ANALISIS PENGARUH CITRA MERK, KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI MAKASSAR

Keputusan pembelian konsumen merupakan tujuan dari perusahan dalam melakukan segala aktivitas usaha. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga dan promosi terhadap keputusan pembelian produk Smartphone Samsung di Makassar baik secara langsung dan pengaruh secara tidak langsung yang dimediasi oleh citra merek. Penelitian ini menggunakan pendekatan kuantitatif, yaitu dengan mengumpulkan data primer yang didapatkan melalui metode penyebaran kuesioner di kota Makassar. Metode penelitian kuantitatif dapat diartikan sebagai metode penelitian yang berlandaskan pada filsafat positivisme, digunakan untuk meneliti pada populasi atau sampel tertentu. Hasil penelitian menemukan bahwa terdapat kualitas produk berpengaruh posisitf dan signifikan terhadap citra merek, harga berpengaruh positif tidak signifikan terhadap citra merek, promosi berpengaruh positif tidak signifikan terhadap citra merek, kualitas produk berpengaruh posisit tidak signifikan terhadap keputusan pembelian, harga berpengaruh positif dan signifikan terhadap keputusan pembelian, promosi berpengaruh positif tidak signifikan terhadap keputusan pembelian, citra merek berpengaruh positif tidak signifikan terhadap keputusan pembelian. Adapun pengaruh tidak langsung atau mediasi dari citra merek menemukan bahwa kualitas produk, harga, dan citra merek berpengaruh masing-masing berpengaruh positif tidak signifikan jika dimediasi oleh citra merek

Here Comes the Sun: Green hrm Implementation Toward SME’s Sustainability in Tourism Industry

Purpose: This paper explores the variable of Green Human Resource Management (Green HRM) in creating job satisfaction and organizational commitment at Small and Medium Enterprises (SMEs) particularly at the tourism sector.   Theoretical framework:  The existing literature has predominantly discussed about the effect of job satisfaction on organizational commitment, but what has not been investigated is how the effect of job satisfaction through Green HRM as argued by the works of Firdaus and Udin (2014), Loucks et al. (2010), and Muster and Schrader (2011).   Design/methodology/approach:  This study employs a qualitative research design using semi-structured interviews to explore issues of research in depth. Purposive sampling was used to collect data from 25 SMEs actors (business owners, managers, and employees) in tourism industry.   Findings:  The results show that job satisfaction has a significant effect on organizational commitment as it is mediated by Green HRM practices.  Simultaneously, job satisfaction, organizational commitment, and Green HRM are admitted as bringing more employees’ quality of working life.  Moreover, it is argued that as the quality of working life is better, their productivity at work will be significantly positive.   Research, Practical & Social implications: We suggest a future research agenda and highlight the practical SME’s actors in tourism industry in order to create a sustainable a greener working environment.   Originality/value: The novelty of this study that it was discovered that the job satisfaction of employees at the SMEs sector is influenced by the practice of GHRM which ultimately increases their work commitment

PENGARUH PROMOSI TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN TRANSPORTASI ONLINE GO-JEK (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Negeri Makassar)

This study aims to determine the effect of promotion on customer loyalty through innovation capacity on Students of the Faculty of Economics and Business, Makassar State University . The research methodology used is a quantitative method. The sample in this study was 100 respondents using a purposive sampling technique. The data collection techniques used are questionnaires and documentation. The data analysis model uses Partial Least Square Structural (PLS). The results show that (1) The Promotion has a significant effect on customer satisfaction. Based on the results of the promotion hypothesis test on customer satisfaction, the t statistic value is 89.839 > 1.96 and the P value is 0.000 1.96 and P values 0.000 1.96 and a P value of 0.000 < 0.05

A Financial Playbook for Making Investment Decisions

This study examines the influence of gender, age, education, living area and marital status as socio-demographic indicators and  financial literacy toward investment decisions. The research was conducted in South Sulawesi, Indonesia with 167 respondents. The sample used was purposive sampling, with the specific criteria for the level of Indonesian wealth. Quantitative methods and a problem-solving approach were used. We found that gender has a negative and significant effect, education, living area, and marital status positively and significantly affect investment decisions. Women tend to prefer low-risk investments compared to men largely attributed to lower levels of financial literacy among women. In terms of education, investors with higher levels of education are more likely to make more informed investment decisions as they demonstrate improved risk management skills and a higher level of financial literacy. The living area also influences their investment decisions, with urban investors having easier access to information and knowledge about investments. Marital status also affects investment decisions, as married investors often prioritize the responsibility of their investments. However, age have a negative and not significant on investment decisions. This can be explained by the higher number of younger people becoming involved in investment decisions

When Love and Hate Collide: The Influence of Conflict on Employees' Turnover Intention

This study examined the partial effect of individual conflict employees at Karya Multi Reksa on turnover intention at Karya Multi Reksa. The research used saturated technique where all the population was employed as a sample, totaling 51 casual employees at Karya Multi Reksa. Data collection approaches in this study were observation, bibliography/documentation, and questionnaires. Data analysis technique used were validity and reliability test, classic assumption test, simple regression test, and test hypothesis using SPSS. Based on the research results, it was discovered that conflict significant effect on turnover intention employees at Karya Multi Reksa partially. Based on the determination (R2) of 0.491or 49.1%, meaning that the independent variable (X) was individual conflict the influence contribution of 49.1% on the dependent variable (Y) was turnover intention. The remaining 50.9% was influenced by other factors that are not researche

PENGARUH BRAND IMAGE TERHADAP LOYALITAS DAN KEPUASAN KONSUMEN PADA PENGGUNA TOKOPEDIA DI KOTA MAKASSAR

Pada era globalisasi ini, hampir semua aktivitas dan kegiatan sehari-hari dapat dilakukan hanya dengan memanfaatkan kecanggihan teknologi seperti internet. Berdasarkan survei yang dilakukan oleh Data Indonesia, diketahui bahwa kebiasaan masyarakat Indonesia di dalam berinternet paling banyak salah satunya untuk melakukan aktivitas berbelanja online yang mencapai angka 42,2% persen dari total pengakses internet. Seperti yang telah dipaparkan mengenai data-data industri e-commerce di Indonesia, salah satu yang menjadi pemain besar di industri e-commerce tersebut adalah Tokopedia. Pendekatan penelitian saat ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data pada penelitian saat ini menggunakan teknik pengumpulan data kuantitatif dengan survei sebagai instrumennya. Populasi pengguna Tokopedia yang berjumlah 158,3 juta, teknik pengambilan sampel non-probability sampling dengan menggunakan purposive sampling. Analisis data menggunakan analisis regresi linear sederhana melalui alat SPSS 23.0. Hasil penelitian ini menunjukkan (1) Terdapat pengaruh secara positif dan signgikan untuk variabel brand image yang dimiliki Tokopedia terhadap loyalitas konsumen oleh Pengguna Tokopedia di Makassar, (2) Terdapat pengaruh secara positif dan signifikan untuk variabel brand image yang dimiliki Tokopedia terhadap kepuasan konsumen oleh Pengguna Tokopedia di Makassar