Digital play and the actualisation of the consumer imagination

In this article, the authors consider emerging consumer practices in digital virtual spaces. Building on constructions of consumer behavior as both a sense-making activity and a resource for the construction of daydreams, as well as anthropological readings of performance, the authors speculate that many performances during digital play are products of consumer fantasy. The authors develop an interpretation of the relationship between the real and the virtual that is better equipped to understand the movement between consumer daydreams and those practices actualized in the material and now also in digital virtual reality. The authors argue that digital virtual performances present opportunities for liminoid transformations through inversions, speculations, and playfulness acted out in aesthetic dramas. To illustrate, the authors consider specific examples of the theatrical productions available to consumers in digital spaces, highlighting the consumer imagination that feeds them, the performances they produce, and the potential for transformation in consumer-players

Using Stars, Not Just ‘Reading’ Them:The roles and functions of film stars in mother-daughter relations

This article explores the various and important ways in which film stars can function within mother-daughter relations over the life-cycle of their relationship. Drawing on detailed qualitative material from an interdisciplinary audience study of mothers’ and daughters’ shared relations to film stars, it demonstrates how a significant shift can be identified with regard to the kinds of roles that stars play in dyadic relations as a daughter experiences various developmental and transitional phases to adulthood. Necessitating an alternative approach to those previously employed within Star and Celebrity Studies, the article takes a significant new perspective on the study of audiences for stars from the work of art anthropologist Alfred Gell (1998) and proposes a move away from semiotic, ‘textualist’ readings of stars towards an ‘action’-centred exploration of the ways in which films stars are used and function in social interactions over the life-cycle of personal relationships