105 research outputs found
Building a corporate brand: The internal brand building process in Swedish service firms
Internal Marketing Orientation: an empirical research in hotel sector
The study has three aims. First, to measure internal market orientation second, to analyze the relation-ships between IMO and two organizational consequences: job satisfaction and commitment; and third,to incorporate a new sub-dimension work/family balance. Empirical research has been done in a sampleof Spanish hotels. Results show that IMO is a strategic determinant of both job satisfaction and employeecommitment
Consumer trust and confidence in the compliance of Islamic banks
Islamic banks compete with traditional (non-Islamic) banks for customers. This article aims to provide insight into why some Muslims choose to bank with Islamic banks in Pakistan, while others do not. Specifically, it addresses the questions: to what extent are trust and confidence active influencers in the decision-making process, are they differentiated or are they one of the same? Also how does the Pakistani collective cultural context further complicate the application of these concepts? For the purposes of this article trust refers to people and their interpersonal or social relations whereas confidence concerns institutions such as banks. Drawing on interviews with Muslim consumers in Pakistan, this study provides further insight into consumer behaviour within financial services and specifically Islamic banking and contributes to our theoretical understanding of the concepts of trust and confidence
The role of corporate citizenship values in promoting corporate social performance: towards a conceptual model and a research agenda
The rhetoric and practice of internal marketing in the UK retail bank industry An exploratory study
SIGLEAvailable from British Library Document Supply Centre-DSC:DXN033145 / BLDSC - British Library Document Supply CentreGBUnited Kingdo
Cause Related Marketing: Building the Corporate Image through Longterm Alliances with Non-profit Organisations
Corporations have long realised the benefits of Corporate Social Responsibility (CSR), particularly the Cause Related Marketing (CRM) and many have adopted CRM as a marketing tool for achieving their marketing objectives by demonstrating a commitment to improve the quality of life in the communities in which they operate. However, CRM proves to be a more successful tool for increasing the brand recognition when corporations develop long term alliances with non-profit organisations. This research offers a longitudinal comparative analysis of companies using CSR and points towards the effect CRM, coupled with alliances with non-profit organisations, has on corporate image of Cypriot businesses. The research methodology focuses primarily on surveys in 2004, 2007 and 2009/10 and personal interviews with the marketing managers of two companies using CRM in Cyprus. This research indicates that the majority of consumers recognize CSR efforts in those corporations which have established long term alliances with non-profit organizations.Corporate Social Responsibility (CSR); Cause Related Marketing (CRM); Non- Profit Organizations; Corporate Image; Cyprus; Branding
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