Brand credibility and marketing performance in the Nigerian brewery industry

Brand credibility is the relevant symbols which make firms to be honest about their products and services and to examine complaints. The general objective of the study is to examine the effect of brand credibility on marketing performance in the Nigerian Brewery Industry. The study engaged the cross-sectional survey research design method and stratified random sampling technique. A sample size of 205 employees of the selected firms was randomly selected from the total population of 442. A structured questionnaire was used to obtain vital data from the respondents. In this study, the statistical techniques that were used include descriptive statistics and multiple regression analysis. Findings should that brand trust, perceived product quality and brand image have a significant positive relationship with marketing performance. The study, therefore, concluded that brand credibility has a positive effect on marketing performance in the Nigerian Brewery Industry. The study recommended that companies should develop long-lasting brand credibility to influence the intentions of consumers. And it can be established by giving expertise, trustworthiness and attractiveness to consumers

Brand Credibility and Marketing Performance in the Nigerian Brewery Industry

Brand credibility is the relevant symbols which make firms to be honest about their products and services and to examine complaints. The general objective of the study is to examine the effect of brand credibility on marketing performance in the Nigerian Brewery Industry. The study engaged the cross-sectional survey research design method and stratified random sampling technique. A sample size of 205 employees of the selected firms was randomly selected from the total population of 442. A structured questionnaire was used to obtain vital data from the respondents. In this study, the statistical techniques that were used include descriptive statistics and multiple regression analysis. Findings should that brand trust, perceived product quality and brand image have a significant positive relationship with marketing performance. The study, therefore, concluded that brand credibility has a positive effect on marketing performance in the Nigerian Brewery Industry. The study recommended that companies should develop long-lasting brand credibility to influence the intentions of consumers. And it can be established by giving expertise, trustworthiness and attractiveness to consumers

Anatomic repair of anomalies of ventriculo-arterial connection (REV). Results of a new technique in cases associated with pulmonary outflow tract obstruction.

From November 1980 to November 1986, 63 patients aged 4 months to 13 years (mean 3.4 years) underwent repair of anomalies of ventriculo-arterial connection with ventricular septal defect and pulmonary outflow tract obstruction, using a technique (REV) first described by us in 1982. The selection of patients was based on preoperative criteria, namely the measurement of the distance between the tricuspid and the semilunar valves. These measurements enabled us to select from patients with an abnormal ventriculo-arterial connection, those in whom the anomaly could be repaired by intra-ventricular partition alone. In the remaining cases, REV was indicated in the presence of pulmonary stenosis. The principles of the technique are: (1) resection of the infundibular septum creating a large, direct and subarterial communication between the left ventricle and the aorta; (2) construction of a straight left ventricle to aorta tunnel by intraventricular partition; (3) direct anastomosis of the pulmonary trunk to the right ventricle. There were 12 hospital deaths (19%). The mean follow-up was 32 months. One patient died suddenly 1 year after repair. Six patients required reoperation. All survivors are in NYHA class I, except for 3 patients who are in class II. No stenosis of the left ventricular outflow tract was found but 5 patients had a significant pressure gradient at the pulmonary outflow tract level. Our present experience suggests that in properly selected patients, REV allows anatomic repair in a wide variety of anomalies of the ventriculo-arterial connection associated with VSD and pulmonary outflow tract obstruction with an acceptable rate of mortality and morbidity

Fuzzy semantic tagging and flexible querying of XML documents extracted from the Web

The relational database model is widely used in real applications. We propose a way of complementing such a database with an XML data warehouse. The approach we propose is generic, and driven by a domain ontology. The XML data warehouse is built from data extracted from the Web, which are semantically tagged using terms belonging to the domain ontology. The semantic tagging is fuzzy, since, instead of tagging the values of the Web document with one value of the domain ontology, we propose to use tags expressed in terms of a possibility distribution representing a set of possible terms, each term being weighted by a possibility degree. The querying of the XML data warehouse is also fuzzy: the end-users can express their preferences by means of fuzzy selection criteria. We present our approach on a first application domain: predictive microbiology

The Artification of Trapeze Acts: A New Paradigm for Circus Arts

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