Intercomprensión románica

El present llibre col·lectiu circumscriu l'estudi de la intercomprensió a l'àmbit de les llengües romàniques i aporta noves reflexions d'especialistes de diferents àmbits —el de la traducció, el de la lingüística, el de l'ensenyament de llengües i les polítiques lingüístiques— sobre el fenomen de la intercomprensió entre llengües d'una mateixa família lingüística: la neollatina. Més que una fotografia completa i holística sobre la intercomprensió romànica, aquesta obra aborda interessants aspectes lingüístics, culturals i didàctics relacionats amb la intercomprensió d'algunes llengües romàniques, contribuint així a la reflexió científica i humanística al voltant del concepte d'intercomprensió entre llengües que procedeixen d'un mateix tronc comú.This collective volume, devoted to the study of the intercomprehension of Romance languages, presents new and original perspectives from specialists from different fields (translation studies, linguistics, language teaching and linguistic policies) on the phenomenon of intercomprehension between languages of the same linguistic family. More than a holistic picture of the intercomprehension between Romance languages, this study discusses an array of interesting linguistic, cultural and didactic aspects related to the intercomprehension of some Romance languages, hence contributing to the scientific and humanistic research on the concept of intercomprehension between languages that share a common background.Publicació amb les ajudes de la Generalitat Valenciana, Conselleria d'Educació, Investigació, Cultura i Esport, AORG/2016/027, del programa postdoctoral Juan de la Cierva - Formación (FJCI-2015-24202) i del projecte d'investigació FFI2016-76245-C3-3-P finançats aquests dos darrers per MINECO i FEDER

Introduction

Word-formation is the branch of linguistics that studies the nature and circumstances surrounding the coining of new complex lexemes. This field of research has been a source of fascination to scholars for centuries – descriptions regarding the mechanisms of lexical innovation of Classical Sanskrit existed already in the 4th century BCE. A number of controversial issues have traditionally underlain the discipline and, despite the efforts directed at solving them, many remain a matter of debate to the present day. As happened in other areas of linguistics, the 20th century witnessed a revolution in word-formation, thanks to Saussure’s writings and to monographs like Chomsky (1957), Dokulil (1962) and Marchand (1969). If one had to name a distinctive attribute of modern word-formation, it would probably be the non-predominance of a single linguistic theory.This volume was conceived as a reflection of the current trends in word-formation, and has therefore tried to embrace a variety of theoretical frameworks, viewpoints and languages.

La incidencia del contexto en los discursos

Este volumen recoge diversos trabajos que abordan el estudio de la influencia del contexto en los discursos desde diversas perspectivas (sociolingüística, biolingüística, lingüística clínica, etc.) y en diferentes ámbitos comunicativos (conversación afásica, comunicación publicitaria, comunicación virtual, etc.)This book includes several works where the incidence of context into discourse is analyzed from diferent points of view (sociolinguistics, biolinguistics, clinical linguistics, …) and in diferents communicative frames (aphasic conversation, advertising communication, cybernetic communication, …

Special issue on theoretical and empirical advances in word-formation: Quaderns de Filologia – Estudis Lingüístics

International audienc

Special issue on theoretical and empirical advances in word-formation: Quaderns de Filologia – Estudis Lingüístics

International audienc

Notas sobre el uso de la retórica en la publicidad televisiva

We intend to reflect on the use of Rhetoric in t.v. advertising starting from the survey of several spots given off by T.V.E. Therefore, we fix the structural organization of advertisements. Afterwards we study the rhetoric of spot in the sound and in the picture and, mainly, ¡n the conjunction of both bands; in this sense spots are normally based on a rhetorical figure that involves both bands. Our observations set up an essentially metaphoric basis to the construction of publicity message. We infer that advertising works with connotative signs, where the assembly of picture and sound tracks becomes the significant of metaphoric meaning that is insinuated

Notes on the use of rhetoric in t.v. advertising

We intend to reflect on the use of Rhetoric in t.v. advertising starting from the survey of several spots given off by T.V.E. Therefore, we fix the structural organization of advertisements. Afterwards we study the rhetoric of spot in the sound and in the picture and, mainly, ¡n the conjunction of both bands; in this sense spots are normally based on a rhetorical figure that involves both bands. Our observations set up an essentially metaphoric basis to the construction of publicity message. We infer that advertising works with connotative signs, where the assembly of picture and sound tracks becomes the significant of metaphoric meaning that is insinuated