions of word positivity for four large and distinct corpora, demonstrating that their form is broadly invariant with respect to frequency of word use.Comment: Manuscript: 9 pages, 3 tables, 5 figures; Supplementary Information: 12 pages, 3 tables, 8 figure

Differential disgust responding in people with cancer and implications for psychological wellbeing

Objectives: Evidence suggests that disgust responses, known to negatively affect psychological wellbeing, may differ in people with cancer. We performed the first quantitative investigation of three discrete types of disgust trait - disgust propensity, sensitivity, and self-directed disgust - in people diagnosed with a broad range of cancers (versus cancer-free controls), and explored their associations with psychological wellbeing. Design: In a cross-sectional survey design, 107 participants with heterogeneous cancer diagnoses, recruited from cancer charities and support groups, were matched with cancer-free controls by age and gender. Outcome measures: Measures of the three disgust traits were taken alongside measures of anxiety and depression. Results: Disgust sensitivity and physical self-disgust were significantly higher in the cancer than control sample, while disgust propensity and behavioural self-disgust were lower. The disgust traits had a different pattern of associations to psychological wellbeing across the two groups, with disgust sensitivity predicting depressive symptoms to a significantly greater extent in the cancer than control group. Conclusions: People with cancer differ from matched controls in their disgust responses and these responses have significant predictive relationships with aspects of their psychological wellbeing. The results suggest that emotion-based interventions may be useful for improving psychological wellbeing in people with cancer

Position Effects of Menu Item Displays in Consumer Choices: Comparisons of Horizontal Versus Vertical Displays

Consumers typically make choices based on a menu that lists a variety of food items. Prior research has shown that the position of food items within a menu (center vs. edge) can impact choices (e.g., edge preference and edge aversion). This research extends the literature by demonstrating that the display format of a menu (horizontal vs. vertical displays) can determine the relative impact of these influences. Two experiments find that the middle options are preferred when food options are displayed horizontally (vs. vertically), whereas the edge items are preferred under a vertical display (vs. a horizontal display). These differences extend to different types of foods (food vs. beverage), and to even and odd numbers of options (e.g., four vs. five). These findings increase the understanding of how food item displays can influence consumer choices, and provide important implications for practitioners and policymakers, including how to effectively position food items