Brand content advertainment

During the last decades the media have had a spectacular advance giving a dramatic turn to the traditional communication. This fact caught the attention of many service and merchandise companies which were facing consumers overwhelmed by traditional publicity and with difficulty to differentiate their products. Publicity agencies had to adapt themselves to new ways of communication to take the brands to better levels of acceptance and differentiation. As a result, the publicity concepts searched for new entertaining ways to scatter. In this way, the publicity (advertising) and the entertainment fuse together and give rise to the “Advertainment” which belongs to a group of contemporary proposals and alternatives of communication that comes from the Brand Content. In the advertainment the message may not present the mother brand at the beginning, but it will be always present when the consumer is immersed in the experiences. The present article exposes the development of this proposal, its principal characteristics and the materialization of it in some examples.Durante las últimas décadas los medios de comunicación han tenido un avance espectacular, dando así un giro a la comunicación tradicional. Esto llamó la atención de varias empresas de servicios y mercancías que se enfrentaban a consumidores abombados de la publicidad tradicional y con dificultad para diferenciar a sus productos. Las agencias de publicidad tuvieron que adaptarse a estas nuevas formas de comunicación para llevar a las marcas a mejores niveles de aceptación y diferenciación. Como resultado, los conceptos publicitarios buscaron nuevas formas entretenidas para esparcirse. Así, la Publicidad (Advertising) y el entretenimiento (entretainment) se fusionan y nace el “Advertainment”, que pertenece a un grupo de varias propuestas contemporáneas y alternativas de comunicación, que nace del Brand Content. En él, el mensaje puede no presentar a la marca madre en un inicio, pero ella siempre estará presente cuando el consumidor esté sumergido en las experiencias. El desarrollo de esta propuesta, sus principales características y la materialización de ella en ejemplos es de lo que hablará en el artículo

ATTITUDE AND IDENTITY OF ACEHNESE TOWARDS THE USE OF THEIR LANGUAGE (AN INVESTIGATION OF THREE GENERATIONS OF ACEHNESE FAMILIES IN THE BIREUEN DISTRICT)

ABSTRACTNaula Aulia, 2017. Attitude and Identity of Acehnese towards the Use of Their Language (An Investigation of Three Generations of Acehnese Families in Bireuen District). Thesis Graduate Program in English Language Education of Syiah Kuala University.Advisors: (1) Dr. Zulfadli A. Aziz, S.Pd., M.A. (2) Dr. Yunisrina Q. Yusuf, S.Pd., M.Ling.Key Words: Attitude, Identity, AcehneseThis study is aimed at investigating how the Acehnese identify themselves as Acehnese and finding out their attitude towards their language. This study employed a descriptive qualitative method. The informants of this research were nine Acehnese women of three different generations in Bireuen District. The instrument for this research was interview guide. The data were collected by conducting interviews. Based on the interview result, the researcher found that there were many different responses which indicated their attitude towards the language and their identity as Acehnese. Most of the participants, from the first generation until the third generation, found that they claimed themselves as the Acehnese through their generation, language and residence. Furthermore, the researcher found that most of the participants still used Acehnese in conversation. Yet, it was also found that there were participants who preferred to speak Indonesian. The first generation participants would not shift their language except they met other people outside of the city. Similar to the first generation participants, the second generation participants also tended to speak Indonesian just because of the situation and the interlocutors. Only one of them showed negative attitude towards the language. So this generation was the generation that commenced a change in the use of their indigenous language and it indicated a decrease in the use of the language for the future generation. Further, the third generation participants preferred to speak Indonesian rather than Acehnese because they argued that nowadays people speak Indonesian either at home or outside the home. Based on the analysis, in general, they still claimed themselves as the Acehnese and used Acehnese as their primary language in conversation. Further, they were willing to maintain their language as long as they knew about Acehnese and learn more about Acehnese

Sparse Predictive Modeling : A Cost-Effective Perspective

Many real life problems encountered in industry, economics or engineering are complex and difficult to model by conventional mathematical methods. Machine learning provides a wide variety of methods and tools for solving such problems by learning mathematical models from data. Methods from the field have found their way to applications such as medical diagnosis, financial forecasting, and web-search engines. The predictions made by a learned model are based on a vector of feature values describing the input to the model. However, predictions do not come for free in real world applications, since the feature values of the input have to be bought, measured or produced before the model can be used. Feature selection is a process of eliminating irrelevant and redundant features from the model. Traditionally, it has been applied for achieving interpretable and more accurate models, while the possibility of lowering prediction costs has received much less attention in the literature. In this thesis we consider novel feature selection techniques for reducing prediction costs. The contributions of this thesis are as follows. First, we propose several cost types characterizing the cost of performing prediction with a trained model. Particularly, we consider costs emerging from multitarget prediction problems as well as a number of cost types arising when the feature extraction process is structured. Second, we develop greedy regularized least-squares methods to maximize the predictive performance of the models under given budget constraints. Empirical evaluations are performed on numerous benchmark data sets as well as on a novel water quality analysis application. The results demonstrate that in settings where the considered cost types apply, the proposed methods lead to substantial cost savings compared to conventional methods

Editorial

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Plan estratégico de la carrera de Gastronomía de la Facultad de Salud Pública, de la Escuela Superior Politécnica de Chimborazo, período 2018-2022

El presente trabajo de titulación tiene como finalidad diseñar un Plan Estratégico de la carrera de Gastronomía de la Facultad de Salud Pública, de la Escuela Superior Politécnica de Chimborazo, período 2018-2022., cuya herramienta permitirá a la escuela mejorar la eficiencia en la gestión administrativa. Para llevar a cabo este trabajo se recolectó datos proporcionados por la escuela, además se utilizó distintas técnicas e instrumentos de investigación, tales como la encuesta que se aplicó a los maestros, estudiantes de la institución, y una entrevista que fue dirigido al director de escuela, cuyos resultados facilitaron realizar un análisis FODA, de la cual se pudo constar las debilidades que afectan en la eficiencia y eficacia de la organización dentro de la misma. Como resultado de la investigación se determina que la carrera de gastronomía carece de una planificación estratégica, afectando así la optimización de recursos y ejecución oportuna de capacitaciones a los docentes, actualización de la bibliografía y vinculación con la sociedad. Con todos los resultados se procedió a diseñar el plan estratégico a fin de entregar una herramienta útil y sencilla en la que se detalla estrategias medibles, entre otros aspectos que ayudan a la gestión administrativa a ser más eficiente y efectiva. Por lo tanto, se recomienda que las autoridades involucradas con la carrera consideren la ejecución de este trabajo, donde les permitirá la toma de decisiones acertadas en beneficio propio, institucional y nacional.The following investigation's objective is to design a Strategic Plan for the Gastronomy career, School of Public Health, of the Escuela Superior Politécnica de Chimborazo, period 2018-2022., Whose tool will allow the school to improve the efficiency in the administrative management In order to carry out this work, It was collected from data provided by the school, In addition, different research techniques and instruments were used, such as the survey that was applied to teachers, students of the institution, and an interview that was directed the school principal, whose results facilitated a FODA analysis, which could show the weaknesses that affect the efficiency and effectiveness of the organization within it. As a result of the research, it is determined that the culinary career lacks strategic planning, thus affecting the optimization of resources and timely execution of training for teachers, updating the bibliography and linking with society. With all the results it proceeded to design the strategic plan in order to deliver a useful and simple tool that details measurable strategies, among other aspects that help administrative management to be more efficient and effective. Therefore, it is recommended that the authorities involved with the career consider the execution of this work, where it will allow them to make the right decisions taking for their own benefit, institutional and national

Desempeño profesional docente del área de ciencias naturales y su relación con la calidad del servicio educativo que brinda la Unidad Educativa “Héroes del 41” de la ciudad de Machala durante el periodo lectivo 2014 - 2015

Publicación a texto completo no autorizada por el autorAnaliza si el desempeño profesional del docente del área de ciencias naturales influye en el nivel de calidad del servicio educativo que brinda la unidad educativa “Héroes del 41”de la ciudad de Machala. Investigación de tipo aplicativo, cuantitativo y utiliza el diseño descriptivo, explicativo; a través del muestreo aleatorio simple se selecciona una muestra de 308 estudiantes y 167 padres de familia además de los 9 docentes del área de ciencias naturales a quienes se les aplica la técnica de la encuesta y se usa como instrumento el cuestionario estructurado por ítems para recoger los datos proporcionados. El estudio demuestra que no existe influencia directa entre el desempeño profesional docente y la calidad del servicio educativo, lo que significa que se deben mejorar aspectos de infraestructura y monitorear ciertos procesos académicos y administrativos.Tesi

Determinación de la presencia de arsénico en balanceados, gallinazas y vísceras de pollos

This thesis project focuses on the quantitative determination of arsenic in different samples of chicken feed, poultry and chicken offal. In order to do this, first, it was necessary to research and choose the most optimal method to digest the organic matter of the samples, and in this way, ensure a better analysis of arsenic. Once the digestion of organic matter was done, the determination of arsenic was realized using the method of Atomic Absorption Spectroscopy. This method was sufficient to analyze the arsenic in the samples since the quantities found of this element in the samples were within the measurement range of the instrument of Atomic Absorption Spectroscopy that was used. After determining the quantity of arsenic, the values found were compared with the maximum intake of arsenic in food, established by health organizations around the world. The results reflect that the content of arsenic in the samples exceed the approved limits of health organizations. Finally, these results lead to new questions that require of new, deeper and long term investigations.Este trabajo se enfocó en realizar un análisis para determinar cuantitativamente la presencia de arsénico en diferentes balanceados, gallinazas y vísceras de pollo. Para esto, primero se buscó y determinó el método más óptimo para digerir la materia orgánica de las muestras y asegurar así, un mejor análisis del arsénico presente en las mismas. Una vez realizada la digestión de materia orgánica, se procedió a la determinación de arsénico con el método de Espectrofotometría de Absorción Atómica. Este método demostró ser suficiente para el análisis de arsénico en las muestras de estudio pues las cantidades encontradas de este elemento se encontraban en el rango de detección del instrumento de Absorción Atómica utilizado. Luego de cuantificar la presencia de arsénico, se procedió a comparar estos valores con los valores máximos de ingesta en alimentos, establecidos por Organizaciones de Salud alrededor del mundo. Los resultados obtenidos del análisis de las muestras reflejan que el contenido de arsénico de las mismas sobrepasa a los límites aprobados por Organizaciones de Salud. Finalmente, los resultados obtenidos dan lugar a nuevas preguntas que para ser respondidas requieren de la realización de estudios más profundos y de largo plazo

Penggunaan Gaya Bahasa Sindiran Pada Donghua The Daily Life Of The Immortal King《仙王的日常生 活 S1》(Xiān Wáng De Rìcháng Shēnghuó) S1 Karya 枯玄 (Kuxuan)

Abstrak Bahasa merupakan alat informasi dan komunikasi yang digunakan oleh setiap orang untuk berkomunikasi dengan manusia lain dalam menjalankan kehidupannya sehari-hari, tanpa bahasa tidak akan ada penciptaan seni, budaya, media telekomunikasi dan berbagai bahasa yang ada di dunia ini. Penelitian ini mengenai gaya bahasa dalam konteks donghua. Adapun penelitian ini meneliti tentang bentuk, fungsi, dan dampak penggunaan gaya bahasa sindiran dalam proses tindak tutur. Teori penelitian ini menggunakan teori Geroys Keraf. Tujuan penelitian ini adalah Mendeskripsikan bentuk, fungsi, dan dampak gaya bahasa sindiran dalam Donghua The Daily Life of The Immortal King《仙王的日常生活 S1》(Xiān Wáng de Rìcháng Shēnghuó) S1. Penelitian ini merupakan jenis penelitian deskriptif kualitatif dan menggunakan teori stilistika. Teknik pengumpulan data menggunakan teknik simak bebas libat dan cakap. Teknik analisis data dalam penelitian ini menggunakan teknik deskriptif- interpretatif. Dalam penelitian ini didapatkan sebanyak 47 data penelitian. Berdasarkan penelitian yang telah dilakukan didapatkan hasil 1) bentuk gaya bahasa sindiran ada 5, yaitu ada ironi, sinisme, sarkasme, satire, innuendo. 2) fungsi penggunaan gaya bahasa sindiran ada 4, yaitu meninggikan selerah, mempengaruhi/meyakinkan lawan tutur, menciptakan perasaan hati tertentu, memperkuat efek gagasan. 3) dampak penggunaan gaya bahasa sindiran ada 6, yaitu mendinginkan suasana, proses tindak tutur terhenti, memperkeruh suasana, suasana menjadi canggung, menimbulkan rasa sungkan, tidak terjadi apa-apa/respon biasa. Penggunaan bentuk gaya bahasa sindiran yang paling dominan terjadi pada gaya bahasa sindiran sarkasme, fungsi gaya bahasa sindiran yang paling dominan terjadi pada menciptakan perasaan hati tertentu, dan dampak gaya bahasa sindiran yang paling dominan adalah memperkeruh suasana. Kata kunci : gaya bahasa sindiran, donghua, The Daily Life of The Immortal King《仙王的日常生活 S1》 Abstract Language is an information and communication tool that is used by everyone to communicate with other humans in carrying out their daily lives, without language there will be no creation of art, culture, telecommunications media and various languages that exist in this world. This research is about language style in donghua context. This research examines the form, function, and impact of using satire language style in the speech act process. The theory of this research uses the theory of Geroys Keraf. The purpose of this study is to describe the form, function, and impact of satire in Donghua The Daily Life of The Immortal King《仙王的日 常生活 S1》(Xiān Wáng de Rìcháng Shēnghuó) S1. This research is a type of qualitative descriptive research and uses stylistic theory. The data collection technique used a free-involvement and conversational listening technique. The data analysis technique in this study used descriptive-interpretive techniques. In this study obtained as many as 47 research data. Based on the research that has been done, it is found that 1) there are 5 forms of satire language style, namely irony, cynicism, sarcasm, satire, and innuendo. 2) there are 4 functions of using satire language style, namely elevating appetite, influencing/convincing the interlocutor, creating certain feelings of heart, strengthening the effect of ideas. 3) the impact of using satire language style is 6, namely cooling the atmosphere, the speech act process stops, clouding the atmosphere, the atmosphere becomes awkward, creates a feeling of reluctance, nothing happens / normal response. The use of the most dominant form of satire language style occurs in sarcasm satire, the most dominant function of satire language style occurs in creating certain feelings of heart, and the impact of the most dominant satire language style is to cloud the atmosphere. Keywords : satire language style, donghua, The Daily Life of The Immortal King《仙王的日常生活 S1

Editorial

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