Influence of emotions on consumer buying behavior

Consumer behavior is always uncertain and rational. The complex black box of consumer is a chal-lenge to the marketers and researchers across the world for its nature and tendency to change within no time. Consumer responses towards different marketing programs cannot be same and hence differ by means of its actions which are emotional and always stated as irrational. There are different emo-tional chords of consumers targeted by marketers in order to generate sales and managing effectively the marketing program. Present study is an attempt to investigate the role of emotions on FMCG pur-chases. The study highlighted the relevant emotions in consumer purchases of FMCG products with the help of factor analysis and was conducted in north India to serve the purpose of analyzing the role of emotions in FMCG purchases. Research paper Reference to this paper should be made as follows: Soodan, V., Pandey, A. C.(2016). “Influence of emotions on consumer buying behavior: A study on FMCG purchases in Uttarakhand, India”, Journal of Entrepreneurship, Business and Economics, Vol. 4, No. 2, pp. 163–18

Biases among classes of rank-crank partitions(mod11)\pmod{11}

In this paper, we prove inequalities for ranks, cranks, and partitions among different classes modulo 11. These were conjectured by Borozenets.Comment: 17 pages, comments welcom

Is Permissioned Blockchain the Key to Support the External Audit Shift to Entirely Open Innovation Paradigm?

Open Innovation (OI) models have been studied in many fields. However, the challenges and opportunities of a possible OI paradigm application in external auditing have been under-researched. Recent corporate scandals are currently triggering changes and improvements in the regulatory framework by targeting, in particular, the dominance of the so-called “Big Four”. The main research question is whether a permissioned blockchain ecosystem could better enhance an OI paradigm and prove more suitable than the Semi-Open Innovation (SOI) paradigm that currently shapes the external audit field. Some challenges are considered in this article. Notably, blockchain requires suitable legal frameworks to ensure legally binding transactions. Moreover, multidisciplinary teams and high investments are required to develop efficient blockchain ecosystems and exploit the power of data analytics. Systematic analysis is performed based on a relevant literature review, along with abductive reasoning and applied modelling methodologies. The analyses demonstrate that the current Semi-Open Innovation external audit model is inefficient because it has led to market concentration, conflicting interests, and even fraud. Therefore, the regulators’ role in promoting fully Open Innovation models in the audit industry is essential to ensure transparency, information sharing, fair competition, innovation, and collaboration among audit professionals. Hence, this research aims at providing a different perspective by focusing on the necessary assumptions needed to ensure successful application of technologies in the audit field. The innovative introduction of a permissioned blockchain-based audit system is also suggested to ensure the feasibility of the shift from Semi-Open to Open Innovation

Polarimetric Approach Towards Membership Probability of Open Star Cluster NGC 2345

Using the linear polarimetric observations, we present a method to derive the membership probability of stars in cluster NGC 2345. The polarimetric observations of cluster NGC 2345 are performed using the instrument ARIES IMaging POLarimeter (AIMPOL) mounted as a backend of the 104-cm telescope of ARIES. Members of the cluster should exhibit comparable polarization since they are located nearly at the same distance. This concept is used to extract the membership probability of known member stars of cluster NGC 2345. The membership probability estimated using the polarimetric data for cluster NGC 2345 agrees with the membership probability derived from the proper motion method in the previous studies.Comment: 6 pages, 2 figures, 2 tables. Accepted for publication in the Bulletin of Li\`ege Royal Society of Sciences as proceeding of the 3rd Belgo-Indian Network for Astronomy and Astrophysics (BINA) worksho

Recommender Systems for Digital Libraries: A review of concepts and concerns

The study hopefully has given an understanding of Recommender System (RS) concept and trends of IR systems especially in the domain of digital libraries. It unfolded the concept of RS through the review of literature and presented an outline of the concepts. Paper discussed the importance of recommender systems in the digital library domain. Study further explain the concept of different kind of RS applied to different digital library software systems. This paper shows how recommender systems functions in different library systems and how these recommender system helps to the users to find and retrieve data or information from different databases. The basic aim of this paper is to know the future aspects of recommender systems in digital library systems and the implications according to its need. This paper contains about conceptual base of the recommender systems, their approaches and their usability in different field of information gathering systems Abstract The study hopefully has given an understanding of Recommender System (RS) concept and trends of IR systems especially in the domain of digital libraries. It unfolded the concept of RS through the review of literature and presented an outline of the concepts. Paper discussed the importance of recommender systems in the digital library domain. Study further explain the concept of different kind of RS applied to different digital library software systems. This paper shows how recommender systems functions in different library systems and how these recommender system helps to the users to find and retrieve data or information from different databases. The basic aim of this paper is to know the future aspects of recommender systems in digital library systems and the implications according to its need. This paper contains about conceptual base of the recommender systems, their approaches and their usability in different field of information gathering systems

A Proposed Approach for Multiserver Authentication and Key Agreement with User Protection and Security

Use of smart card makes remote user verification and key agreement easy, elastic to making a secure scattered system environment. It is very important to provide user privacy protection in authentication phase. In this paper, we are describing the performance comparison of Jung approach for multiple server authentication and key agreement schemes with user protection in network security with our proposed approach. First we are describing the juang approach then overview of our approach with comparison. All the areas those can be improved by us are also defined. Our approach is works for single server as well as multi sever environment. According to our analysis the juang approach is open to the element, leak-of-verifier attack and session key discovery attack and smart card loss attack. We are saving data into the server table in form of digital identity, smart card is removed by us, and so the new approach is safe from smart card loss attac

Hybrid Algorithm for Enhanced Watermark Security with Robust Detection

A variety of imperceptible watermarking schemes have been proposed over the last few years. In general, publications on the subject tend to focus on the technical details of the specific scheme (increase of robustness, improvement of imperceptibility, etc.), paying little attention on the application scenarios where the proposed method could fit in. Most of the methods are said to be suitable for either copyright protection or authentication, i.e. for a single specific application with no investigation is done on the possibility of applying the same scheme to other applications as well. The main reason for this is that no attempt for a detailed and systematic listing and categorization of the existing application scenarios took place so far. A hybrid algorithm for printed image watermarking with enhanced security employing cryptographic techniques & robust detection with graceful degradation is developed & investigated. Robust detection is achieved by graceful degradation of the recovered image. Various types of attacks on watermark method image have been simulated & their resultant has been observed. Experimental results prove the security & robustness of the proposed algorithm

The impact of therapy on the quality of life in asymptomatic patients with freshly detected hypertension

Background: Hypertension is an commonly encountered disease which adversely affect  all aspects of quality of life (QoL). The existing studies are confounded by the presence of multiple comorbidities and inclusion of elderly, which by themselves impairs the QoL. There is thus a need to study the impact of hypertension on QoL, in isolation.Method: This is a single center, prospective, intention to treat, observation study. The aim of the study is to evaluate the change in the QoL over six months, in newly diagnosed asymptomatic patients of hypertension. The tools used to assess the QoL included World Health Organisation’s Quality of Life Questionnaire (WHOQOL- BREF) and Short Form-36 (SF-36).Result: A total of 232 patients (172 males and 60 females) were enrolled in the study. The mean age was 44.66 years. A total of 102 patients (43.97%) had stage-1 and 130 patients (56.03%) had stage-2 hypertension. The female gender is associated with a higher likelihood of presentation with stage-2 hypertension. The male cohort had a better baseline QoL. The desired blood pressures was achieved in 40.52%. With therapy, the QoL improved significantly; sub-hoc analysis showed, the improvement was higher in males and those with stage-1 hypertension. There is an inverse relationship between the QoL and requirement for higher number of antihypertensive mediations.Conclusions: In patients with asymptomatic primary hypertension, treatment improves all aspects of QoL. The factors adversely affecting the QoL include female gender, higher stage of hypertension, poor blood pressure control and requirement of higher numbers of antihypertensive medicine

Rotary ultrasonic bone drilling: improved pullout strength and reduced damage

Bone drilling is one of the most common operations used to repair fractured parts of bones. During a bone drilling process, microcracks are generated on the inner surface of the drilled holes that can detrimentally affect osteosynthesis and healing. This study focuses on the investigation of microcracks and pullout strength of cortical-bone screws in drilled holes. It compares conventional surgical bone drilling (CSBD) with rotary ultrasonic bone drilling (RUBD), a novel approach employing ultrasonic vibration with a diamond-coated hollow tool. Both techniques were used to drill holes in porcine bones in an in-vitro study.Scanning electron microscopy was used to observe microcracks and surface morphology. The results obtained showed a significant decrease in the number and dimensions of microcracks generated on the inner surface of drilled holes with the RUBD process in comparison to CSBD. It was also observed that a higher rotational speed and a lower feed rate resulted in lower damage, i.e. fewer microcracks. Biomechanical axial pullout strength of a cortical bone screw inserted into a hole drilled with RUBD was found to be much higher (55–385%) than that for CSBD

Gender Contribution in Household Management of Water and its Impact on Residents of Dholak Basti (Slum) in Haldwani City of India

The paper explores water and gender sensitivity in one of the slum areas of Haldwani City, one of the fastest growing and least studied cities of Uttarakhand. The study is intended to contextualise the analysis of household water management and role of gender with respect to water management in the city. First, a city-wide ward wise analysis was conducted to identify wards with low socio-economic profile and high illiteracy based on Census of India, 2011 data and analysed spatially in Geographical Information System (GIS). The spatial analysis was followed by primary surveys in one of the identified wards and statistical data analysis. The results point out that lower social strata are not sufficiently covered by municipal water supply systems and women play a major role in household water management. Children are the worst affected by water-borne diseases in comparison to adults; this is in contrast to earlier studies where adult males were found more prone to water related diseases in comparison to females. Strategic interventions were worked out to find possible solutions related to health concerns and equitable water accessibility