TIME's past in the present: nostalgia and the black and white image

In 1995, the Hubble Space Telescope sent back to astronomers at the University of Arizona a series of vivid colour images of the Eagle Nebula, a dense formation of interstellar gas and dust the likes of which cradle newborn stars. As evidence that our perceptual universe, in every sense of the word, is defined by the representational powers of colour technology, the Hubble's “cosmic close-ups” are a clear case in point. Colour has become a standard representational form and hence the visual form. If so, what can be said of the recent popularity and proliferation of the black-and-white image? No self-respecting café-bar or discriminating home, it seems, can now do without a black and white print on the wall. Commercial photography and certain forms of advertising have found a new niche in black and white, and even sepia is staging a come-back. The popularity of the black-and-white image cannot be divorced from the commercial culture in which it circulates; it is a “look” and a marker of taste. Monochrome is a stylistic trend but a revealing one, especially if one considers the growing preoccupation in America with heritage and memory. Both Susan Sontag and Roland Barthes give black and white a status of authenticity judged in relation to past time “properly” captured. For Sontag, monochrome gives an image a sense of age, historical distance, and aura. She writes, “the cold intimacy of color seems to seal off the photograph from patina.” Likewise, Barthes comments on the artifice of colour, how it is a “coating applied later on to the original truth of black and white.” For both critics, monochrome is an aesthetic of the authentic figured around a basic quality of pastness

Ancillary academia: video shorts and the production of university paratexts

This article considers the production of media paratexts beyond the bounds of the entertainment industry. Specifically, it examines the development of video content strategy by universities, and the paratextual function that video shorts serve in the construction of institutional identity. Taking a production studies approach, the article expands the scope of paratextual analysis by exploring the development of video content by university marketers, and the role of promotional intermediaries in selling video expertise to the education market

TIME's past in the present: nostalgia and the black and white image

In 1995, the Hubble Space Telescope sent back to astronomers at the University of Arizona a series of vivid colour images of the Eagle Nebula, a dense formation of interstellar gas and dust the likes of which cradle newborn stars. As evidence that our perceptual universe, in every sense of the word, is defined by the representational powers of colour technology, the Hubble's “cosmic close-ups” are a clear case in point. Colour has become a standard representational form and hence the visual form. If so, what can be said of the recent popularity and proliferation of the black-and-white image? No self-respecting café-bar or discriminating home, it seems, can now do without a black and white print on the wall. Commercial photography and certain forms of advertising have found a new niche in black and white, and even sepia is staging a come-back. The popularity of the black-and-white image cannot be divorced from the commercial culture in which it circulates; it is a “look” and a marker of taste. Monochrome is a stylistic trend but a revealing one, especially if one considers the growing preoccupation in America with heritage and memory. Both Susan Sontag and Roland Barthes give black and white a status of authenticity judged in relation to past time “properly” captured. For Sontag, monochrome gives an image a sense of age, historical distance, and aura. She writes, “the cold intimacy of color seems to seal off the photograph from patina.” Likewise, Barthes comments on the artifice of colour, how it is a “coating applied later on to the original truth of black and white.” For both critics, monochrome is an aesthetic of the authentic figured around a basic quality of pastness

‘Show us your moves’: trade rituals of television marketing

The purpose of this paper is to examine the professional culture of television marketing in the UK, the sector of arts marketing responsible for the vast majority of programme trailers and channel promos seen on British television screens. In research approach, it draws on participant observation at Promax UK, the main trade conference and award ceremony of the television marketing community. Developing John Caldwell’s analysis of the cultural practices of worker groups, it uses Promax as site of study itself, exploring how a key trade gathering forges, legitimates and ritualizes the identity and practice of those involved in television marketing. Its findings show how Promax transmits industrial lore, not only about ‘how to do’ the job of television marketing but also ‘how to be’ in the professional field. If trade gatherings enable professional communities to express their own values to themselves, Promax members are constructed as ‘TV people’ rather than just ‘marketing people’; the creative work of television marketing is seen as akin to the creative work of television production, and positioned as part of the television industry. The value of the paper is the exploration of television marketing as a professional and creative discipline. This is especially relevant to marketing and media academics who have tended to overlook, or dismiss, the sector and skills of television promotion

Monochrome memories: nostalgia and style in 1990s America

Memory is central to the way that cultures produce, negotiate and contest ideas of nationhood. This work examines how, as an aesthetic mode of nostalgia, the black and white image was used in the 1990s to establish and legitimate particular kinds of memory within American cultural life. It locates the production of visual (monochrome) memory in different forms of cultural media and explores how attempts were made in the nineties to authorize a consensual past, a core memory - what might be called an archival essence - for a stable and unified concept of "America." The 1990s were a period when liberal ideologies of nationhood and mythologies of Americanness came under particular, and intensified, pressure. In a time when national identity was being undermined by transnational political and economic restructuring, when ideas of national commonality were being challenged by an emergent politics of difference, and when the metanarratives of memory were straining for legitimacy against the multiple pasts of the marginalized, the desire to stabilize the configuration and perceived transmission of American cultural identity became a defining aspect of hegemonic memory politics. By considering monochrome memory in nineties mass media, I look at the way that a particular "nostalgia mode" was used stylistically within visual culture and was taken up within a discourse of stable nationhood. By examining the production and visuality of aestheticized nostalgia, I make a cultural but also a conceptual argument. Much of the contemporary work on nostalgia is bound in critiques of its reactionary politics, its sanitization of history, or its symptomatic contribution to the amnesiac tendencies of postmodern culture. I explore the subject from the vantage point of cultural studies, mediating between theories that understand nostalgia in terms of cultural longing and/or postmodern forgetting. I account for the manner in which nostalgia has become divorced from any necessary concept of loss, but, also, how particular modes of nostalgia have been used affectively in the mass media to perform specific cultural and memory work. Critically, I examine nostalgia as a cultural style, anchoring a set of questions that can be asked of its signifying and political functionality in the visual narratives of the dominant media

Nostalgia and style in retro America: moods, modes and media recycling

This paper considers nostalgia as a cultural mode in contemporary America

Monochrome memories: nostalgia and style in 1990s America

Memory is central to the way that cultures produce, negotiate and contest ideas of nationhood. This work examines how, as an aesthetic mode of nostalgia, the black and white image was used in the 1990s to establish and legitimate particular kinds of memory within American cultural life. It locates the production of visual (monochrome) memory in different forms of cultural media and explores how attempts were made in the nineties to authorize a consensual past, a core memory - what might be called an archival essence - for a stable and unified concept of "America." The 1990s were a period when liberal ideologies of nationhood and mythologies of Americanness came under particular, and intensified, pressure. In a time when national identity was being undermined by transnational political and economic restructuring, when ideas of national commonality were being challenged by an emergent politics of difference, and when the metanarratives of memory were straining for legitimacy against the multiple pasts of the marginalized, the desire to stabilize the configuration and perceived transmission of American cultural identity became a defining aspect of hegemonic memory politics. By considering monochrome memory in nineties mass media, I look at the way that a particular "nostalgia mode" was used stylistically within visual culture and was taken up within a discourse of stable nationhood. By examining the production and visuality of aestheticized nostalgia, I make a cultural but also a conceptual argument. Much of the contemporary work on nostalgia is bound in critiques of its reactionary politics, its sanitization of history, or its symptomatic contribution to the amnesiac tendencies of postmodern culture. I explore the subject from the vantage point of cultural studies, mediating between theories that understand nostalgia in terms of cultural longing and/or postmodern forgetting. I account for the manner in which nostalgia has become divorced from any necessary concept of loss, but, also, how particular modes of nostalgia have been used affectively in the mass media to perform specific cultural and memory work. Critically, I examine nostalgia as a cultural style, anchoring a set of questions that can be asked of its signifying and political functionality in the visual narratives of the dominant media