Segmenting Indonesian Online Customer

In marketing, internet has developed into a new distribution channel. Moreover, online transactions are growing hugely in recent years. It has created phenomena of online stores, spreading in Indonesia. Competition among online stores become fierce, and marketers should know how consumer behavior in internet environment.   The purpose of this research is to explore the characteristics of each different online consumer and the online store attributes that consumer chose as the important factors in the online store. Based on 203 participants, our findings indicate five segments of the online consumer. Those are online shopping lovers (a group that addicted to buy through the internet), online window shoppers (a group that like to know all the detail information, before they choose to buy), negative judgmental online users (a group who can use internet but do not like online shopping), on off shoppers (a group or segment of people who trust the online store, but prefer to buy directly through offline store)  and  traditional  shoppers  (a  group  of  people  who  don’t  like  online  shopping).  In addition, there is also similarity in those five segments.  Online customers believe that online store attributes, like security and service are important when they want to buy online

PENGGUNAAN INTERNET TERHADAP PENINGKATAN PARTISIPASI POLITIK DAN KEHIDUPAN DEMOKRASI

Internet is a medium that become increasingly in demand by society from different circle. With the Internet as new media brings some changes on how people can voice their aspirations. The purpose of this article is to look at the advantages of new media in enhancing political participation and democracy compared with traditional media. With the new media, we have a great hope in democracy in Indonesia as long as government and citizens use it wisely. Keywords: new media, democracy, political participatio

Cyberbullying Involvement: Impacts of Violence Exposure in The Media, Family, Society, and School

Cyberbullying is a severe problem which may occur in adolescents during online communication. They may become a perpetrator or victim. This research investigates the violence exposure in several contexts, such as media, family, society, and school, and its relationship to the students’ involvement, whether they are the cyberbullying perpetrator or victim. A survey of senior high school students (N total = 201) was conducted. The study found that violence exposure, especially in the media and schools, significantly segregated the students’ cyberbullying involvement status. Youngsters, who are exposed to the violence in the media and schools, tend to be the cyberbullying perpetrator-victim. Additional analysis of the participants’ genders showed a significant difference, where female was more likely to be the cyberbullying victim and male was inclined to be the perpetrator. Finally, the implications for practice and suggestions for future research are briefly addressed

Perilaku Penyelamatan Muka Pada Sosial Media

Penyelamatan muka merupakan hal yang sering terjadi dalam setiap interaksi manusia. Hal ini disebabkan karena muka adalah hal yang penting dan berharga yang dimiliki seseorang. Pada saat ini, masih sangat jarang studi yang  membahas tindakan dan perilaku penyelamatan muka terutama pada interaksi  yang dimediasi oleh sosial media.  Melalui tulisan ini, penulis  ingin membahas mengenai bagaimana tindakan pengancaman muka dan penyelamatan muka di sosial media yang penting dalam konteks kekinian. Hasilnya adalah bahwa meskipun interaksi dimediasi oleh komputer atau internet, kita tetap harus memegang aturan sopan santun dalam sosial media layaknya interaksi secara tatap muka

PENGGUNAAN INTERNET TERHADAP PENINGKATAN PARTISIPASI POLITIK DAN KEHIDUPAN DEMOKRASI

Internet is a medium that become increasingly in demand by society from different circle. With the Internet as new media brings some changes on how people can voice their aspirations. The purpose of this article is to look at the advantages of new media in enhancing political participation and democracy compared with traditional media. With the new media, we have a great hope in democracy in Indonesia as long as government and citizens use it wisely. Keywords: new media, democracy, political participatio