VULGARISME BAHASA: KREATIFITAS PENARIK MINAT PASAR (Studi Kasus Kajian Sosiolinguistik di Restoran Steak Ranjang Bandung)

Penelitian ini bertujuan untuk menginvestigasi vulgarisme bahasa sebagai sebuah kreatifitas untuk menarik minat konsumen dalam membeli sesuatu. Vulgarisme yang dimaksud di sini adalah ungkapan bahasa yang digunakan untuk mendeskripsikan sesuatu yang seharusnya bisa digunakan dengan bahasa yang lebih umum dan dapat diterima oleh seluruh kelompok sosial, namun dipelintir atau diragamkan dengan bahasa yang sifatnya porno/cabul bahkan tabu bagi kelompok sosial tertentu; vulgarisme bahasa tersebut digunakan untuk memberi label suatu produk yang dijual. Objek penelitian ini adalah ekspresi bahasa vulgar yang digunakan sebagai menu makanan di restoran Steak Ranjang Bandung, yang dikaitkan dengan perspektif psikologis minat beli konsumen di restoran tersebut.Pengambilan datadilakukan dengan menggunakan metode observasi dan metode wawancara terstruktur. Analisis data dilakukan dengan menggunakan metode korelasi, dan penyajian hasil analisis data menggunakan metode metabahasa.Dari penelitian yang dilakukan, ditemukan beberapa bahasa vulgar yang digunakan di dalam menu makanan di restoran tersebut, di antaranya: Sirloin Telanjang Binal, Chicken steak Telanjang Puas, Nasi Tenderloin Muncrat Menggelinjang, dan Jeruk Perez zuzu. Hasil penelitian menunjukkan bahwa hampir seluruh menu yang terdapat vulgarisme bahasa mendapatkan persentase deskripsi ‘vulgar’ yang tinggi dari seluruh informan. Persentase deskripsi ‘tidak vulgar’ justru lebih tinggi diungkapkan oleh informan berjenis kelamin laki-laki, sedangkan informan berjenis kelamin perempuan cenderung menganggap sebagian besar menu pada restoran tersebut berdeskripsi ‘vulgar’. Adapun mengenai penilaian yang diberikan informan tentang korelasi ekspresi bahasa vulgar pada menu makanan tersebut dengan jenis makanan yang akan disajikan, persentase penilaian ‘berkorelasi dan dapat dipahami’ lebih tinggi diungkapkan oleh informan berjenis kelamin laki-laki, sedangkan informan berjenis kelamin perempuan cenderung menganggap penilaian pada nama menu makanan tersebut ‘tidak berkorelasi dan tidak dapat dipahami’. Pada akhirnya, semua informan mengungkapkan penasaran dan tertarik untuk mencoba jenis makanan yang dimaksud. Hal ini menunjukkan bahwa restoran Steak Ranjang cukup sukses menerapkan strategi pemasarannya yang menggunakan kreativitas berbahasa dengan menggunakan teknik vulgarisme bahasa

ALIH DAN CAMPUR KODE MAHASISWA PEMBELAJAR BAHASA INGGRIS DI MEDIA SOSIAL FACEBOOK: TREN ATAU KEBUTUHAN? (STUDI KASUS KAJIAN SOSIOLINGUISTIK PADA GROUP MAHASISWA SASTRA INGGRIS UNIVERSITAS KOMPUTER INDONESIA (UNIKOM) BANDUNG DI FACEBOOK)

This study aims to investigate the types, the functions, andthe main goal of using code switching andcode mixing on Facebook group of English Department UNIKOM. The subjects of this research are the students and the former studentsjoining the group. The data are collected by using purposive sampling method. The results show there are three forms used; they are: tag switching (7%), inter-sentential switching (21%), and intrasentential switching/code mixing (72%). The functions found are:quotations, addressee specification, interjections, reiteration, and message qualification. Also, it is found that the main goals are because of trend (43%) andneeds (57%)

ADAPTASI SOSIAL ANTARA MAHASISWA ASAL SULAWESI SELATAN DENGAN MASYARAKAT DI KOTA BANDUNG(DI WISMA LATIMODJONG KOTA BANDUNG)

Penelitian ini dilakukan di Bandung terhadap mahasiswa asal Sulawesi Selatan dengan masyarakat kota Bandung karena ditemukannya fenomena yang terjadi pada masyarakat pendatang dalam hal ini mahasiswa, khususnya mahasiswa yang berasal dari luar pulau jawa. Mahasiswa-mahasiswa pendatang cenderung tidak mengalami perubahan yang signifikan baik dalam segi bahasa, logat, perilaku, dan karakter. Fenomena ini khususnya ditemukan di asrama mahasiswa Latimodjong asal Sulawesi Selatan. Pendekatan penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Sampel penelitian menggunakan prosedur purposif dan prosedur snowball. Sampel penelitian adalah mahasiswa asal Sulawesi Selatan yang tinggal di Wisma Latimodjong Kota Bandung. Hasil Penelitian menunjukkan: (1) Adaptasi sosial mahasiswa-mahasiswa asal Sulawesi Selatan yang tinggal di asrama Latimodjong Bandung berjalan lambat dan membutuhkan waktu yang cukup lama (2) Hambatan-hambatan yang dialami mahasiswa-mahasiswa asal Sulawesi Selatan yang tinggal di asrama Latimodjong Bandung diantaranya dalam perbedaan latar belakang kebudayaan seperti perbedaan bahasa, logat, karakteristik, dan motivasi dalam diri untuk beradaptasi dan (3) Perubahan yang terjadi pada mahasiswa-mahasiswa asal Sulawesi Selatan yang tinggal di asrama Latimodjong Bandung, perubahan gaya hidup, pola pikir, tata krama, bahasa, dan budaya. Walaupun begitu tidak meninggalkan kebudayaan asli asal daerahnya. Kata Kunci: Adaptasi sosial, Mahasiswa Sulawesi Selatan, Masyarakat Kota Bandung This research is done in bandung to students from South Sulawesi with community of Bandung City, because of the discovery of a phenomenon that occurs in immigrant community, in this case are students, particularly students who come from outside the Java Island. Immigrant students tend to not have any significant changes either in terms of language, accent, behavior and character. This phenomenon typically found in student dormitory Latimodjong from South Sulawesi. This reseach uses qualitative approach with descriptive method. Sample of this research uses purposive and snowball procedure. Sample of this research are students from South Sulawesi who live in Latimodjong Pension, Bandung. The results of this research show that: 1) Social adaptation of students from South Sulawesi who live in Latimodjong dormitoty is slow and requires a long time. 2) Barriers that experienced by students from South Sulawesi who live in Latimodjong dormitory include the cultural background differences such as differences in langauge, accent, characteristic and self motivation to adapt, and 3) Changes in students from South Sulawesi who live in Latimodjong dormitoty are changes in lifestyle, mindset, manner, langauge and culture. However, they do not leave the original culture of their origin. Keywords: Social Adaptation, South Sulawesi students,bandung societ

THE CREATION OF LANGUAGE THROUGH MOTTO INSTITUTION

The spirit of entrepreneurship is not only seen explicitly in the advertisement of product, but it is also seen implicitly or explicitly in form of services, one of them is educational service. The factor supporting the spirit of entrepreneurship is language skill. The skill mastering a language can encourage someone to be an entrepreneur, such as being guide, being interpreter, doing commerce relationship and being a competent advertisement maker. Language used in a motto of academic institution contains a form promotion from the organizer to select the institution they offer. Certainly, if it is related to the motto of an academic institution directly or indirectly, it is a real form of one of entrepreneurship spirit realization from the organizer having direct or indirect invitation to the process of life independence. This writing reviews the language in motto of academic institution as a form of language creation in order to make the user candidates interested. The writer tries to study the meaning contained in such motto so that it can give interpretation toward entrepreneurship spirit from the writer’s point of view

PENGARUH GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE IPHONE 14 MELALUI CITRA MEREK SEBAGAI VARIABEL INTERVENING

The research aimed to: (1) describe consumer responses regarding Lifestyle, Brand Image, and Purchasing Decisions on iPhone 14, (2) analyze the influence of Lifestyle on consumer Brand Image on iPhone 14, (3) analyze the influence of Lifestyle on consumer Purchasing Decisions on iPhone 14, (4) analyze the influence of Brand Image on consumer Purchasing Decisions on iPhone 14, (5) analyze the influence of Lifestyle on consumer Purchasing Decisions through Brand Image on iPhone 14. A quantitative survey with a sample size of 150 respondents was employed. The population for this research was consumers who had purchased and used iPhone 14 in Malang. The Partial Least Square (PLS) model was utilized for data analysis. The research concluded that: (1) consumer responses regarding lifestyle and brand image were in the good category, and purchasing decisions were in the excellent category, (2) lifestyle had a positive and significant effect on brand image, (3) lifestyle had a positive and significant influence on purchasing decisions, (4) brand image did not have a significant effect on purchasing decisions, and (5) brand image was unable to mediate the relationship between lifestyle and purchasing decisions. It is recommended that future research review the indicators that will be used, expand the variables, especially using brand image as a moderator variable

Reduction of diphenylacetylene using Al powder in the presence of noble metal catalysts in water

Diphenylacetylenes can be reduced to the corresponding diphenylethanes (2) in water in excellent yield using Al powder and Pd/C at 60 °C for 3 h in a sealed tube. In addition, the complete reduction of both aromatic rings required 80 °C for 15 h with Al powder in the presence of Pt/C. However, the nature of hydrogenated product formed was found to be strongly influenced by the reaction temperature, time, volume of water and the amount of catalyst being employed

MEBoost: Mixing Estimators with Boosting for Imbalanced Data Classification

Class imbalance problem has been a challenging research problem in the fields of machine learning and data mining as most real life datasets are imbalanced. Several existing machine learning algorithms try to maximize the accuracy classification by correctly identifying majority class samples while ignoring the minority class. However, the concept of the minority class instances usually represents a higher interest than the majority class. Recently, several cost sensitive methods, ensemble models and sampling techniques have been used in literature in order to classify imbalance datasets. In this paper, we propose MEBoost, a new boosting algorithm for imbalanced datasets. MEBoost mixes two different weak learners with boosting to improve the performance on imbalanced datasets. MEBoost is an alternative to the existing techniques such as SMOTEBoost, RUSBoost, Adaboost, etc. The performance of MEBoost has been evaluated on 12 benchmark imbalanced datasets with state of the art ensemble methods like SMOTEBoost, RUSBoost, Easy Ensemble, EUSBoost, DataBoost. Experimental results show significant improvement over the other methods and it can be concluded that MEBoost is an effective and promising algorithm to deal with imbalance datasets. The python version of the code is available here: https://github.com/farshidrayhanuiu/Comment: SKIMA-201