MAKNA SIMBOL EMOTIKON DALAM KOMUNITAS KASKUS

Simbol atau lambang adalah suatu tanda untuk menunjuk sesuatu berdasarkan kesepakatan bersama. Penelitian ini membahas penggunaan simbol yang berupa emotikon untuk menjelaskan hal-hal yang tidak terwakili karena keterbatasan nada, suara, dan ekspresi yang belum terwakili. Penelitian ini menggunakan semiotika Pierce yang menganalisis emotikon yang ada pada komunitas Kaskus. Penelitian ini menunjukkan emotikon Kaskus memiliki makna untuk menekankan ekspresi, mempertegas emosi, bentuk apresiasi positif, reputasi, sindiran, metafora, serta stereotip. Selain itu, emotikon yang terdapat pada komunitas Kaskus sangat bervariatif dan menampilkan semangat anak muda yang diwakili atribut seperti warna mencolok serta gambar kreatif. Kata kunci: emotikon, Kaskus, komunitas, makna, simbol A symbol or an emblem is a sign to point at something based on mutual agreement. This study discusses the use of symbols such as emoticons to explain things that are not represented due to the limitations of tone, voice, and expressions. This study analyzes emoticons used in the Kaskus community by using Pierce's semiotics. This study suggests that Kaskus' emoticons have some meanings to emphasize expressions, reinforce emotions, indicate positive appreciations, reputation, satires, metaphors, and stereotypes. In addition, emoticons used in Kaskus community are highly varied and show the spirit of young people, represented by attributes such as bright colors and creative images. Keywords: emoticon, Kaskus, community, meaning, symbo

Studi Kelayakan Bisnis untuk UKM

Bagaimana kita dapat membuat sebuah business plan yang baik, jika kita belum melakukan studi kelayakan bagi bisnis yang akan dijalankan? Studi kelayakan bisnis sangat diperlukan oleh banyak kalangan, terutama bagi para investor selaku pemrakarasa, bank selaku pemberi kredit dan pemerintah yang memberikan fasilitas sarana hukum dan pihak memiliki kepentingannya masing masing. Buku ini memaparkan hal hal apa saja yang diperlukan ketika kita melakukan studi kelayakan bisnis, terutama bagi usaha kecil menengah (uKM). Beberapa poin penting dari buku ini adalah: • studi kelayakan bisnis • Aspek aspek ada studi kelayakan bisnis • Aspek inernal perusahaan • Aspek persaingan dan lingkungan eksternal • Studi kelayakan usaha kecil • Etika dalam studi kelayakan bisnis • Anisiasi risiko Sebagai bekal tambahan, dalam buku ini uga disertakan contoh bsiness plan, yang tentunya akan sangat berguna untuk melakukan studi kelayakan bagi bisnis anda

Analisis Hubungan Antara Faktor Security in the Handling of Private Data (Shpd) Dan Trust Dengan E-commerce Websiteloyalty (Studi Pada Zalora.co.id Dan Bhinneka.com)

The increasing of netizen number has been making internet be a convince media on product selling. Indonesia has been proved to be a nation with the fastest growth in Asia-Pacific for online transaction. Besides, the amount of transaction value increases rapidly in every year. The purpose of this paper is to analyze the close relationship between Security in the Handling of Private Data (SHPD) and Trust by E-Commerce Website Loyalty. Methodology or research approach is a quantitative descriptive with primary data accumulation by means of online questionnaire. Based on 50 valid responses for Zalora and same number for Bhinneka who had made purchase is collected from survey, the analysis technique of this research is descriptive. In addition to did correlation analysis by t-test in Partial Least Square Path Modelling (PLS-PM) technology was employed to examine the research model and close relationship between all variables. The study of three research hypotheses revealed that the correlation between SHPD and Trust was positive and significant by 73,29%. The correlation between Trust and Loyalty was positive and significant by 52,03%. The correlation between SHPD and Loyalty was significant by 45,85% however the line was opposite. Based on values, it found out the another factor out of models which had a correlation with. Those another factor estimated as satisfaction, consumer emotional commitment, awareness, payment system, enquickness, logistics service, etc

PENGARUH IKLAN GOJEK VERSI ‘SOLV, LOGO BARU GOJEK’ DI INSTAGRAM TERHADAP BRAND IMAGE

Abstrak Pada 22 Juli 2019, PT. Aplikasi Karya Anak Bangsa atau Gojek mempublikasikan iklan ‘Solv, Logo Baru Gojek’ melalui akun Instagram resminya (@gojekindonesia). Iklan ini berisi tentang perubahan logo serta tagline terbaru dari Gojek sekaligus pemaparan fitur-fitur lengkap yang terdapat di dalam aplikasi Gojek. Perubahan logo, tagline, serta penekanan makna melalui iklan ini sangat menarik, mengingat hal tersebut dapat memungkinkan citra dari Gojek sendiri turut berubah. Tujuan penelitian ini untuk menguji seberapa besar pengaruh dari iklan Gojek versi ‘Solv, Logo Baru Gojek’ di Instagram terhadap brand image. Penelitian ini menggunakan metode kuantitatif eksplanatif dan paradigma positivisme. Hasil penelitian ini menunjukkan bahwa pengaruh yang dihasilkan antara antara iklan Gojek versi ‘Solv, Logo Baru Gojek’ di Instagram terhadap brand image adalah 29%. Sedangkan nilai koefisien korelasi (R) atau nilai hubungan yang diperoleh adalah sebesar 0.539. Hal ini berarti hubungan antara variabel iklan ‘Solv, Logo Baru.Kata-kata kunci : Brand Image; gojek; iklan; Instagram; solv.  Abstract On July 22, 2019, PT. The Karya Anak Bangsa or Gojek application publishes the ad 'Solv, Gojek's New Logo' through its official Instagram account (@gojekindonesia). This ad contains changes to the logo and the latest tagline from Gojek as well as an explanation of the complete features contained in the Gojek application. The changes to the logo, tagline, and emphasis on meaning through this advertisement are very interesting, considering that this can allow the image of Gojek itself to change too. The purpose of this study is to test how much influence the Gojek version of the 'Solv, Gojek Baru Logo' advertisement on Instagram has on brand image. This research uses explanative quantitative method and positivism paradigm. The results of this study indicate that the effect of Gojek's version of 'Solv, Gojek's New Logo' advertisement on Instagram on brand image is 29%. While the value of the correlation coefficient (R) or the value of the relationship obtained is 0.539. This means the relationship between the advertising variables 'Solv, New Logo.  Keywords: Brand Image; go-jek; advertisement; Instagram; solve.

FAKTOR BUZZ MARKETING PADA NASI GORENG MAFIA MELALUI MEDIA SOSIAL TWITTER

Saat ini kegiatan promosi melalui buzz marketing mulai berkembang dengan semakin meningkatnya pengguna internet khususnya social media di Indonesia. Buzz marketing merupakan teknik pemasaran dengan menyampaikan informasi kepada orang lain dan orang tersebut meneruskan kepada orang lain secara berantai. Buzz marketing merupakan suatu teknik pemasaran yang menjembatani terjadinya word of mouth marketing. Penelitian ini menggunakan metode yang berfokus pada pendekatan kualitatif yang dipaparkan dengan desain deskriptif. Penelitian ini dimaksudkan untuk menjelaskan buzz marketing Nasi Goreng Mafia melalui twitter. Data yang digunakan dalam penelitian ini berasal dari hasil wawancara langsung. Pembahasan penelitian difokuskan pada masalah yang sudah dirumuskan dan diidentifikasi melalui lima indikator penelitian dalam menciptakan dan mendorong terjadinya buzz marketing antara lain media, diferensiasi, penyebaran informasi, hasil, dan maintenance. Setelah dianalisis , didapat hasil bahwa Nasi Goreng Mafia menggunakan twitter sebagai media promosi meliputi kegiatan tweet dan re-tweet. Diferensiasi produk Nasi Goreng Mafia adalah menggunakan bumbu rempah dan mempunyai level pedas. Account @NasGorMafia tidak mempunyai waktu khusus untuk menyebarkan informasi melalui twitter. Hasil penggunaan buzz marketing cukup sesuai dengan target. Kegiatan maintenance buzz @NasGorMafia adalah menunjuk agency untuk mengelola kegiatan buzzering.Kata kunci: buzz marketing, media, diferensiasi, penyebaran informasi, nasi goreng mafiaToday promotional activities through Buzz Marketing has been developing along the increase of internet users, especially social media, in Indonesia. Buzz Marketing is a marketing technique to convey information to public who will subsequently share it to others, a way that enables the word of mouth marketing. This study used the main methodology that focused on qualitative approach presented in a descriptive method. The purpose of this study is to describe Nasi Goreng Mafia through Buzz Marketing via Twitter. The data in this study were obtained from interviews. The discussion of this study focuses on the issues formulated and identified through 5 research indicators in order to create Buzz Marketing, which are media, differentiation, information dissemination, result and maintenance. Based on the analysis, it was found that Nasi Goreng Mafia uses twitter as a promotional media, including "tweet" and "re-tweet" activities. The differentiation of Nasi Goreng Mafia's products is based on its spices and levels of spiciness. Although the @NasGorMafia account does not have any specific time to tweet the information on twitter, the result showed that buzz marketing has been effective for reaching its target. The buzz maintenance activity of @NasGorMafia is to appoint agents to manage the buzzering activity.Keywords: buzz marketing, media, differentiation, information dissemination, nasi goreng mafia, maintenance

PERILAKU REMAJA DALAM MENGGUNAKAN MEDIA BARU: PEMETAAN HABIT MEDIA BARU REMAJA DAERAH SUB URBAN KOTA BANDUNG (KABUPATEN BANDUNG)

Dunia masa depan adalah dunia para digital natives. Budaya dan gaya hidup masa depan anak-anak Indonesia adalah budaya dan gaya hidup digital natives. Walaupun demikian, sampai saat ini tak ada satupun data komprehensif, dan masif, menyangkut kebiasaan bermedia anak-anak Indonesia. Data TNS yang disebut"•Digital Life"– sendiri, yang selama ini kerap dirujuk oleh para peneliti untuk melakukan kajian terkait dengan komunikasi massa maupun marketing communication di era digital, hanya memperlihatkan data pengakses Internet di berbagai negara secara general. Ketiadaan baseline data secara nasional menyangkut kebiasaan bermedia remaja Indonesia ini menyebabkan sulitnya pemerintah, maupun kelompok kepentingan lainnya dari dalam maupun luar negeri, guna merancang kebijakan, merumuskan regulasi, atau melaksanakan program yang tepat sasaran terkait dengan masa depan remaja Indonesia. Dengan adanya penegasan menyangkut jenis media, aktivitas bermedia, dan sasaran yang hendak dieksplorasi, penelitian ini mencoba memaparkan bagaimana akses media baru yang dilakukan oleh remaja Indonesia, bagaimana penggunaan media baru yang dilakukan oleh remaja Indonesia, dan bagaimana praktik media baru dalam kehidupan remaja sehari-hari di Indonesia. Penelitian ini dilakukan dengan metode survei menggunakan kuesioner yang disebarkan kepada responden di sekolah di Kabupaten Bandung yang dijadikan lokasi penelitian. Jumlah sampel mewakili populasi penduduk kabupaten Bandung untuk kategori usia remaja, dengan teknik pengambilan sampel simple random sampling yang jumlahnya ditentukan melalui rumus Yamane. Kata Kunci: digital natives, digital life, remaja, internet, media. The world in the future is the world of the digital natives. Culture and lifestyle of future Indonesian children are the culture and lifestyle of digital natives. However, to date, there is no single comprehensive and massive data concerning the habits of the children in Indonesia related to media. The TNS data called Digital Life itself, which has been frequently referred to by researchers in conducting studies related to mass communication and marketing communication in the digital age show only data on those accessing the Internet in various countries in general. The absence of a national baseline data concerning the habits of using media among Indonesian teenagers makes it difficult for the government, as well as other interest groups from within and outside the country, to design policies, formulate regulations, or implement targeted programs related to the future of Indonesian teenagers. With assertions regarding the type of media, the activity of media, and the targets to be explored, this study tries to explain new media accesses conducted by Indonesian teenagers, how new media used by Indonesian teenagers, and the new practices of using new media in the everyday life of the teens in Indonesia. This research was conducted using a survey method through the use of questionnaires distributed to respondents in schools in Kabupaten Bandung regency as the study sites. The number of samples is the representative of the population of Kabupaten Bandung Regency for teenage category, with a simple random sampling technique whose number is determined through the Yamane formula. Key Words: digital natives, digital life, teenagers, the internet, medi

ANALISIS HUBUNGAN ANTARA FAKTOR SECURITY IN THE HANDLING OF PRIVATE DATA (SHPD) DAN TRUST DENGAN E-COMMERCE WEBSITELOYALTY (Studi Pada Zalora.co.id dan Bhinneka.com)

Abstract The increasing of netizen number has been making internet be a convince media on product selling. Indonesia has been proved to be a nation with the fastest growth in Asia-Pacific for online transaction. Besides, the amount of transaction value increases rapidly in every year. The purpose of this paper is to analyze the close relationship between Security in the Handling of Private Data (SHPD) and Trust by E-Commerce Website Loyalty. Methodology or research approach is a quantitative descriptive with primary data accumulation by means of online questionnaire. Based on 50 valid responses for Zalora and same number for Bhinneka who had made purchase is collected from survey, the analysis technique of this research is descriptive. In addition to did correlation analysis by t-test in Partial Least Square Path Modelling (PLS-PM) technology was employed to examine the research model and close relationship between all variables. The study of three research hypotheses revealed that the correlation between SHPD and Trust was positive and significant by 73,29%. The correlation between Trust and Loyalty was positive and significant by 52,03%. The correlation between SHPD and Loyalty was significant by 45,85% however the line was opposite. Based on values, it found out the another factor out of models which had a correlation with. Those another factor estimated as satisfaction, consumer emotional commitment, awareness, payment system, enquickness, logistics service, etc

Hijabers on Instagram: Using Visual Social Media to Construct the Ideal Muslim Woman

This article studies uses of Instagram by members of Indonesia’s Hijabers’ Community. It shows how hijabers employ Instagram as a stage for performing middle-classness, but also for dakwah (“the call, invitation or challenge to Islam”), which they consider one of their primary tasks as Muslims. By enfolding the taking and sharing of images of Muslimah bodies on Instagram into this Quranic imperative, the hijabers shape an Islamic-themed bodily esthetic for middle class women, and at the same time present this bodily esthetic as a form of Islamic knowledge. The article extends work on influencer culture on Instagram, which has considered how and whether women exert control over their bodies in post-feminist performances of female entrepreneurship and consumer choice on social media. In it, we argue that examining the “enframement” of hijaberness on Instagram show it to be both a Muslim variant of post-feminist performances on social media, and a female variant of electronically-mediated Muslim preaching. That is, hijabers’ performances of veiled femininity structure and are structured by two distinct fields - a dynamic global digital culture and a changing field of Islamic communication – and point to a “composite habitus,” similar to that identified by Waltorp

ANALISIS HUBUNGAN ANTARA FAKTOR SECURITY IN THE HANDLING OF PRIVATE DATA (SHPD) DAN TRUST DENGAN E-COMMERCE WEBSITELOYALTY (Studi Pada Zalora.co.id dan Bhinneka.com)

Abstract The increasing of netizen number has been making internet be a convince media on product selling. Indonesia has been proved to be a nation with the fastest growth in Asia-Pacific for online transaction. Besides, the amount of transaction value increases rapidly in every year. The purpose of this paper is to analyze the close relationship between Security in the Handling of Private Data (SHPD) and Trust by E-Commerce Website Loyalty. Methodology or research approach is a quantitative descriptive with primary data accumulation by means of online questionnaire. Based on 50 valid responses for Zalora and same number for Bhinneka who had made purchase is collected from survey, the analysis technique of this research is descriptive. In addition to did correlation analysis by t-test in Partial Least Square Path Modelling (PLS-PM) technology was employed to examine the research model and close relationship between all variables. The study of three research hypotheses revealed that the correlation between SHPD and Trust was positive and significant by 73,29%. The correlation between Trust and Loyalty was positive and significant by 52,03%. The correlation between SHPD and Loyalty was significant by 45,85% however the line was opposite. Based on values, it found out the another factor out of models which had a correlation with. Those another factor estimated as satisfaction, consumer emotional commitment, awareness, payment system, enquickness, logistics service, etc

ENHANCING THE SAFETY OF FOREIGN WORKERS THROUGH LANGUAGE DEVELOPMENT AND THE COMPETENT USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES (ICTS)

The focus for this research was how the knowledge of a foreign language and the competence in the use of information and communication technologies (ICTs) contributed to the safety of Indonesians working abroad. The study was questionnaire-based research and semi-structured interviews with Indonesian workers working in the informal sectors, particularly as domestic workers in Singapore, Taiwan, Malaysia and Hongkong. The method led to rich correlational and qualitative data providing an in"depth understanding of how knowledge of a language and competence on information and communication technologies contributed to the safety of Indonesians in these countries. Thus, the results provided here have proved the usefulness of understanding different languages and also the benefit of being competent on the use of cellular phones as one of the examples of information and communication technology. This research provides a basis for suggesting areas where recruiting companies can intervene to ensure safety while working over-seas