Evaluating Socioeconomic Influences on Pinterest Consumer Behavior

Given the increasing popularity of social media channels for influential consumption mechanisms, this research aims to evaluate socioeconomic factors with Pinterest behaviors, underpinned by consumer behavior characteristics. Strategic recommendations are also proposed for marketing managers to optimize their usage of Pinterest. An online questionnaire was completed by a sample of 50 Pinterest users, while 4 face-to-face interviews were conducted with the aim of providing a framework for enhanced use of Pinterest. Findings indicated that virtual exploration is seen as a key Pinterest motivator, supported by the top pinboard rankings of Food, DIY, and Home. Secondly, occupation and family status were the two most significant socioeconomic factors that influences behavioral uses of Pinterest. A concentrated population between ages 25–34, representing higher income households and occupations consisting of Teachers and Business Professionals, exemplified the highest usage and self-efficacy of Pinterest. Low frequency of actual consumption through Pinterest, resulting in high visual consumption, curation of pins, and pinning behaviors were apparent throughout all socioeconomic factors, however the minimal actual consumption can be improved upon, as ease-of-use features are enhanced to embedded e-commerce and online blogs

The Higher Derivative Expansion of the Effective Action by the String-Inspired Method, Part I

The higher derivative expansion of the one-loop effective action for an external scalar potential is calculated to order O(T**7), using the string-inspired Bern-Kosower method in the first quantized path integral formulation. Comparisons are made with standard heat kernel calculations and with the corresponding Feynman diagrammatic calculation in order to show the efficiency of the present method.Comment: 13 pages, Plain TEX, 1 figure may be obtained from the authors, HD-THEP-93-4

Reference materials for phase equilibrium studies. 1. Liquid–liquid equilibria (IUPAC Technical Report)

This article is the first of three projected IUPAC Technical Reports resulting from IUPAC Project 2011-037-2-100 (Reference Materials for Phase Equilibrium Studies). The goal of this project is to select reference systems with critically evaluated property values for the validation of instruments and techniques used in phase equilibrium studies of mixtures. This report proposes seven systems for liquid–liquid equilibrium studies, covering the four most common categories of binary mixtures: aqueous systems of moderate solubility, non-aqueous systems, systems with low solubility, and systems with ionic liquids. For each system, the available literature sources, accepted data, smoothing equations, and estimated uncertainties are given

A nonlocal, covariant generalisation of the NJL model

We solve a nonlocal generalisation of the NJL model in the Hartree approximation. This model has a separable interaction, as suggested by instanton models of the QCD vacuum. The choice of form factor in this interaction is motivated by the confining nature of the vacuum. A conserved axial current is constructed in the chiral limit of the model and the pion properties are shown to satisfy the Gell-Mann--Oakes--Renner relation. For reasonable values of the parameters the model exhibits quark confinement.Comment: 13 pages (RevTeX), MC/TH 94/1

Field Measurements of Terrestrial and Martian Dust Devils

Surface-based measurements of terrestrial and martian dust devils/convective vortices provided from mobile and stationary platforms are discussed. Imaging of terrestrial dust devils has quantified their rotational and vertical wind speeds, translation speeds, dimensions, dust load, and frequency of occurrence. Imaging of martian dust devils has provided translation speeds and constraints on dimensions, but only limited constraints on vertical motion within a vortex. The longer mission durations on Mars afforded by long operating robotic landers and rovers have provided statistical quantification of vortex occurrence (time-of-sol, and recently seasonal) that has until recently not been a primary outcome of more temporally limited terrestrial dust devil measurement campaigns. Terrestrial measurement campaigns have included a more extensive range of measured vortex parameters (pressure, wind, morphology, etc.) than have martian opportunities, with electric field and direct measure of dust abundance not yet obtained on Mars. No martian robotic mission has yet provided contemporaneous high frequency wind and pressure measurements. Comparison of measured terrestrial and martian dust devil characteristics suggests that martian dust devils are larger and possess faster maximum rotational wind speeds, that the absolute magnitude of the pressure deficit within a terrestrial dust devil is an order of magnitude greater than a martian dust devil, and that the time-of-day variation in vortex frequency is similar. Recent terrestrial investigations have demonstrated the presence of diagnostic dust devil signals within seismic and infrasound measurements; an upcoming Mars robotic mission will obtain similar measurement types

1/N_c- expansion of the quark condensate at finite temperature

Previously the quark and meson properties in a many quark system at finite temperature have been studied within effective QCD approaches in the Hartree approximation. In the present paper we consider the influence of the mesonic correlations on the quark self-energy and on the quark propagator within a systematic $1/N_c$- expansion. Using a general separable ansatz for the nonlocal interaction, we derive a selfconsistent equation for the $1/N_c$ correction to the quark propagator. For a separable model with cut-off formfactor, we obtain a decrease of the condensate of the order of 20\% at zero temperature. A lowering the critical temperature for the onset of the chiral restoration transition due to the inclusion of mesonic correlations is obtained what seems to be closer to the results from lattice calculations.Comment: 19 pages, REVTeX, 5 figure

A Planck-scale axion and SU(2) Yang-Mills dynamics: Present acceleration and the fate of the photon

From the time of CMB decoupling onwards we investigate cosmological evolution subject to a strongly interacting SU(2) gauge theory of Yang-Mills scale $\Lambda\sim 10^{-4}$ eV (masquerading as the $U(1)_{Y}$ factor of the SM at present). The viability of this postulate is discussed in view of cosmological and (astro)particle physics bounds. The gauge theory is coupled to a spatially homogeneous and ultra-light (Planck-scale) axion field. As first pointed out by Frieman et al., such an axion is a viable candidate for quintessence, i.e. dynamical dark energy, being associated with today's cosmological acceleration. A prediction of an upper limit $\Delta t_{m_\gamma=0}$ for the duration of the epoch stretching from the present to the point where the photon starts to be Meissner massive is obtained: $\Delta t_{m_\gamma=0}\sim 2.2$ billion years.Comment: v3: consequences of an error in evolution equation for coupling rectified, only a minimal change in physics results, two refs. adde

First-principles Calculation of the Formation Energy in MgO-CaO Solid Solutions

The electronic structure and total energy were calculated for ordered and disordered MgO-CaO solid solutions within the multiple scattering theory in real space and the local density approximation. Based on the dependence of the total energy on the unit cell volume the equilibrium lattice parameter and formation energy were determined for different solution compositions. The formation energy of the solid solutions is found to be positive that is in agreement with the experimental phase diagram, which shows a miscibility gap.Comment: 11 pages, 3 figure

Electromagnetic waves in an axion-active relativistic plasma non-minimally coupled to gravity

We consider cosmological applications of a new self-consistent system of equations, accounting for a nonminimal coupling of the gravitational, electromagnetic and pseudoscalar (axion) fields in a relativistic plasma. We focus on dispersion relations for electromagnetic perturbations in an initially isotropic ultrarelativistic plasma coupled to the gravitational and axion fields in the framework of isotropic homogeneous cosmological model of the de Sitter type. We classify the longitudinal and transversal electromagnetic modes in an axionically active plasma and distinguish between waves (damping, instable or running), and nonharmonic perturbations (damping or instable). We show that for the special choice of the guiding model parameters the transversal electromagnetic waves in the axionically active plasma, nonminimally coupled to gravity, can propagate with the phase velocity less than speed of light in vacuum, thus displaying a possibility for a new type of resonant particle-wave interactions.Comment: 19 pages, 9 figures, published versio

Guiding center picture of magnetoresistance oscillations in rectangular superlattices

We calculate the magneto-resistivities of a two-dimensional electron gas subjected to a lateral superlattice (LSL) of rectangular symmetry within the guiding-center picture, which approximates the classical electron motion as a rapid cyclotron motion around a slowly drifting guiding center. We explicitly evaluate the velocity auto-correlation function along the trajectories of the guiding centers, which are equipotentials of a magnetic-field dependent effective LSL potential. The existence of closed equipotentials may lead to a suppression of the commensurability oscillations, if the mean free path and the LSL modulation potential are large enough. We present numerical and analytical results for this suppression, which allow, in contrast to previous quantum arguments, a classical explanation of similar suppression effects observed experimentally on square-symmetric LSL. Furthermore, for rectangular LSLs of lower symmetry they lead us to predict a strongly anisotropic resistance tensor, with high- and low-resistance directions which can be interchanged by tuning the externally applied magnetic field.Comment: 12 pages, 9 figure