Multichannel in a complex world

The proliferation of devices and channels has brought new challenges to just about every organisation in delivering consistently good customer experiences and effectively joining up service provision with marketing activity, data and content. A good multichannel strategy and execution is increasingly becoming essential to marketers and customer experience professionals from every sector. This report seeks to identify the key issues, challenges and opportunities that surround multichannel and provide some best practice insight and principles on the elements that are key to multichannel success. As part of the research for this report, we spoke to six experienced customer experience and marketing practitioners from large organisations across different sectors. In Multichannel Marketing: Metrics and Methods for On and Offline Success, Akin Arikan (2008) said: ‘Because customers are multichannel beings and demand relevant, consistent experiences across all channels, businesses need to adopt a multichannel mind-set when listening to their customers.’ It was clear from the companies interviewed for this report that it remains challenging for many organisations to maintain consistency across so many customer touchpoints. Not only that, but the ability to balance consistency with the capability to fully exploit the unique attributes of each channel remains an aspiration for many. The proliferation of devices and digital channels has added complexity to customer journeys, making issues around the joining up of customer experience and the attribution of value of key importance to many. Whilst senior leaders within the organisations spoken to seem to be bought in to multichannel, this buy-in was not always replicated across the rest of the organisation and did not always translate into a cohesive multichannel strategy. A number of companies were undertaking work around customer journey mapping and customer segmentation, using a variety of passive and actively collected data in order to identify specific areas of poor customer experience and create action plans for improvement. Others were undertaking projects using sophisticated tracking and tagging technologies to develop an understanding of the value and role of specific channels and to provide better intelligence to the business on attribution that might be used to inform future investment decisions. A consistent barrier to improving customer experience is the ability to join up many different legacy systems and data in order to provide a single customer view and form the basis for delivery of a more consistent and cohesive multichannel approach. Whilst there remain significant challenges around multichannel, there are some useful technologies allowing businesses to develop better insight into customer motivation and activity. Nonetheless, delivery of seamless multichannel experience remains a work-inprogress for many

Spin dynamics in the generalized ferromagnetic Kondo model for manganites

Dynamical spin susceptibility is calculated for the generalized ferromagnetic Kondo model which describes itinerant $e_{g}$ electrons interacting with localized $t_{2g}$ electrons with antiferromagnetic coupling. The calculations done in the mean field approximation show that the spin-wave spectrum of the system in ferromagnetic state has two branches, acoustic and optic ones. Self-energy corrections to the spectrum are considered and the acoustic spin-wave damping is evaluated

Classical spin liquid instability driven by off-diagonal exchange in strong spin-orbit magnets

We show that the off-diagonal exchange anisotropy drives Mott insulators with strong spin-orbit coupling to a classical spin liquid regime, characterized by an infinite number of ground states and Ising variables living on closed or open strings. Depending on the sign of the anisotropy, quantum fluctuations either fail to lift the degeneracy down to very low temperatures, or select non-collinear magnetic states with unconventional spin correlations. The results apply to all 2D and 3D tri-coordinated materials with bond-directional anisotropy, and provide a consistent interpretation of the suppression of the x-ray magnetic circular dichroism signal reported recently for $\beta$-Li$_2$IrO$_3$ under pressure

Nonlinear dynamic intertwining of rods with self-contact

Twisted marine cables on the sea floor can form highly contorted three-dimensional loops that resemble tangles. Such tangles or hockles are topologically equivalent to the plectomenes that form in supercoiled DNA molecules. The dynamic evolution of these intertwined loops is studied herein using a computational rod model that explicitly accounts for dynamic self-contact. Numerical solutions are presented for an illustrative example of a long rod subjected to increasing twist at one end. The solutions reveal the dynamic evolution of the rod from an initially straight state, through a buckled state in the approximate form of a helix, through the dynamic collapse of this helix into a near-planar loop with one site of self-contact, and the subsequent intertwining of this loop with multiple sites of self-contact. This evolution is controlled by the dynamic conversion of torsional strain energy to bending strain energy or, alternatively by the dynamic conversion of twist (Tw) to writhe (Wr). KEY WORDS Rod Dynamics, Self-contact, Intertwining, DNA Supercoiling, Cable HocklingComment: 35 pages, 9 figures, submitted to Proceedings of the Royal Society A: Mathematical, Physical and Engineering Science

Spin-1 effective Hamiltonian with three degenerate orbitals: An application to the case of V_2O_3

Motivated by recent neutron and x-ray observations in V_2O_3, we derive the effective Hamiltonian in the strong coupling limit of an Hubbard model with three degenerate t_{2g} states containing two electrons coupled to spin S = 1, and use it to re-examine the low-temperature ground-state properties of this compound. An axial trigonal distortion of the cubic states is also taken into account. Since there are no assumptions about the symmetry properties of the hopping integrals involved, the resulting spin-orbital Hamiltonian can be generally applied to any crystallographic configuration of the transition metal ion giving rise to degenerate t_{2g} orbitals. Specializing to the case of V_2O_3 we consider the antiferromagnetic insulating phase. We find two variational regimes, depending on the relative size of the correlation energy of the vertical pairs and the in-plane interaction energy. The former favors the formation of stable molecules throughout the crystal, while the latter tends to break this correlated state. We determine in both cases the minimizing orbital solutions for various spin configurations, and draw the corresponding phase diagrams. We find that none of the symmetry-breaking stable phases with the real spin structure presents an orbital ordering compatible with the magnetic space group indicated by very recent observations of non-reciprocal x-ray gyrotropy in V_2O_3. We do however find a compatible solution with very small excitation energy in two distinct regions of the phase space, which might turn into the true ground state of V_2O_3 due to the favorable coupling with the lattice. We illustrate merits and drawbacks of the various solutions and discuss them in relation to the present experimental evidence.Comment: 36 pages, 19 figure

Quantum spin liquid at finite temperature: proximate dynamics and persistent typicality

Quantum spin liquids are long-range entangled states of matter with emergent gauge fields and fractionalized excitations. While candidate materials, such as the Kitaev honeycomb ruthenate $\alpha$-RuCl$_3$, show magnetic order at low temperatures $T$, here we demonstrate numerically a dynamical crossover from magnon-like behavior at low $T$ and frequencies $\omega$ to long-lived fractionalized fermionic quasiparticles at higher $T$ and $\omega$. This crossover is akin to the presence of spinon continua in quasi-1D spin chains. It is further shown to go hand in hand with persistent typicality down to very low $T$. This aspect, which has also been observed in the spin-1/2 kagome Heisenberg antiferromagnet, is a signature of proximate spin liquidity and emergent gauge degrees of freedom more generally, and can be the basis for the numerical study of many finite-$T$ properties of putative spin liquids.Comment: 13 pages, 11 figures, accepted versio

Orbital-spin order and the origin of structural distortion in MgTi2_2O4_4

We analyze electronic, magnetic, and structural properties of the spinel compound MgTi$_2$O$_4$ using the local density approximation+U method. We show how MgTi$_2$O$_4$ undergoes to a canted orbital-spin ordered state, where charge, spin and orbital degrees of freedom are frozen in a geometrically frustrated network by electron interactions. In our picture orbital order stabilize the magnetic ground state and controls the degree of structural distortions. The latter is dynamically derived from the cubic structure in the correlated LDA+U potential. Our ground-state theory provides a consistent picture for the dimerized phase of MgTi$_2$O$_4$, and might be applicable to frustrated materials in general.Comment: 6 pages, 6 figure

Strengthening Resilience by thinking of Knowledge as a nutrient connecting the local person to global thinking: The case of Social Technology/Tecnologia Social

In this chapter, we describe the Knowledge as a Nutrient framework that emerged from these conversations. We describe how it relates to the Tecnologia Social policy approach to sustainability, developed in Brazil (Dagnino et al. 2004, Fundação Banco do Brasil 2009, Costa 2013), which is not well known in the anglophone world. Tecnologia Social was both inspired by and rooted in Paulo Freire’s pedagogical thinking (2000, Klix 2014).   We show how this framework has the potential to increase community resilience and adaptive capacity, not only for communities that face and must adapt to climate change but for all communities in the throes of complex social, ecological, economic and political transitions.This research was supported by the International Development Research Centre, grant number IDRC GRANT NO. 106002-00

Cosmic ray induced radioactivity in astronauts as a measure of radiation dose /a/

Cosmic ray induced radioactivity in astronauts as measure of radiation dosag