Marketing in SMEs: a '4Ps' self-branding model

Purpose – The purpose of this paper is to explore the extent to which traditional marketing theory and practice can be applied in small- and medium-sized enterprises (SMEs) and consider how owner-managers perceive their own role in marketing within a small business setting. Design/methodology/approach – A qualitative exploratory approach using semi-structured in-depth interviews amongst owner-managers of SMEs in the UK. Findings – SME marketing is effective in that it embraces some relevant concepts of traditional marketing, tailors activities to match its customers and adds its own unique attribute of self-branding as bestowed by the SME owner-manager. Research limitations/implications – The study was limited to the UK and to a small sample of SMEs and as such the findings are not necessarily generalisable. Originality/value – A “4Ps” model for SME self-branding is proposed, which encompasses the attributes of personal branding, (co)production, perseverance and practice

Point-Coupling Models from Mesonic Hypermassive Limit and Mean-Field Approaches

In this work we show how nonlinear point-coupling models, described by a Lagrangian density that presents only terms up to fourth order in the fermion condensate $(\bar{\psi}\psi)$, are derived from a modified meson-exchange nonlinear Walecka model. The derivation can be done through two distinct methods, namely, the hypermassive meson limit within a functional integral approach, and the mean-field approximation in which equations of state at zero temperature of the nonlinear point-coupling models are directly obtained.Comment: 18 pages. Accepted for publication in Braz. J. Phy

A new species of \u3cem\u3eTityus\u3c/em\u3e C. L. Koch, 1836 (subgenus \u3cem\u3eBrazilotityus\u3c/em\u3e Lourenço, 2006) from the Dominican amber (Scorpiones: Buthidae)

Tityus (Brazilotiyus) hartkorni sp. n., a new species of fossil scorpion belonging to the genus Tityus C. L. Koch and to the subgenus Brazilotityus Lourenço, is described from a specimen in amber from the Dominican Republic. The new species is clearly associated with the extant fauna of the Neotropical region. This discovery attests to a considerable degree of diversity in the Dominican amber-producing forests

Complements to the morphology of \u3cem\u3eTroglokhammouanus steineri\u3c/em\u3e Lourenço, 2007 (Scorpiones: Pseudochactidae) based on scanning electron microscopy

A detailed morphological description, based on scanning electron microscopy, is proposed for the recently described pseudochactid scorpion, Troglokhammouanus steineri Lourenço, 2007. As already indicated in the original description, the male (juvenile) paratype has been prepared for SEM studies, but the results are only presented in this publication

The geographic pattern of distribution of the genus \u3cem\u3eRhopalurus\u3c/em\u3e Thorell, 1876 in the Guayana-Amazon region (Scorpiones: Buthidae)

A new discussion is proposed on the geographic patterns of distribution presented by the species of the genus Rhopalurus Thorell, inhabiting the savannah formations of the northern South America. Two lineages of Rhopalurus species are defined for this region, each one containing forms with very weak morphological differences, a consequence of only a minor process of differentiation. The observed pattern of distribution and differentiation is suggested to be directly associated with more or less recent palaeoclimatic vicissitudes, which took place in tropical South America during Pleistocene. Two new subspecies are also described, representing new records of Rhopalurus for Brazil and French Guiana

O gênero Rhopalurus Thorell, 1876 (Scorpiones: Buthidae) no nordeste do Brasil; um possível caso de uma espécie vicariante

O gênero Rhopalurus Thorell, 1876  (Scorpiones: Buthidae) no nordeste do Brasil;  um possível caso de uma espécie vicarianteO gênero Rhopalurus Thorell, 1876  (Scorpiones: Buthidae) no nordeste do Brasil;  um possível caso de uma espécie vicariante</htm

A new species of Compsobuthus Vachon, 1949 from Mali (Scorpiones, Buthidae)

A new species of Compsobuthus Vachon, 1949 from Mali (Scorpiones, Buthidae)  Uma nova espécie de Compsobuthus Vachon, 1949 do Mali (Scorpiones, Buthidae)

Description of a new species of Opisthacanthus Peters (Scorpiones: Hormuridae) from Suriname/Brazil border with some biogeographic considerations

Description of  a new species  of Opisthacanthus Peters    (Scorpiones:    Hormuridae)    from    Suriname/Brazil border    with  some  biogeographic   considerations </htm

Uma nova espécie de Chaerilobuthus Lourenço & Beigel, 2011 do ambar Crétacico de Myanmar (Scorpiones: Chaerilobuthidae)

A new species of ChaerilobuthusLourenço & Beigel, 2011 from Cretaceous Burmeseamber (Scorpiones: Chaerilobuthidae