The influence of eWOM valence on brand equity dimensions and on purchase intention

The purpose of this study is to explore the relationship between electronic word of mouth (eWOM) valence, consumer-based brand equity (CBBE) dimensions, and purchase intention. An online survey was conducted to collect the data, with a total of 209 valid responses. The study conducts a confirmatory factor analysis (CFA) and Structural Equation Modeling (PLS-SEM). Results provided support for role of eWOM valence in influencing the development of CBBE. Specifically, eWOM valence strongly influences consumer perception of brand quality. Perceived quality and brand preference have strong and positive impact on purchase intention, confirming the importance of brand equity in building purchase intention toward a brand. The study is one of the first to examine the effects of eWOM valence on CBBE dimensions, demonstrating the importance of eWOM valence in the building of brand equity

Study Of Feedstock Injection To Improve Catalyst Homogenization In The Riser Of A Fcc

A three dimensional gas-solid reactive flow model based on the Eulerian-Eulerian approach was used to study the effects of different nozzle designs with internal parts inside the FCC riser. The simulations were solved using Computational Fluid Dynamics (CFD) with CFX version 14.0 as tool. The results showed that the nozzle designs have a significant influence on the gas-solid behavior, resulting in an important role in the hydrodynamics and thermal behavior of the riser. Furthermore, the simulations show it is possible to improve the catalyst-gas distribution with an appropriate nozzle design.33355956620th Brazilian Congress of Chemical Engineering (COBEQ)OCT 19-22, 2014Florianopolis, BRAZI

Social Media Marketing Communication: Effects on Brandy Equity and on Consumer’s Purchase Intention

The objective of this work is to evaluate the effects of firm generated content (FGC) and user generated content (UGC) on brand equity (BE) and on the consumer\u27s purchase intention. To achieve it, the research methodological approach was quantitative, cross-section survey type. Data collection was carried out by an online survey, and 322 valid responses were obtained. The proposed model was analyzed using the Structural Equation Modeling method (PLS-SEM). The results show that both the firm generated content and the user generated content influence brand equity. The content generated by the company, however, has a greater effect and has greater power to explain brand equity than the content generated by the users. On the other hand, the direct effects of FGC and UGC on the intention to buy are not significant when the effect of brand equity is considered. Therefore, this research contributes to the theoretical framework of marketing, specifically in the areas of relationship and digital marketing, by being one of the first to assess the joint effects of the content generated by the brand and by the consumer on brand equity and purchase intention

Campos magnéticos e leucemia linfocítica aguda em crianças: revisão sistemática de estudos caso-controle

Leukemia incidence in children has increased worldwide in recent decades, particularly due to the rise in acute lymphoblastic leukemia. Studies have associated exposure to non-ionizing radiation generated by low frequency magnetic fields with childhood leukemia. The current article reviews the case-control studies published on this subject. Of 152 articles tracked in different databases, ten studies from North America, Asia, and Europe met the defined selection criteria, with patients diagnosed from 1960 to 2004. Methodological limitations were observed in these articles, including difficulties with the procedures for assessing exposure. An association may exist between exposure to low frequency magnetic fields and acute lymphoblastic leukemia in children, but this association is weak, preventing the observation of consistency in the findings. Future studies from a wider range of geographic regions should focus on the analysis of acute lymphoblastic leukemia, which is the subtype with the greatest impact on the increasing overall incidence of childhood leukemia.A incidência de leucemias em crianças tem aumentado nas últimas décadas no mundo, com influência predominante da leucemia linfocítica aguda, principal subtipo em crianças. Estudos têm relacionado a exposição às radiações não-ionizantes geradas pelos campos magnéticos de baixa freqüência com leucemia infantil. Neste artigo foram revisados os estudos caso-controle publicados sobre essa questão. Dos 152 artigos localizados em diferentes bases de dados, dez estudos da América do Norte, Ásia e Europa preencheram os critérios de seleção, comportando pacientes diagnosticados entre 1960 e 2004. Algumas limitações metodológicas foram observadas como dificuldades nos procedimentos de avaliação da exposição. É possível a existência de associação entre exposição a campos magnéticos de baixa freqüência e leucemia linfocítica aguda em crianças, porém, a força desta associação é tênue, impedindo observar consistência entre os resultados. Futuros estudos, com maior diversidade de regiões, deveriam concentrar-se na análise da leucemia linfocítica aguda, pois é o subtipo com maior influência na incidência crescente da leucemia infantil

Análise Sócio-Espacial do Jovem no Espaço Rural de São Miguel do Iguaçu, PR

Anais do IV Encontro de Iniciação Científica da Unila - “UNILA 5 anos: Integração em Ciência, Tecnologia e Cultura na Tríplice Fronteira” - 05 e 06 de novembro de 2015 – Sessão Desenvolvimento Rural e Arquitetura / UrbanismoCompreender a importância da juventude rural, perspectivas e demandas dos jovens em idade escolar, quanto à geração de emprego e renda, planejamento, gestão da unidade produtiva, inovações tecnológicas, migração e qualidade de vida e ambiental uma vez que juntos estes elementos contribuem para o fortalecimento da agricultura familiar e o desenvolvimento rural. Para a execução da pesquisa foram utilizadas diversas ferramentas, dentre elas, revisão bibliográfica, coleta de dados qualitativos que se deram a partir de contatos com Secretarias Municipais e Colégio Estadual do Campo Dom Pedro II no município de São Miguel do Iguaçu, distrito de São Jorge. Agradecemos à Fundação Araucária de Apoio ao Desenvolvimento Científico e Tecnológico do Estado do Paraná pela bolsa de iniciação científica concedida e ao Conselho Nacional de Desenvolvimento Científico e Tecnológico - CNPq pelos recursos para entrevistas.Bolsista PIBIC-F

Distance Education: Effects of individual factors on the perceived image of high education institutions

Current changes in the socioeconomic variables in which both public and private universities interact require them to manage their image to attract and satisfy their students. Added to this, new technologies are affecting education, increasing the supply and relevance of distance learning in the university structure. Given that, this research aimed to understand which individual factors cause significant differences in perceived university image. This study is a descriptive field research. We collected the data with a survey and analysed the results using factor analyses, t-tests, and linear regression. We found that gender, age, income, and length of interaction between the students and the organization do not influence the overall image. However, the exact sciences students presented a different perception of the researched institutions. Given the results, we concluded that perceived image can be seen as a momentary picture. The study indicates the image as a multidimensional construct. This construct is most expressively associated with intangible aspects

Saneamento basico : uma proposta de marketing para a comunidade da Vila Zumbi dos Palmares - Colombo - PR

Orientador: Romeu TelmaCo-orientador: Cleverson AndriolleMonografia (Especialização) - Universidade Federal do Paraná,Setor de Ciências Sociais Aplicadas, Curso de Especialização em Marketing Empresaria