Key advertising components and media channels for recruiting long haul drivers

This research examines how trucking companies can develop effective advertising media and messages for reaching and recruiting qualified long distance long distance truck drivers. Long distance truck driver candidates seem most interested in competitive pay, paid vacation, a weekly payment schedule (along with direct deposit), assigned equipment, 24/7 dispatch, a large volume of hub group freight, and flexible home time. To reach this audience and its needs, we suggest advertisements emphasizing these benefits be placed on the Internet and social media sites, as well as in selected professional magazines frequented by truck drivers searching for jobs

Promoting Responsible Gambling through Creative Advertising: Developing an Intervention Effectiveness Scale

Abstract Although somewhat controversially grounded, the notion of responsible gambling (RG) subsumes some level of consumer protection (harm-minimization) through restriction of a gambler’s expenditure of time and money to affordable limits (Breen et al., 2005). With RG believed to protect industry interests, Livingstone and Rintoul (2020) argue for a new discourse. We believe creative advertising messaging as a means of preventing and minimizing harm can influence RG. Hence, understanding what makes an effective RG advertising message and determining criteria to assess that effectiveness are critical. Advertising effectiveness includes attention, recall, and behavioral intentions. This presentation focuses on the pressing need for a valid and reliable measure (RG-IES) to examine the relationship between RG messages and effectiveness. We define RG-IES as how well an RG message engages the gambler’s cognitive, emotional, and motivational faculties to increase their likelihood of evaluating individual play duration and intensity. RG-IES has four-dimensions: attention, attitudes, subjective norms and perceived behavioral control (PBC). Attention to advertising is necessary for ad effectiveness, and allows consumers to form cognitive, affective, and behavioral responses (Olney et al., 1991); this forms the basis of attitudes. Subjective norms reflect perceived opinions of referent others; PBC indicates consumers’ individual beliefs they can control their behaviors. Implications An effective RG message will enhance how gamers think, feel and consider the space and issues around them in a new light. Effective RG interventions can influence behavioral beliefs about the consequences of problem gambling, normative beliefs about how others perceive problem gambling; and PBC, by reminding gamblers they control their own gambling decisions. REFERENCES Breen, H., Buultjens, J., & Hing, N. (2005). Evaluating implementation of a voluntary responsible gambling code in Queensland, Australia. International Journal of Mental Health and Addiction, 3, 15–25. Livingstone, Charles, and Angela Rintoul (2020). Moving on from responsible gambling: a new discourse is needed to prevent and minimise harm from gambling. Public Health 184,107-112. Olney, T. J., Holbrook, M. B., & Batra, R. (1991). Consumer responses to advertising: The effects of ad content, emotions, and attitude toward the ad on viewing time. Journal of Consumer Research, 17(4), 440-453

Calling Their Bluff: Misplaced Loyalty is a Problem for Gamblers

Abstract Due to the ubiquity of casinos, both brick and mortar and online, problem gambling has emerged as a significant public health issue. It is estimated that 30% - 50% of all casino revenues are generated from problem gamblers who tend to be disproportionately male, young, and minority group members (Welte et al. 2014). Although prior research has examined the mediating role of gambling behaviors in the relationship between casino marketing strategies and problem gambling, it is not clear what role casino loyalty programs play in predicting problem gambling, particularly in underserved and minority populations. Prentice & Wong (2016) examined the mediating role of gambling behaviors in the relationship between casino marketing strategies and problem gambling. Their findings indicate that loyalty programs were not significantly related to problem gambling despite the fact that only customer loyalty was conceptualized to have an effect on problem gambling. So, what role do casino loyalty programs play in predicting problem gambling? The objective of this study is to bridge the identified theoretical gap and examine casino loyalty programs through the normative framework of the “integrative justice model’” (Santos & Laczniak 2009). Specifically, this presentation will discuss the aims and importance of (1) explaining the influence of casino loyalty programs in the relationship between ease of access and problem gambling; and (2) uncovering the impact of casino loyalty programs in the context of an underserved population. Implications Casino loyalty programs are unstudied within the context of problem gambling. Marketing’s role as both a contributor to the problem and as a force in its alleviation is a complex one. Existing customer loyalty programs may need to be modified to reduce disproportionate harm to underserved and minority populations. References Prentice, C., & Wong, I. A. (2016). Embracing or fighting the urge: A multilevel investigation on casino service, branding and impulsive gambling. International Journal of Hospitality Management, 56, 109‐118. Santos, N., & Laczniak, G. (2009). Marketing to the poor: An integratie justice model for engaging impoverished market segments. Journal of Public Policy & Marketing, 28(1), 3-15. Welte, J. W., Barnes, G. M., Tidwell, M.-C. O., et al. (2015). Gambling and problem gambling in the United States: Changes between 1999 and 2013. Journal of Gambling Studies, 31, 695-715

Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry

Environmental awareness is a growing concern for consumers, and effective green messaging strategies are crucial for businesses. This 2 × 2 between-subject experiment investigates the influence of message style and sidedness on consumer participation in green practices and explores the role of message usefulness and skepticism. Our results show that a narrative message style and a two-sided message increase perceived usefulness, reduce skepticism, and lead to greater behavioral intent. Further, the study supports the moderated serial mediation role of message usefulness and skepticism. These findings offer significant implications for businesses seeking to promote sustainable practices and engage consumers in green initiatives. Copyright © 2023 Kim, Kwon, Hong, Shoenberger and Stafford

Impact of freight traffic on school walking decisions in urban environments

In light of the decline in social acceptance of walking and biking to school, there is a critical need to examine issues impacting school transportation decisions and to identify strategies to promote healthier behavior. In urban areas with high volume freight corridors, factors affecting school walking decisions can be complicated by increased truck and rail traffic. This paper presents findings from a study of urban neighborhoods in a major southeastern city, including those that are adjacent to freight corridors. Perceptions of neighborhood residents are compared in the context of existing infrastructure and network characteristics (urban vs. urban freight-centric). The results provide insight into factors influencing school transportation decisions in urban environments, and highlight discrepancies between perceptions and actual issues relevant to child pedestrian safety

Mollifying Green Skepticism: Effective Strategies for Inspiring Green Participation in the Hospitality Industry

Environmental awareness is a growing concern for consumers, and effective green messaging strategies are crucial for businesses. This 2 × 2 between-subject experiment investigates the influence of message style and sidedness on consumer participation in green practices and explores the role of message usefulness and skepticism. Our results show that a narrative message style and a two-sided message increase perceived usefulness, reduce skepticism, and lead to greater behavioral intent. Further, the study supports the moderated serial mediation role of message usefulness and skepticism. These findings offer significant implications for businesses seeking to promote sustainable practices and engage consumers in green initiatives

Parental communication and feelings of affiliation in adolescent aggressors and victims of cyberbullying

Cyberbullying is an increasingly frequent problem among adolescents, and it produces considerable social concern. Using a cross-sectional and quantitative methodology, the main objective of this study was to analyze the differences among students involved in the perpetration and victimization of cyberbullying (non-involved, occasional, and severe), in their parental communication, and feelings of affiliation with classmates. The sample consisted of 849 adolescents (51.7% boys and 48.3% girls) from 12 to 18 years old (M = 14.5; SD = 1.62). Three comparison groups of aggressors and victims of cyberbullying were formed, depending on the intensity of the intimidation: non-involved, occasional, and severe. The results of the analysis of variance indicated that adolescents involved in cyberbullying as perpetrators or victims have less open and more avoidant communication with their parents than adolescents who are not involved in cyberbullying. Additionally, victims of cyberbullying perceive lower feelings of affiliation with their classmates, whereas cyberbullies show no differences between the groups on this variable. These new results provide insight into the important role of family and peers in the prevention and eradication of the growing problem of cyberbullyin

Limits to crystallization pressure

Crystallization pressure drives deformation and damage in monuments, buildings, and the Earth’s crust. Even though the phenomenon has been known for 170 years, there is no agreement between theoretical calculations of the maximum attainable pressure and experimentally measured pressures. We have therefore developed a novel experimental technique to image the nanoconfined crystallization process while controlling the pressure and applied it to calcite. The results show that displacement by crystallization pressure is arrested at pressures well below the thermodynamic limit. We use existing molecular dynamics simulations and atomic force microscopy data to construct a robust model of the disjoining pressure in this system and thereby calculate the absolute distance between the surfaces. On the basis of the high-resolution experiments and modeling, we formulate a novel mechanism for the transition between damage and adhesion by crystallization that may find application in Earth and materials sciences and in conservation of cultural heritage

Reliability of Small Molecule Organic Photovoltaics with Electron‐Filtering Compound Buffer Layers

Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/134933/1/aenm201601094.pdfhttp://deepblue.lib.umich.edu/bitstream/2027.42/134933/2/aenm201601094_am.pd