Effects of TikTok Influencers on the Purchase Intention of Gen-Z: Cosmetic Industry

This study investigates how TikTok influencers affect Generation Z's purchase intention toward the cosmetic industry in HCMC. The research issue is a lack of knowledge on how TikTok influencers affect Generation Z's buying intentions for cosmetics. The research objective is to investigate the relationships among influencers' credibility, physical attractiveness, expertise, social advocacy, customers' trust, gender, and purchase intention. The literature study emphasizes the significance of customer trust and influencer characteristics in influencing consumer intention. A questionnaire survey is used as a data gathering technique in this research employing a quantitative methodology. To analyze the data, SPSS will be used as the statistical program. Descriptive statistics will be computed to summarize the data. Multiple regression analysis will examine the relationship between influencers' characteristics and customer trust toward their purchase intention. According to the findings, all influencers' characteristics, including credibility, physical attractiveness, expertise, and social advocacy, have favorable effects on Gen Z's purchasing intention. Surprisingly, customer trust has the most influence on Gen Z behavior. It indicates that there is a difference in purchase intention for different genders. The outcomes will offer valuable insights to cosmetic industry marketers at HCMC to develop effective influencer marketing strategies for Generation Z consumers

Out Here: A Short Film about Outdoor School in Oregon

In this thesis, I created a short film to immerse and connect, or reconnect, Oregonians to Outdoor School and its impact on youth. Outdoor School (ODS) is an experiential outdoor education program for 5th and 6th graders, that recently became funded statewide in Oregon through voters’ approval of Measure 99. Participants’ interviews and engagement in activities were filmed during a 6-day, 5-night Outdoor School program in Fall 2018. Increasing stakeholder knowledge of the Outdoor School program may help Oregonians make more informed decisions regarding Outdoor School.Key Words: Outdoor School, short film, experiential education, outdoor education, Measure 9

Solitude profiles and psychological adjustment in Chinese late adolescence: a person-centered research

Objectives: From the perspective of person-centered research, the present study aimed to identify the potential profiles of solitude among late adolescents based on their solitary behavior, motivation, attitude, and time alone. In addition, to echo the paradox of solitude, we further explored the links between solitude profiles and adjustment outcomes.Methods: The participants of the study were 355 late adolescents (56.34% female, M age = 19.71 years old) at three universities in Shanghai, China. Measures of solitary behavior, autonomous motivation for solitude, attitude toward being alone, and time spent alone were collected using adolescents' self-report assessments. The UCLA Loneliness Scale, the Beck Depression Inventory, and the Basic Psychological Needs Scales were measured as indices of adjustment.Results: Latent profile analysis revealed four distinct groups: absence of the aloneness group (21.13%), the positive motivational solitude group (29.01%), the negative motivational solitude group (38.03%), and the activity-oriented solitude group (11.83%). Differences emerged among these four groups in terms of loneliness, depressive symptoms, and basic needs satisfaction, with adolescents in the negative motivational solitude group facing the most risk of psychological maladjustment.Conclusion: Findings revealed the possible heterogeneous nature of solitude among Chinese late adolescents and provided a theoretical basis for further understanding of adolescents' solitary state

Drug-Related Problems in Prescribing for Pediatric Outpatients in Vietnam

BACKGROUND: Our study was conducted to determine the prevalence of drug-related problems (DRPs) in outpatient prescriptions, the impact of DRPs on treatment efficacy, safety, and cost, and the determinants of DRPs in prescribing for pediatric outpatients in Vietnam. METHODS: A retrospective cross-sectional study was conducted on pediatric outpatients at a pediatric hospital in Can Tho, Vietnam. DRPs were classified according to the Pharmaceutical Care Network Europe classification (PCNE) of 2020. The study determined prevalence of DRPs and their impacts on efficacy, safety, and cost. Multivariate regression was used to identify the determinants of DRPs. RESULTS: The study included 4339 patients (mean age 4.3, 55.8% male), with a total of 3994 DRPs, averaging 0.92 DRP/prescription. The proportion of prescriptions with at least one DRP was 65.7%. DRPs included inappropriate drug selection (35.6%), wrong time of dosing relative to meals (35.6%), inappropriate dosage form (9.3%), inappropriate indication (7.1%), and drug-drug interactions (0.3%). The consensus of experts was average when evaluating each aspect of efficiency reduction, safety reduction, and treatment cost increase, with Fleiss' coefficients of 0.558, 0.511, and 0.541, respectively (p < 0.001). Regarding prescriptions, 50.1% were assessed as reducing safety. The figures for increased costs and decreased treatment effectiveness were 29.0% and 23.9%, respectively. Patients who were ≤2 years old were more likely to have DRPs than patients aged 2 to 6 years old (OR = 0.696; 95% CI = 0.599-0.809) and patients aged over 6 years old (OR = 0.801; 95% CI = 0.672-0.955). Patients who had respiratory system disease were more likely to have DRPs than patients suffering from other diseases (OR = 0.715; 95% CI = 0.607-0.843). Patients with comorbidities were less likely to have DRPs than patients with no comorbidities (OR = 1.421; 95% CI = 1.219-1.655). Patients prescribed ≥5 drugs were more likely to have DRPs than patients who took fewer drugs (OR = 3.677; 95% CI = 2.907-4.650). CONCLUSION: The proportion of prescriptions in at least one DRP was quite high. Further studies should evaluate clinical significance and appropriate interventions, such as providing drug information and consulting doctors about DRPs

Does taking a short break from social media have a positive effect on well-being? Evidence from three preregistered field experiments

Concerns about the consequences of social media use on well-being has led to the practice of taking a brief hiatus from social media platforms, a practice known as “digital detoxing.” These brief “digital detoxes” are becoming increasingly popular in the hope that the newly found time, previously spent on social media, would be used for other, theoretically more rewarding, activities. In this paper, we test this proposition. Participants in three preregistered field experiments (ntot = 600) were randomly assigned to receiving each of two conditions on each of two different days: a normal-use day or an abstinence day. Outcomes (social relatedness, positive and negative affect, day satisfaction) were measured on each of the two evenings of the study. Results did not show that abstaining from social media has positive effects on daily well-being (in terms of social relatedness, positive and negative affect, day satisfaction) as suggested by the extant literature. Participants reported similar well-being on days when they used social media and days when they did not. Evidence indicated that abstinence from social media had no measurable positive effect on well-being, and some models showed significant deficits in social relatedness and satisfaction with one’s day. We discuss implications of the study of social media hiatus and the value of programmatic research grounded in preregistered experimental designs