48 research outputs found

    Engineering culture:Logics of optimization in music, games, and apps

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    This article investigates the ways content producers, marketers, and other promotional stakeholders work to optimize cultural goods and services for platform-dependent production, distribution, and monetization. We are particularly interested in how content creators find novel ways to work within, around, and even against platform politics and policies by manipulating algorithms, business models, and guidelines, or otherwise readying their content for optimal circulation on multiple platforms. Through comparative cases of music, games, and apps that draw on trade press and industry discourse, institutional and financial analysis, and select interviews with musicians, we consider various forms of, and strategies for, what we call cultural optimization. We draw on these instances to better understand the similarities and differences in the optimization of cultural content and metadata for economic or cultural gains. We hope our comparative approach reveals different conceptions of the term optimization, and that this term—in all its digital, financial, and cybernetic connotations—might prompt new ways of thinking about the interactions between content, (meta)data, platforms, and culture that have long shaped the circulation of cultural goods

    The Mainstreaming of US Games Journalism

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    What is game studies anyway?

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    In this introduction, game studies is argued to be a force of innovation for cultural studies. While game studies, as it has developed over the last 10 years, fits well within cultural studies' methodology and theory, it does more than benefit from cultural studies as a 'mother discipline'. Game studies proves itself to be a strong force, especially in its productive use of political economy to analyse games and gaming as a (new) cultural form. Building on a descriptive taxonomy of games and gaming by both genre and 'platform', this is an introduction to games and gaming for those with a cultural studies background. While ideally, game studies will develop also as cultural critique, this is a far cry from dominant practice in the gamer community. Gamers tend to be 'hand-in-glove' with the industry. It is high time for game studies to turn a critical eye on itself

    Lost in the App Store: The Political Economy of the Canadian Game App Economy

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    This commentary discusses the political economy of apps. The authors found that Canadian-made game apps are notably absent in the Canadian App Store. This should be both worrying and surprising, as Canada has a relatively sizable game industry. While policy conversations on digital transformation focus on emerging technology, the authors point toward the power and politics of digital platforms as one of the key issues preventing growth in the Canadian digital economy

    Platformisation

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    Este artigo contextualiza, define e operacionaliza o conceito de plataformização. A partir de insights vindos de diferentes perspectivas acadêmicas sobre plataformas – estudos de software, economia política crítica, estudos de negócios e estudos culturais – desenvolvemos uma abordagem compreensiva em relação a esse processo. A plataformização é definida como a penetração de infraestruturas, processos econômicos e estruturas governamentais das plataformas digitais em diferentes setores econômicos e esferas da vida. Ela também envolve a reorganização de práticas e imaginários culturais em torno dessas plataformas. A partir do exemplo de app stores, mostramos como essa definição pode ser empregada em pesquisas empíricas.Palavras-chave: Plataformas. Plataformização. Dataficação. Mercados multilaterais. Economia política. Governança.This article contextualises, defines, and operationalises the concept of platformisation. Drawing insights from different scholarly perspectives on platforms—software studies, critical political economy, business studies, and cultural studies—it develops a comprehensive approach to this process. Platformisation is defined as the penetration of infrastructures, economic processes and governmental frameworks of digital platforms in different economic sectors and spheres of life, as well as the reorganisation of cultural practices and imaginations around these platforms. Using app stores as an example, we show how this definition can be employed in research.Keywords: Platforms. Platformisation. Datafication. Multi-sided markets. Political Economy. Governance

    The mod industries? The industrial logic of non-market game production

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    This article seeks to make the relationship between non-market game developers (modders) and the game developer company explicit through game technology. It investigates a particular type of modding, i.e. total conversion mod teams, whose organization can be said to conform to the high-risk, technologically-advanced, capital-intensive, proprietary practice of the developer company. The notion 'proprietary experience' is applied to indicate an industrial logic underlying many mod projects. In addition to a particular user-driven mode of cultural production, mods as proprietary extensions build upon proprietary technology and are not simple redesigned games, because modders tend to follow a particular marketing and industrial discourse with corresponding industrial-like practices

    The Engine Is the Message: Videogame Infrastructure and the Future of Digital Platforms

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    On January 18, Microsoft revealed its $68.7 billion deal to acquire videogame publisher Activision Blizzard. The acquisition was pitched as an investment towards “metaverse platforms” that gaming would play a key role in developing. Journalists speculated about the increasing consolidation of the videogame industry and whether blockbuster franchises would be locked into Microsoft’s platforms and subscription services. Commentary on the metaverse weighed in on how toxicity and harassment in game industry workplaces such as Activision Blizzard might relate to issues of trust and safety in virtual worlds such as Meta’s Horizon Worlds. Seemingly above the fray of platform strategy, market speculation, and corporate scandal, New Yorker writer Kyle Chayka (2022) tweeted as a matter of fact: “video game infrastructure and tools are increasingly going to take over all digital platforms”. This panel contextualizes discussions about the business and aesthetics of 3D platforms in the infrastructural work of game engines, which routinely integrate databases, file formats, web protocols, and translational algorithms. We trace public debates and corporate statements over representation and governance, equity and inclusion (Bosworth 2021) to the techniques, technologies, and practices that enable massive real-time 3D digital spaces to flow and transact. We also highlight the growing intertwinement between game engine development companies and related content ecosystems, such as the Epic Games Store and the Unreal Engine, and Epic’s and Unity’s Asset Stores. This panel investigates how digital systems are designed to regulate technical interoperability and its implications for creative practice and cultural production. Together, these papers map how power and capital become centralized and distributed throughout the back end of the metaverse, and politicize how social practices and subjectivities are negotiated through technological architecture
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