THE CHALLENGES IN USING DIGITAL MARKETING TECHNOLOGY: THE CASE STUDY OF MICRO SMALL AND MEDIUM ENTREPRENEURS (MSME) WORKING WITH OLE-OLE

This research aimed to identify the challenges faced by MSMEs (Small and Medium Enterprises), as well as the solutions that can be implemented to overcome issues related to the use of digital marketing technology. In today's era, technology continues to advance, making it an essential tool to support businesses, including product marketing. Digital marketing technology is a marketing activity, including branding, that utilizes various media such as blogs, websites, email, AdWords, and social media networks. However, some MSMEs still struggle with proficiency in utilizing digital technology. This research was qualitative research through interviews. The writer visited MSMEs to conduct interviews. The findings of this research indicate that the lack of proficiency in using digital marketing technology poses the main challenge for MSMEs. The respondents show that their abilities to use digital technology are varied. It is also limited by time and human resources. Lastly, the solutions adopted by MSMEs to address the issue of utilizing digital marketing technology include joining communities related to digital marketing technology and participating in digital training programs provided by the government

The (cost-)effectiveness of early intervention (MBT-early) versus standard protocolized treatment (CBT) for emerging borderline personality disorder in adolescents (the EARLY study):a study protocol for a randomized controlled trial

Background: Although clinical guidelines prioritize the treatment of depression and anxiety in young persons, there is accumulating evidence that the presence of symptoms of borderline personality disorder (BPD) is associated with the limited effectiveness of these standard treatments. These findings stress the need for interventions addressing early-stage BPD in young people with presenting symptoms of anxiety and depressive disorders. The aim of this study is to investigate the (cost-)effectiveness of an early intervention programme for BPD (MBT-early) compared to first-choice psychological treatment for depression and anxiety according to Dutch treatment guidelines (CBT), in adolescents with either depression, anxiety, or both, in combination with early-stage BPD. Methods: This study is a multi-centre randomized controlled trial. A total of 132 adolescents, presenting with either depression, anxiety, or both and significant BPD features will be randomized to either MBT-early or CBT. The severity of BPD, symptoms of depression and anxiety, personality, social and academic functioning, and quality of life will be assessed at baseline, end of treatment, and at 12-, 18-, and 24-month follow-up, along with medical costs and costs of productivity losses for cost-effectiveness analyses.Discussion: This study will provide an empirical evaluation of the potential surplus value of early intervention in young people for whom treatment oriented at common mental disorders like anxiety and depression may be insufficient given their underlying personality problems. Trial registration: Netherlands Trial registration: Netherlands trial register, NL9569. Registered on June 15, 2021<br/

The (cost-)effectiveness of early intervention (MBT-early) versus standard protocolized treatment (CBT) for emerging borderline personality disorder in adolescents (the EARLY study):a study protocol for a randomized controlled trial

Background: Although clinical guidelines prioritize the treatment of depression and anxiety in young persons, there is accumulating evidence that the presence of symptoms of borderline personality disorder (BPD) is associated with the limited effectiveness of these standard treatments. These findings stress the need for interventions addressing early-stage BPD in young people with presenting symptoms of anxiety and depressive disorders. The aim of this study is to investigate the (cost-)effectiveness of an early intervention programme for BPD (MBT-early) compared to first-choice psychological treatment for depression and anxiety according to Dutch treatment guidelines (CBT), in adolescents with either depression, anxiety, or both, in combination with early-stage BPD. Methods: This study is a multi-centre randomized controlled trial. A total of 132 adolescents, presenting with either depression, anxiety, or both and significant BPD features will be randomized to either MBT-early or CBT. The severity of BPD, symptoms of depression and anxiety, personality, social and academic functioning, and quality of life will be assessed at baseline, end of treatment, and at 12-, 18-, and 24-month follow-up, along with medical costs and costs of productivity losses for cost-effectiveness analyses.Discussion: This study will provide an empirical evaluation of the potential surplus value of early intervention in young people for whom treatment oriented at common mental disorders like anxiety and depression may be insufficient given their underlying personality problems. Trial registration: Netherlands Trial registration: Netherlands trial register, NL9569. Registered on June 15, 2021<br/

Economic evaluation of day hospital versus intensive outpatient mentalization-based treatment alongside a randomized controlled trial with 36-month follow-up

Mentalization-based treatment (MBT) has demonstrated robust effectiveness in the treatment of borderline personality disorder (BPD) in both day hospital (MBT-DH) and intensive outpatient MBT (MBT-IOP) programs. Given the large differences in intensity and associated treatment costs, there is a need for studies comparing their cost-effectiveness. A health economic evaluation of MBT-DH versus MBT-IOP was performed alongside a multicenter randomized controlled trial with a 36-month follow-up. In three mental health-care institutions in the Netherlands, 114 patients were randomly allocated to MBT-DH (n = 70) or MBT-IOP (n = 44) and assessed every 6 months. Societal costs were compared with quality-adjusted life years (QALYs) gained and the number of months in remission over 36 months. The QALY gains over 36 months were 1.96 (SD = 0.58) for MBT-DH and 1.83 (SD = 0.56) for MBT-IOP; the respective number of months in remission were 16.0 (SD = 11.5) and 11.1 (SD = 10.7). Societal costs were €106,038 for MBT-DH and €91,368 for MBT-IOP. The incremental cost for one additional QALY with MBT-DH compared with MBT-IOP was €107,000. The incremental cost for 1 month in remission was almost €3000. Assuming a willingness-to-pay threshold of €50,000 for a QALY, there was a 33% likelihood that MBT-DH is more cost-effective than MBT-IOP in terms of costs per QALY. Although MBT-DH leads to slightly more QALYs and remission months, it is probably not cost-effective when compared with MBT-IOP for BPD patients, as the small additional health benefits in MBT-DH did not outweigh the substantially higher societal costs

Students' recount essays: the generic structure and errors in using the Simple Past Tense

This thesis is aimed in exploring recount essays written by EFL (English as a Foreign Language) students in English Department in East Java. Writing recount essays in this study was the part of the writing syllabus in the english department two main questions that lead to this explaination are (1) To what extent did the students apply the generic structure of recount text in their essay? (2) What types of error are found in the use of simple past tense in recount text? The data were taken from the assignment given to the students of 2017 batch at that time the students were in the 2nd semester. A total number of 14 essays were collected. The data were analyzed by (1) exploring the the generic structure: introduction which include thesis statement, body/sequence of events, conclusion/re-orientation. (2) the error in using the simple past tense using 4 types of error: omission, addition, misformation and misordering. The results for the generic structure are 14.29% (2 essays) errors in introduction including 57% (8 essays) thesis statement that do not exist, 21.43% (3 essays) errors in sequence of event, 57% (8 essays) errors in re-orientation. As for errors in the simple past tense, the results are: 84.55% (116 errors) in misformation, 9.56% (13 errors) in addition, 5.15% (7 errors) in omission and 0.74% (1 error) in misorderin

Students' recount essays: the generic structure and errors in using the Simple Past Tense

This thesis is aimed in exploring recount essays written by EFL (English as a Foreign Language) students in English Department in East Java. Writing recount essays in this study was the part of the writing syllabus in the english department two main questions that lead to this explaination are (1) To what extent did the students apply the generic structure of recount text in their essay? (2) What types of error are found in the use of simple past tense in recount text? The data were taken from the assignment given to the students of 2017 batch at that time the students were in the 2nd semester. A total number of 14 essays were collected. The data were analyzed by (1) exploring the the generic structure: introduction which include thesis statement, body/sequence of events, conclusion/re-orientation. (2) the error in using the simple past tense using 4 types of error: omission, addition, misformation and misordering. The results for the generic structure are 14.29% (2 essays) errors in introduction including 57% (8 essays) thesis statement that do not exist, 21.43% (3 essays) errors in sequence of event, 57% (8 essays) errors in re-orientation. As for errors in the simple past tense, the results are: 84.55% (116 errors) in misformation, 9.56% (13 errors) in addition, 5.15% (7 errors) in omission and 0.74% (1 error) in misorderin