Emancipatory Ethical Social Media Campaigns: Fostering Relationship Harmony and Peace

Whilst emancipatory ethical social media campaigns play an imperative role for fostering relationship and facilitating peace, limited research has examined the motivational response from peace-promoting viral videos. This research scrutinizes the effects of a viral video titled “Peace Anthem”: a mash-up between Pakistani and Indian national anthems, performed by famous artists and broadcasted in the wake of Independence Day in India and Pakistan. We examine the effect of listening to the anthem medley on relationship harmony using a longitudinal study design and contribute to the burgeoning body of knowledge on peace music and relational musicology fostering relationship harmony. Study 1, consisting of 1048 cases, determines the effects of the likeability of the “Peace Anthem” and education on relationship harmony and it also examines the moderating role of education. Study 2 with 605 cases investigates the persistency of these effects over time. The results demonstrate significant relationships between the likeability of the “Peace Anthem” and education with relationship harmony as well as validate the moderating role of education. Although these effects decrease over time, there are noteworthy changes that consequently call for the persistence of ethical social media campaigns for stimulating peace. We discuss the policy implications of these findings and conclude with study limitations and recommendations for further research

The Moral Bases of Consumer Ethnocentrism and Consumer Cosmopolitanism as Purchase Dispositions

Purpose This paper aims to develop a model that explains the moral bases of consumer ethnocentrism and consumer cosmopolitanism as purchase dispositions. The authors build their work on moral foundations theory and the social theories of Emile Durkheim. Design/methodology/approach Theory-building from general theories of motivation is grounded in cultural norms, and empirical research is conducted to test theoretical propositions. Findings The focus is on the theoretical implications of binding or individualism morals of consumers within social groups. Consequently, variables in the model relate to ethical themes of community, autonomy and divinity. This theory posits that, for a variety of considerations, loyalty has a direct and positive effect on consumer ethnocentrism and on consumer cosmopolitanism. Serendipitously, other moral foundations have negative effects. The authors theorize that negative relationships exist between authority and consumer cosmopolitanism, and between sanctity and consumer ethnocentrism. This model also illustrates that consumer ethnocentrism positively predisposes favorable domestic product judgments. Research limitations/implications New ethical factors in consumer dispositions affecting product purchase decisions are explored. Hypotheses can be empirically replicated and moderated in future research. Practical implications Marketers can use the variables of personal values, moral foundations and gender role identity to fashion marketing communications and to target selective consumer segments. Social implications The persuasion process of social marketing will be enhanced by understanding relevant motives. Originality/value The use of the fine-grained moral foundation antecedents to predict consumer predispositions of ethnocentrism and cosmopolitanism is without precedent

A joint theoretical and experimental study for elastic electron scattering from 1,4-dioxane

We present results of measurements and calculations of elastic electron scattering from 1,4-dioxane in the energy range of 0–1000 eV. Absolute differential and integral elastic cross sections have been measured using a crossed electron-molecule beam spectrometer and the relative flow technique, at four energies in the 10–30 eV range and for scattered electrons in the angular range 20°–129°. The measured cross sections are compared with results from R-matrix computations, at the static exchange plus polarization level, calculated at energies between 0–20 eV, and with calculations employing the independent atom model with the screening corrected additivity rule (IAM-SCAR). Those latter computations were conducted at energies between 1 and 1000 eV. Agreement between the measured and R-matrix cross sections was typically found to be good at all common energies, whereas agreement with IAM-SCAR was satisfactory only at 30 eV. To the best of our knowledge, the present results are the first absolute data to be published in the literature for this scattering system

Emancipatory Ethical Social Media Campaigns: Fostering Relationship Harmony and Peace

Whilst emancipatory ethical social media campaigns play an imperative role for fostering relationship and facilitating peace, limited research has examined the motivational response from peace-promoting viral videos. This research scrutinizes the effects of a viral video titled “Peace Anthem”: a mash-up between Pakistani and Indian national anthems, performed by famous artists and broadcasted in the wake of Independence Day in India and Pakistan. We examine the effect of listening to the anthem medley on relationship harmony using a longitudinal study design and contribute to the burgeoning body of knowledge on peace music and relational musicology fostering relationship harmony. Study 1, consisting of 1048 cases, determines the effects of the likeability of the “Peace Anthem” and education on relationship harmony and it also examines the moderating role of education. Study 2 with 605 cases investigates the persistency of these effects over time. The results demonstrate significant relationships between the likeability of the “Peace Anthem” and education with relationship harmony as well as validate the moderating role of education. Although these effects decrease over time, there are noteworthy changes that consequently call for the persistence of ethical social media campaigns for stimulating peace. We discuss the policy implications of these findings and conclude with study limitations and recommendations for further research

Machine-Learning-Based LOS Detection for 5G Signals with Applications in Airport Environments

The operational costs of the advanced Air Traffic Management (ATM) solutions are often prohibitive in low- and medium-sized airports. Therefore, new and complementary solutions are currently under research in order to take advantage of existing infrastructure and offer low-cost alternatives. The 5G signals are particularly attractive in an ATM context due to their promising potential in wireless positioning and sensing via Time-of-Arrival (ToA) and Angle-of-Arrival (AoA) algorithms. However, ToA and AoA methods are known to be highly sensitive to the presence of multipath and Non-Line-of-Sight (NLOS) scenarios. Yet, LOS detection in the context of 5G signals has been poorly addressed in the literature so far, to the best of the Authors’ knowledge. This paper focuses on LOS/NLOS detection methods for 5G signals by using both statistical/model-driven and data-driven/machine learning (ML) approaches and three challenging channel model classes widely used in 5G: namely Tapped Delay Line (TDL), Clustered Delay Line (CDL) and Winner II channel models. We show that, with simulated data, the ML-based detection can reach between 80% and 98% detection accuracy for TDL, CDL and Winner II channel models and that TDL is the most challenging in terms of LOS detection capabilities, as its richness of features is the lowest compared to CDL and Winner II channels. We also validate the findings through in-lab measurements with 5G signals and Yagi and 3D-vector antenna and show that measurement-based detection probabilities can reach 99–100% with a sufficient amount of training data and XGBoost or Random Forest classifiers.publishedVersionPeer reviewe

Prevalence and risk factors for impaired kidney function in the district of Anuradhapura, Sri Lanka: a cross-sectional population-representative survey in those at risk of chronic kidney disease of unknown aetiology

BACKGROUND: Over the last 20 years there have been reports of a form of chronic kidney disease of unknown cause (CKDu) affecting rural communities in the North Central Province of Sri Lanka. Valid prevalence estimates, using a standardised methodology, are needed to assess the burden of disease, assess secular trends, and perform international comparisons. METHODS: We conducted a cross-sectional representative population survey in five study areas with different expected prevalences of CKDu. We used a proxy definition of CKDu involving a single measure of impaired kidney function (eGFR< 60 mL/min/1.7m2, using the CKD-Epi formula) in the absence of hypertension, diabetes or heavy proteinuria. RESULTS: A total of 4803 participants (88.7%) took part in the study and 202 (6.0%; 95% CI 5.2-6.8) had a low eGFR in the absence of hypertension, diabetes and heavy proteinuria and hence met the criteria for proxy CKDu. The proportion of males (11.2%; 95% CI 9.2-13.1) were triple than the females (3.7%; 95% CI 2.9-4.5). Advancing age and history of CKD among parents or siblings were risk factors for low GFR among both males and females while smoking was found to be a risk factor among males. CONCLUSIONS: These data, collected using a standardised methodology demonstrate a high prevalence of impaired kidney function, not due to known causes of kidney disease, in the selected study areas of the Anuradhapura district of Sri Lanka. The aetiology of CKDu in Sri Lanka remains unclear and there is a need for longitudinal studies to describe the natural history and to better characterise risk factors for the decline in kidney function

Marketing of management education A case study related to the Strathclyde Business School

SIGLEAvailable from British Library Document Supply Centre- DSC:D187592 / BLDSC - British Library Document Supply CentreGBUnited Kingdo

Total electron scattering cross sections of Tetrafluoromethane, Trifluoromethane, Hexafluoroethane, and Octafluorocyclobutane in the energy range 0.10 to 4.50 keV.

Includes bibliographical references (p. 70-75).The total electron scattering cross sections of Tetrafluoromethane, Trifluoromethane, Hexafluoroethane, and Octafluorocyclobutane are measured in the energy range 0.10 to 4.50 keV using the linear transmission technique. The measured experimental cross sections are compared with other experimental and theoretical cross sections available in the literature. A simple empirical formula is also developed by using the present measurements to predict the cross sections of linear fluorocarbons as a function of the electron energy and the number of atoms in the target molecule. This empirical formula is used to calculate the total cross sections of linear fluorocarbons in the energy range 0.30 to 3.50 keV. Those empirically calculated cross sections are compared to the present experimental cross sections and other experimental and theoretical cross sections available in the literature.by Prasanga D. Palihawadana.M.S