The Influence Of Advertising And Sales Promotion On Purchasing Decisions At Gultik Stores In Balikpapan City

Individual Gultik Shop in Balikpapan City. This type of food is very popular among young people in Jakarta, and this food needs to be further developed and served among young people in the city of Balikpapan. How to introduce Gultik Rakyat is also simple. Gultik Rakyat is a food made from hamburger curry which is then made by boiling until cooked, then the meat is cut into small pieces then the meat is blended with gravy that is suitable for serving by buyers. The testing technique used is a quantitative method with important information taken using polls, the number of residents who are respondents are buyers who have bought groceries at Toko Gultik Rakyat. In the results of various straight relapse investigations, the direction of a positive relationship is seen from the value of a positive relationship coefficient, then the large value of the driving variable is SIG. 0.002 < 0.05 and tcount of 4.008 > ttable of 1.661. Promote variables to specific GIs. 0.004 < 0.05 and tcount of 3.884 > ttable of 1.661. In the F esteem test, it was found that Fcalculate esteem was 32.190 with an importance value of 0.000 and critical F esteem < 0.05. As a result, H0 is rejected and Ha is recognized. That is, the independent factors of publication (X1) and transaction progress (X2) act simultaneously or together on the dependent variable on the purchase option (Y). Meanwhile, judging from the results of the connection test, it was found that the relationship coefficient (R Square) is 0.425, and this means that the relationship between promotion and promotion factors on the purchase choice variable is strong

MOBILE MARKETPLACE AS A MEDIUM FOR SELLING MICRO SMALL MEDIUM ENTERPRISE PRODUCTS

The development of technology has not only changed the way people communicate, but also their trading methods. Where many e-commerce sites have begun to appear which are useful for becoming a place for buying and selling goods online that can be used by entrepreneurs. This opportunity was not missed by the SMEs, where this marketplace can be utilized by the creative industries. The reason is that the obstacle always faced is marketing. Now with e-commerce like a fresh breeze for them because by using the marketplace their market will likely be wider and promotions are much cheaper . E-commerce or marketplace for SMEs is actually the same as a mall or shopping place which distinguishes it online. Like a shopping center, selling on e-commerce services also requires promotion in cyberspace. Seeing how much activity is spent using the marketplace as meeting daily needs, this is what makes this marketplace hunted. Not only by users but also entrepreneurs . Enthusiastic community increased because it was supported by adequate infrastructure and easy access. The Investment Coordinating Board (BKPM) revealed the value of investment in the digital market sector in 2017 reached USD 5 billion. This makes the marketplace the most sought after economic sector (Outletz.ID, 2018)

Similarity measure fuzzy soft set for phishing detection

Phishing is a serious web security problem, and the internet fraud technique involves mirroring genuine websites to trick online users into stealing their sensitive information and taking out their personal information, such as bank account information, usernames, credit card, and passwords. Early detection can prevent phishing behavior makes quick protection of personal information. Classification methods can be used to predict this phishing behavior. This paper presents an intelligent classification model for detecting Phishing by redefining a fuzzy soft set (FSS) theory for better computational performance. There are four types of similarity measures: (1) Comparison table, (2) Matching function, (3) Similarity measure, and (4) Distance measure. The experiment showed that the Similarity measure has better performance than the others in accuracy and recall, reached 95.45 % and 99.77 %, respectively. It concludes that FSS similarity measured is more precise than others, and FSS could be a promising approach to avoid phishing activities. This novel method can be implemented in social media software to warn the users as an early warning system. This model can be used for personal or commercial purposes on social media applications to protect sensitive data

GEOKEMIJA POTENCIJALNIH MATIČNIH STIJENA I IZDANAKA PRIRODNOGA PLINA U ARHIPELAGU MANGOLE-TALIABU, SJEVERNI MALUKU, INDONEZIJA

The Mangole-Taliabu Archipelago has great potential for natural gas exploration due to its many active natural gas seepages. The limited natural gas exploration activities initiated during the last three decades led to a lack of publications on source rock and natural gas geochemistry. Previous research has postulated that the potential source rocks in this area and its surroundings are the Buya and Salodik formations, and known active natural gas seepages are hypothesised to originate from humic organic matter (type-III kerogen). The research aims to review and re-discuss the geochemical characteristics of potential source rock, the origins and genetics of natural gas seepages, and the correlation between natural gas seepage and source rocks by integrating the existing data with the newly collected data. This research revealed that the potential source rock is the Bobong Formation, aside from the previously confirmed Buya Formation, while the Salodik Formation is not a potential source rock as was suggested in previous publications. The most significant research finding is the type of natural gas seepage which found not only coal-derived gas but also oil-type gas. The calculated Ro of the coal-derived gas source rock is 0.80% – 1.00% and that of oil-type gas source rock ranges between 0.50% – 1.31%. For gas–source rock correlation, the Bobong Formation appears to be the most likely source for RAG/88/012 and RAG/88/014 gas samples, while the Buya Formation is the source for Binono Seep, RA/21/33, RA/21/34, and RA/21/35 gas samples. The new research findings are hoped to have significant implications for increasing the understanding of the petroleum system and encouraging further exploration activities.Arhipelag Mangole-Taliabu ima velik potencijal za istraživanje prirodnoga plina zbog brojnih aktivnih izdanaka prirodnoga plina. Ograničenost istraživačkih aktivnosti započetih tijekom posljednjih triju desetljeća dovele su do nedostatka publikacija o geokemijskim značajkama matičnih stijena i prirodnoga plina. Prethodna istraživanja pretpostavila su da su potencijalne matične stijene u istraživanome području i njegovoj okolici vezane uz formacije Buya i Salodik, a pretpostavlja se i da poznati aktivni izdanci prirodnoga plina potječu od humusne organske tvari (kerogen tipa III). U okviru ovoga istraživanja cilj je bio dati pregled i korištenjem postojećih i novoprikupljenih podataka ponovo raspraviti o geokemijskim karakteristikama potencijalnih matičnih stijena, podrijetlu i genetici prirodnoga plina te korelaciji između prirodnoga plina koji se pojavljuje na izdancima matičnih stijena. Ovo istraživanje otkrilo je da, osim prethodno potvrđene formacije Buya, formacija Bobong predstavlja formaciju s potencijalnim matičnim stijenama, dok u formaciji Salodik nisu zapažene potencijalne matične stijene, na što su upućivali rezultati prijašnjih istraživanja. Najvažniji rezultat istraživanja vezan je uz definiranje tipa prirodnoga plina na izdancima u kojemu nije pronađen samo plin dobiven iz ugljena kao matične stijene, već i plin iz nafte. Izračunani Ro za ugljenu matičnu stijenu kreće se između 0,80 % i 1,00 %, dok za naftno-matičnu stijenu varira između 0,50 % i 1,31 %. Korelacija između uzoraka prirodnoga plina s izdanaka i matične stijene upućuje na to da je formacija Bobong vjerojatno izvor za uzorke plina RAG/88/012 i RAG/88/014, dok je formacija Buya izvor za uzorke plina Binono Seep, RA/21/33, RA/21/34 i RA/21/35. Novi rezultati ovih istraživanja trebali bi imati znatan utjecaj na povećanje razumijevanja naftnoga sustava i poticanje daljnjih istraživačkih aktivnosti

GEOKEMIJA POTENCIJALNIH MATIČNIH STIJENA I IZDANAKA PRIRODNOGA PLINA U ARHIPELAGU MANGOLE-TALIABU, SJEVERNI MALUKU, INDONEZIJA

The Mangole-Taliabu Archipelago has great potential for natural gas exploration due to its many active natural gas seepages. The limited natural gas exploration activities initiated during the last three decades led to a lack of publications on source rock and natural gas geochemistry. Previous research has postulated that the potential source rocks in this area and its surroundings are the Buya and Salodik formations, and known active natural gas seepages are hypothesised to originate from humic organic matter (type-III kerogen). The research aims to review and re-discuss the geochemical characteristics of potential source rock, the origins and genetics of natural gas seepages, and the correlation between natural gas seepage and source rocks by integrating the existing data with the newly collected data. This research revealed that the potential source rock is the Bobong Formation, aside from the previously confirmed Buya Formation, while the Salodik Formation is not a potential source rock as was suggested in previous publications. The most significant research finding is the type of natural gas seepage which found not only coal-derived gas but also oil-type gas. The calculated Ro of the coal-derived gas source rock is 0.80% – 1.00% and that of oil-type gas source rock ranges between 0.50% – 1.31%. For gas–source rock correlation, the Bobong Formation appears to be the most likely source for RAG/88/012 and RAG/88/014 gas samples, while the Buya Formation is the source for Binono Seep, RA/21/33, RA/21/34, and RA/21/35 gas samples. The new research findings are hoped to have significant implications for increasing the understanding of the petroleum system and encouraging further exploration activities.Arhipelag Mangole-Taliabu ima velik potencijal za istraživanje prirodnoga plina zbog brojnih aktivnih izdanaka prirodnoga plina. Ograničenost istraživačkih aktivnosti započetih tijekom posljednjih triju desetljeća dovele su do nedostatka publikacija o geokemijskim značajkama matičnih stijena i prirodnoga plina. Prethodna istraživanja pretpostavila su da su potencijalne matične stijene u istraživanome području i njegovoj okolici vezane uz formacije Buya i Salodik, a pretpostavlja se i da poznati aktivni izdanci prirodnoga plina potječu od humusne organske tvari (kerogen tipa III). U okviru ovoga istraživanja cilj je bio dati pregled i korištenjem postojećih i novoprikupljenih podataka ponovo raspraviti o geokemijskim karakteristikama potencijalnih matičnih stijena, podrijetlu i genetici prirodnoga plina te korelaciji između prirodnoga plina koji se pojavljuje na izdancima matičnih stijena. Ovo istraživanje otkrilo je da, osim prethodno potvrđene formacije Buya, formacija Bobong predstavlja formaciju s potencijalnim matičnim stijenama, dok u formaciji Salodik nisu zapažene potencijalne matične stijene, na što su upućivali rezultati prijašnjih istraživanja. Najvažniji rezultat istraživanja vezan je uz definiranje tipa prirodnoga plina na izdancima u kojemu nije pronađen samo plin dobiven iz ugljena kao matične stijene, već i plin iz nafte. Izračunani Ro za ugljenu matičnu stijenu kreće se između 0,80 % i 1,00 %, dok za naftno-matičnu stijenu varira između 0,50 % i 1,31 %. Korelacija između uzoraka prirodnoga plina s izdanaka i matične stijene upućuje na to da je formacija Bobong vjerojatno izvor za uzorke plina RAG/88/012 i RAG/88/014, dok je formacija Buya izvor za uzorke plina Binono Seep, RA/21/33, RA/21/34 i RA/21/35. Novi rezultati ovih istraživanja trebali bi imati znatan utjecaj na povećanje razumijevanja naftnoga sustava i poticanje daljnjih istraživačkih aktivnosti

Generalized Normalized Euclidean Distance Based Fuzzy Soft Set Similarity for Data Classification

Classification is one of the data mining processes used to predict predetermined target classes with data learning accurately. This study discusses data classification using a fuzzy soft set method to predict target classes accurately. This study aims to form a data classification algorithm using the fuzzy soft set method. In this study, the fuzzy soft set was calculated based on the normalized Hamming distance. Each parameter in this method is mapped to a power set from a subset of the fuzzy set using a fuzzy approximation function. In the classification step, a generalized normalized Euclidean distance is used to determine the similarity between two sets of fuzzy soft sets. The experiments used the University of California (UCI) Machine Learning dataset to assess the accuracy of the proposed data classification method. The dataset samples were divided into training (75% of samples) and test (25% of samples) sets. Experiments were performed in MATLAB R2010a software. The experiments showed that: (1) The fastest sequence is matching function, distance measure, similarity, normalized Euclidean distance, (2) the proposed approach can improve accuracy and recall by up to 10.3436% and 6.9723%, respectively, compared with baseline techniques. Hence, the fuzzy soft set method is appropriate for classifying data

Pengaruh Marketing Mix Dan Self Service Technology Terhadap Loyalitas Nasabah Tabungan Bank Muamalat Kantor Cabang Mamuju

Penelitian ini bertujuan untuk mengetahui pengaruh antara Untuk mengetahui pengaruh marketing mix dan self service technology terhadap Loyalitas nasabah tabungan pada Bank Muamalat Kantor Cabang Mamuju. Penelitian ini menggunakan data primer yang diperoleh dari penyebaran kuesioner. Jumlah responden yang diteliti sebanyak 100 orang nasabah tabungan pada Bank Muamalat Kantor Cabang Mamuju yang dijadikan sampel penelitian dan menggunakan metode analisis regresi linear berganda. Hasil Penelitian menunjukkan bahwa bauran pemasaran Bank Muamalat terbukti mempunyai pengaruh positif dan signifikan terhadap loyalitas nasabah. Pemanfaatan inovasi administrasi mandiri (Self Help Innovation) juga terbukti berdampak pada dedikasi nasabah Bank Muamalat. Loyalitas nasabah cenderung meningkat seiring dengan jumlah permohonan dan kualitas layanan mandiri yang ditawarkan bank dan Sementara itu, peningkatan inovasi blended dan self-administrasi sama-sama mempengaruhi kehandalan nasabah Bank Muamalat. Penggunaan produk atau layanan independen Bank Muamalat oleh nasabah dipengaruhi secara signifikan dan positif oleh variabel bauran pemasaran dan teknologi layanan mandiri, berdasarkan temuan penelitian ini. Kata Kunci : Bauran Pemasaran, Self Service Technology dan Loyalita

Pengaturan Gerak dan Keseimbangan Robot Line Tracer Dua Roda menggunakan PID Controller

Pengaturan gerak dan keseimbangan robot line tracer dua roda sebenarnya merupakan gabungan antara konsep keseimbangan robot beroda dua dan konsep robot pengikut garis. Tujuan utama dari penelitian ini adalah menjaga robot dalam keadaan tegak lurus dan dapat bergerak mengikuti garis pandu dengan tetap mempertahankan keseimbangannya. Dalam penelitian ini digunakan accelerometer sensor yang mempresentasikan sudut elevasi terhadap bumi dan sensor garis menggunakan pasangan LED dan foto dioda. Permasalahan mempertahankan keseimbangan telah dapat diselesaikan dengan menerapkan algoritma pengontrol PID dengan tuning nilai konstanta, dan permasalahan bergerak mengikuti garis telah dapat diselesaikan dengan metode lookup table. Permasalahan yang timbul adalah pada saat penggabungan kedua konsep, berjalan mengikuti garis dengan tetap mempertahankan keseimbangannya belum dapat tercapai dengan sempurna. Robot hanya dapat mengikuti garis sekitar 5 detik. Dari penelitian ini dapat disimpulkan bahwa pengaturan keseimbangan robot roda dua dapat dengan cepat tercapai selama mekanik robotnya stabil. Keseimbangan akan sulit terpenuhi jika bagian atas robot dibebani benda berat

Early human symbolic behavior in the Late Pleistocene of Wallacea

Wallacea, the zone of oceanic islands separating the continental regions of Southeast Asia and Australia, has yielded sparse evidence for the symbolic culture of early modern humans. Here we report evidence for symbolic activity 30,000–22,000 y ago at Leang Bulu Bettue, a cave and rock-shelter site on the Wallacean island of Sulawesi. We describe hitherto undocumented practices of personal ornamentation and portable art, alongside evidence for pigment processing and use in deposits that are the same age as dated rock art in the surrounding karst region. Previously, assemblages of multiple and diverse types of Pleistocene “symbolic” artifacts were entirely unknown from this region. The Leang Bulu Bettue assemblage provides insight into the complexity and diversification of modern human culture during a key period in the global dispersal of our species. It also shows that early inhabitants of Sulawesi fashioned ornaments from body parts of endemic animals, suggesting modern humans integrated exotic faunas and other novel resources into their symbolic world as they colonized the biogeographically unique regions southeast of continental EurasiaS. For facilitating this research, we thank Pusat Penelitian Arkeologi Nasional (ARKENAS) director I.M. Geria and the former directors of Makassar’s Balai Pelestarian Cagar Budaya and Balai Arkeologi, Fig. 4. Evidence for pigment use at LBB. (A) Used ochre nodule (layer 4a). On the accompanying illustration, striations from scraping are depicted in dark gray. (B) Use-worn ochre piece (layer 4a); light gray, ground area; dark gray, scraped area; midgray, scraped area partially worn away by abrasion. (C) Ochre nodule with flake scars at the proximal extremity suggesting it was detached from a larger nodule (layer 4b)—a central (dorsal) facet reaches 14.8 mm from the distal edge and, along with a single facet located on both the left and right sides of this central one, displays evidence for rubbing against a soft surface. (D) Use-worn ochre piece (layer 4a). (E–G) Chert artifacts with red ochre residues from layer 4a. (H) Chert flake with ochre residues (layer 4f). (I) Chert flake with ochre residues (layer 4f). (J) Possible pigment blow-pipe made on a bear cuscus long bone (layer 4b). [Scale bar, (A–J) 10 mm and ( H1–3, I1 and I2, and J1–4) 1 mm.] Brumm et al. PNAS | April 18, 2017 | vol. 114 | no. 16 | 4109 ANTHROPOLOGY M. Said and G.M. Sudarmika, respectively. Fieldworkers included D. Susanti, R. Salempang, H. Arsyad, Muhtar, Sungkar, R. Ali, L. Lantik, Asri, H. Lahab, O. Amrullah, Idrus, M. Husain, Busran, and D.P. McGahan. For advice and assistance, we thank T. Sutikna, I. Glover, J. Joordens, W. Roebroeks, C. Little, D. Bulbeck, P. Piper, X. Zhihong, A. Abdul, F. Petchey, U. Pietrzak, L. Kinsley, J. Hellstrom, P. Bajo, S. Wroe, S. Hayes, and B. Jones. The Indonesian fieldwork was authorized by the Ministry of Research and Technology (RISTEK) and ARKENAS