Immigrant Integration Through Public Relations and Public Diplomacy: An Analysis of the Turkish Diaspora in the Capital of the European Union

Cataloged from PDF version of article.This research focuses on the European Union's (EU) public relations and public diplomacy efforts for immigrant integration. It uncovers the relationship between the EU and leaders of Turkish associations in Brussels, Belgium. In-depth interviews with Turkish association leaders reveal the way they see themselves and the Turkish diaspora, how they reflect on their national identities, and their understanding of EU public diplomacy and public relations strategies. The communication strategies Turkish associations use to gather information about immigrant integration and their opinions on EU communication strategies are also studied. In addition, the research investigates whether two-way communication exists between the Turkish associations and the EU, and unveils the strategic communication and public relations strategies the Turkish diaspora uses to influence public policy and to engage in lobbying

The Role of Corporate Social Responsibility in Online Identity Construction: An Analysis of turkey's Banking Sector

Cataloged from PDF version of article.This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy. (C) 2014 Elsevier Inc. All rights reserved

Gaining legitimacy through CSR: An analysis of Turkey's 30 largest corporations

Grounded in institutional theory, this study provides an overview of the corporate social responsibility (CSR) initiatives of Turkey's 30 largest corporations through a thematic content analysis. The study focuses on the G-20 member Turkey and investigates the influence of isomorphism mechanisms on the adoption of CSR initiatives in a developing country context. The aim of this study is to integrate Carroll's CSR dimensions, the type of CSR engagement and coercive, mimetic and normative isomorphism mechanisms proposed by institutional theory. Through this integration the study makes a unique contribution to the literature by providing a different perspective. Findings reveal industry characteristics do not influence the selection of CSR initiatives. While business-to-business companies focus on CSR activities linked to their core business functions, business-to-consumer companies focus on CSR initiatives that are more discretionary, varied and philanthropic. In addition, findings show that multinational corporations implement CSR initiatives at the global level rather than focusing on local needs. © 2016 John Wiley & Sons Ltd

Exploring the environmental strategy of big energy companies to drive sustainability

The purpose of this research is to provide an in-depth evaluation of the environmental strategy of the biggest energy companies to drive sustainability, i.e., for both business and the environment as a collective entity. Rooted in the theory of Corporate Social Responsibility (CSR), a secondary data analysis was conducted on the top five energy companies (i.e., British Petroleum (BP), Exxon Mobil, Gazprom, Sinopec and Saudi Aramco) as published by Enercom (2016) to investigate their approach to sustainable development. To do so, each company's environmental strategy was evaluated in order to gain a clear understanding of their implemented procedures for sustainable development towards future. This research paper gives an insight in to the main energy companies' impact on nature and assesses how sustainable their strategies are towards environmental issues. Through this evaluation, we clearly identified how climate change forces companies to be responsible towards society, the economy, and the environment. This study's finding contributes to the present body of knowledge and highlights how the big energy companies have taken responsibility for their actions towards environmental issues

An analysis of Turkey's telecommunications sector's social responsibility practices online

Rooted in social identity theory, this exploratory study focuses on Turkey's four largest telecommunications companies (Turkcell, Türk Telekom, Avea, and Vodafone) to determine how public relations and corporate social responsibility practices help construct organizational identity. To achieve its aim, the study performs a thematic content analysis of the companies' corporate websites and social media accounts. Study results reveal that, in addition to focusing on their core business functions, telecommunications companies in Turkey try to create value and construct a legitimate identity by emphasizing community benefits and their superiority vis-à-vis their competitors. This study also demonstrates that companies' CSR activities play a crucial role in constructing organizational identity and gaining legitimacy. © 2015 Elsevier Inc

The online presence of turkish banks: Communicating the softer side of corporate identity

Cataloged from PDF version of article.This study tries to understand the process of organizational identity construction and the role of public relations in assisting this process. This study focuses on Turkey's banking sector to understand how organizational identities are constructed and supported by corporate social responsibility (CSR) activities in addition to how they are communicated to stakeholders. The corporate websites and social media accounts (Facebook and Twitter) of the eight largest banks in Turkey are examined through thematic content analysis to understand their identity construction processes and how much they benefit from CSR activities in this process. Institutional theory is utilized in this study to get a deeper understanding of the role of CSR in organizational identity construction. The results reveal that online presence of banks in Turkey tends to emphasize the softer, especially socially responsible side of their organizational identities. (C) 2014 Elsevier Inc. All rights reserved

Corporate social responsibility and CSR fit as predictors of corporate reputation: A global perspective

This paper reviews the literature for articles that include both the terms corporate social responsibility and reputation in the title and/or abstract. The results of the conceptual analysis reveal that most studies on CSR and reputation focus on practical implications without contributing to the theoretical framework. The authors propose applying institutional theory to enhance the understanding of the relationship between CSR and reputation and to foster public relations theory development. © 2015 Elsevier Inc