Portrayal of Women in National and International Advertisements in Pakistani Magazines: Why Need to Rethink

This research examines the portrayal of women in the national and international advertisements of Pakistani leading magazines “The Mag” to explores that how women are presented in advertisement of print media. Four main categories regarding women portrayal with sub categories were used to apprehend the interpretation of the portrayal of the women by adopting comparative approach towards the national and international advertisements. The content analysis of the advertisements in the leading magazine is conducted to analyze the glamour, seductive smile and wearing short dresses in the advertisement to comprehend the portrayal of the women. Findings suggests that in Pakistani magazines women are used as decoratively through glamour look they are presented with glossy makeup and attractive hairstyle with flashy lights on their face in magazines. Outcomes of the comparative analysis indicates that the national advertisements in the female magazines are presenting women with more seductive and facial expressions appeals. Keywords: Advertisements, Respective, submissive, serious, smiling, seductive, with man, alone, full eastern dresses, short western dresses, natural makeup, heavy.

A critical analysis of research potential, challenges and future directives in industrial wireless sensor networks

In recent years, Industrial Wireless Sensor Networks (IWSNs) have emerged as an important research theme with applications spanning a wide range of industries including automation, monitoring, process control, feedback systems and automotive. Wide scope of IWSNs applications ranging from small production units, large oil and gas industries to nuclear fission control, enables a fast-paced research in this field. Though IWSNs offer advantages of low cost, flexibility, scalability, self-healing, easy deployment and reformation, yet they pose certain limitations on available potential and introduce challenges on multiple fronts due to their susceptibility to highly complex and uncertain industrial environments. In this paper a detailed discussion on design objectives, challenges and solutions, for IWSNs, are presented. A careful evaluation of industrial systems, deadlines and possible hazards in industrial atmosphere are discussed. The paper also presents a thorough review of the existing standards and industrial protocols and gives a critical evaluation of potential of these standards and protocols along with a detailed discussion on available hardware platforms, specific industrial energy harvesting techniques and their capabilities. The paper lists main service providers for IWSNs solutions and gives insight of future trends and research gaps in the field of IWSNs

THE IMPACT OF PAY SATISFACTION, JOB STRESS, AND ABUSIVE SUPERVISION ON TURNOVER INTENTION AMONG BANKING EMPLOYEES

Pakistan banks cannot survive well without trained and experienced employees. Many researchers have reported the high turnover in banking sector. Therefore it was highly important to address this problem. The purpose of this study was to test the factors (pay satisfaction, job stress, and abusive supervision) influencing turnover intention among bank employees. This study collected the data from a sample of 100 bank employees both public and private banks in Vehari. The results showed that there was a significant negative effect of pay satisfaction on turnover intention and there was significant positive effect both job stress and abusive supervision on turnover intention. This study will be helpful to decision authority in banks to identify factors contributing towards turnover intention.Â

A conceptual framework for measuring acceptance of contactless payment methods

Information Technology has been effective in every filed around the world, and ICT acceptance in any filed has produced new developments which has significantly contributed in that particular context. Driven by this impulse the Higher Education Institutes (HEI) around the world are incorporating ICT approaches and using the most recent advances to give world class education to inhabitants. In such manner Ministry of Education (MOE) Kuwait has propelled numerous plans and put some considerable measures in the execution of innovation in HEIs. HEI for the most part comprises of Universities. While there is no comprehensive study conducted in measuring the success and obstacles in the State of Kuwait, therefore, this paper focuses to measure and identify the success factors in acceptance of HEIs in the State of Kuwait. In the interim keeping in mind the end goal to evaluate the adoption and use of ICT by studnets and academicians in their day by day work, the UTAUT will be used as baseline theory to measure the ICT acceptance by students and academicians. This investigation likewise intents to discover the variables and issues keeping in mind the end goal to make a model for better usage of ICT by the HEIs. The effect of this investigation will be on HEI(s) to enhance the policy of learning methods through successful use of ICT and enhance the ability of students and academicians to be more viable and qy=quality-situated people

Amniotic fluid index versus maximum vertical pocket measurement in predicting perinatal outcome at 40 weeks or beyond

Background: The aim of this study is to compare the use of amniotic fluid index with maximum vertical pocket for predicting perinatal outcomes.Methods: The present study was a prospective observational study and includes 140 The study include normal antenatal women at gestational age 40 weeks or beyond (by last menstrual period/1st trimester scan) referred from antenatal between 20 to 40 years were enrolled in this study from 2015 to 2017. After Institutional Ethics Committee approval all recruited women was assessed at the 3rd trimester visit for baseline demographic and obstetric data. After taking a detailed history and examination the women were subjected to ultrasonography for Amniotic Fluid index (AFI) and Maximum vertical pocket (MVP). The women were divided into 2 groups based on measurement of AFI and MVP ultrasonologically. The correlation of Amniotic fluid index and Maximum vertical pocket with perinatal outcome were computed for the 2 groups: Group Ia - women having normal AFI and normal MVP; Group Ib - women having decreased AFI and normal MVP.Results: In Group Ia, 31(34.44%) women were induced and in Group Ib 59 (65.56%) women were induced for oligohydramnios. 65 women (72.22%) had normal vaginal delivery versus 25women (27.28%) had undergone LSCS in Group Ia, while in Group Ib, 32 women (64%) versus 18 women (36%) had vaginal delivery and LSCS respectively. Higher rate of LSCS was observed in Group Ib. There was no significant difference in the rate of LSCS for fetal distress between Group Ia and Ib for fetal distress.Conclusions: Amniotic fluid index (AFI) compared with the maximum vertical pocket (MVP) excessively characterizes patients as having oligohydramnios, leading to an increase in obstetric interventions, without any documented improvement in perinatal morbidity and mortality. Thus, authors cannot find any objective reason to favour AFI over MVP

Effective Supplier Management in Automobile Industry in Pakistan

ABSTRACT Vendor management is a discipline that enables organizations to control costs, drive service excellence and mitigate risks to gain increased value from their vendors throughout the deal life cycle. The term vendor management is usually used within the context of business operations, but individuals may also need to manage vendors from time to time. The purpose of this paper is to provide an explanation about how the buyer and supplier management can be effective in growing industry of automobile of Pakistan. This paper highlights the PESTAL effect on the Buyer and Supplier relationship. Data collected through structured interview questionnaire (based on external and internal factors). The most significant recommendation for practitioners concerns the need to how managers can design the buyer & supplier relationship strategy so that targets can be achieved. The basic contribution of this paper is that it examines the need to develop buyer & supplier relationship for getting maximum gain for achieving production target and meet the market need

Causes of smoking in Pakistan: an analysis of social factors

OBJECTIVE: To determine the factors contributing to the initiation and propagation of smoking in visitors to a major tertiary health center in Karachi, Pakistan. METHODS: Seven major contributing factors to the initiation and propagation of smoking were presented to consenting study participants (n=170) in a questionnaire. Participants were then requested to use their experience and opinion to rate each of the given factors on a scale of 1 to 5 regarding its importance as a causative factor in the initiation and propagation of smoking. Results were analyzed using SPSSv16.0. RESULTS: Preliminary analysis revealed occupational stress relief as the most important factor contributing to smoking with a mean score of 3.25 +/- 1.32. Peer pressure ranked second (Score 3.20 +/- 1.42). Domestic stress relief ranked third with a score of 3.19 +/- 1.32. Smokers gave lower rating than non-smokers to most factors. Younger participants gave higher ratings to peer pressure, and most participants were found to have begun smoking at a young age. CONCLUSIONS: Even though the addictive power of nicotine or stress may appear as a factor in middle aged smokers, the root of their habit lies in the initiation due to peer pressure

Workload, Work Stress, Role Conflict, and Workplace Deviant Behaviour in Banks: an Empirical Analysis

This study identifies and explains the relationship between workload, work stress, role conflict, and workplace deviant behaviour. This study uses the Affective Events Theory (AET) as a foundation to test a proposed model. All Data were gathered using self-administered questionnaires from a sample of 125 bank employees who work in banks around Faisalabad. Descriptive analysis, correlation analysis, and multiple regression analysis were used in this study. The findings demonstrate a low level of workplace deviant behaviour. The results showed a significant relationship between workload, work stress, role conflict and workplace deviant behavior. The role conflict was the major contributor to workplace deviant behaviour. This study has practical implications where the bank should take initiatives within banks provided

Workload, Work Stress, Role Conflict, and Workplace Deviant Behaviour in Banks: an Empirical Analysis

This study identifies and explains the relationship between workload, work stress, role conflict, and workplace deviant behaviour. This study uses the Affective Events Theory (AET) as a foundation to test a proposed model. All Data were gathered using self-administered questionnaires from a sample of 125 bank employees who work in banks around Faisalabad. Descriptive analysis, correlation analysis, and multiple regression analysis were used in this study. The findings demonstrate a low level of workplace deviant behaviour. The results showed a significant relationship between workload, work stress, role conflict and workplace deviant behavior. The role conflict was the major contributor to workplace deviant behaviour. This study has practical implications where the bank should take initiatives within banks provided

Prediction-based resource allocation model for real time tasks

High performance computing (HPC) platforms provides computing, storage and communication facilities to process real-time applications efficiently. Such applications produce less important results if the deadlines are missed. Most of the real-time algorithms decently schedule applications tasks offline, but they usually take longer in processing which results in deadlines miss when tasks need some data from remote storage locations. In this paper, we propose a prediction-based model which analyze task feasibility before scheduling on the HPC resources when tasks have data-intensive constraints. The main advantage of the prediction analysis modules is to save time by refraining further analysis on non-scheduled tasks. The model helps in searching suitable resources and improved resource utilization by considering task workload in advance