Non-verbal means as a factor of attraction in English political Internet advertising

The article discusses the importance of non-verbal means of communication as stimulators of recipients’ interest and intensification of effectiveness of information provided on the websites of the British politicians.В статье рассматривается значимость невербальных средств коммуникации как стимуляров интереса реципиента и интенсификатов воздейственности представляемой на сайтах британских политиков информации

МОДЕЛЬНИЙ АСПЕКТ ОЦІНКИ ЕФЕКТИВНОСТІ ОРГАНІЗАЦІЇ УПРАВЛІННЯ ТА МОТИВАЦІЇ ПЕРСОНАЛУ

This paper proposes methodological aspects of evaluation of organization efficiency of personnel management and motivation on the bases of application of economic and mathematical tools by implementing a three-component algorithmic model. The structural divisions heads’ work effectiveness evaluation is carried out on the basis of econometric systems of structural equations that allow you to rank personality, communicative, innovative, social and corporate managers characteristics that have the greatest impact on the overall performance indicators of the bank staff among which are considered amount of attracted funds;  assessment of employee's compliance with the standard;  activity efficiency (number of contracts); contribution to development. The obtained modeling results confirm the hypothesis that structural unit managers need to work on the development of their communicative, innovative, personal and social characteristics. Models for analyzing the personnel motivation factors on the bases of the methodology of multivariate statistical factor analysis with initial list of 13 main indicators of staff motivation are proposed; as a result, we set up the aggregated factors that reflect the properties of several motivational components such as financial, social incentives and medical insurance for employees. The model for estimating influence of motivation factors on results of bank's activity on the bases of nonlinear econometric functions is constructed. The regression equation of the motivation factors  influence on the bank total profit is obtained. The proposed model toolkit for evaluation of efficiency of management and staff motivation will allow the bank's management to improve motivation and incentives mechanisms in order to raise efficiency of stuff productivity in direction of increasing bank profitability and competitiveness.В статье предложены методологические аспекты оценки эффективности организации управления персоналом и мотивации на основе применения экономико-математических методов и моделей. Осуществлена оценка эффективности труда руководителей структурных подразделений на основе эконометрических систем структурных уравнений. Предложенные модели анализа факторов мотивации персонала на основе факторного анализа в результате чего сформированы агрегированные факторы, отражающие свойства нескольких мотивационных компонент, а именно: материального стимулирования работников, социального стимулирования и охраны здоровья персонала. Построена модель оценки влияния факторов мотивации на результаты деятельности банка на основе нелинейных эконометрических функций. Предложенный модельный инструментарий оценки эффективности управления и мотивации персонала позволит руководству банка усовершенствовать механизмы мотивации и стимулирования с целью повышения эффективности их работы в направлении повышения прибыльности и конкурентоспособности банка.У статті запропоновано методологічні аспекти оцінки ефективності організації управління персоналом та мотивації на основі застосування економіко-математичного інструментарію шляхом реалізації трьохкомпонентної алгоритмічної моделі. Здійснено оцінку ефективності праці керівників структурних підрозділів на основі економетричних систем структурних рівнянь, що дозволяють ранжувати особистісні,  комунікативні, інноваційні, соціальні та корпоративні характеристики, які в найбільшій мірі впливають на загальні показники ефективності роботи персоналу банку, серед яких розглядаються обсяг залучених коштів; оцінка працівника щодо відповідності стандарту; ефективність діяльності (кількість контрактів); вклад у розвиток. Отримані результати підтверджують гіпотезу, що керівникам структурних підрозділів треба працювати над розвитком своїх комунікативних, інноваційних, особистих та соціальних характеристик. Запропоновані моделі аналізу факторів мотивації персоналу за методологією багатовимірного статистичного факторного аналізу на основі вихідного переліку з 13 основних показників мотивації персоналу, у результаті чого сформовані агреговані фактори, що відбивають властивості декількох мотиваційних компонентів, а саме: матеріального стимулювання робітників, соціального стимулювання та охорони здоров’я персоналу. Побудовано модель оцінки впливу факторів мотивації на результати діяльності банку на основі нелінійних економетричних функцій. Отримано регресійне рівняння впливу факторів мотивації на загальний прибуток банку.Запропонований модельний інструментарій оцінювання ефективності управління та мотивації персоналу дозволить керівництву банку вдосконалити механізми стимулювання та заохочення працівників з метою підвищення ефективності їх праці в напрямі підвищення прибутковості та конкурентоспроможності банку

CHANGES OF THE OPTICAL PROPERTIES OF TOP-GRADE FLOUR (SEMOLINA) FROM DURUM WHEAT DURING ITS RIPENING

Using the rapid method of digital image analysis by the developed scanning flour analyzer the optical properties of flour (semolina) obtained in laboratory and production conditions from durum wheat of three years of harvest (2017–2019), namely the «yellowness» indicator and the color characteristic in the blue part of the spectrum, were determined. The semolina color was also evaluated by the Konica Minolta CR-410 colorimeter. It is established that the «yellowness» indicator and the color characteristic in the blue part of the spectrum did not change within the first 5 to 6 days after grinding. The change of these indicators for all the samples is observed in the period from 6 to 20 days after grinding, there with the «yellowness» indicator decreased by 25 to 40 relative units, the color characteristic in the blue part of the spectrum increased on average by 133,75 relative units. Over the next three months, there was no change of color (by both indicators). In the course of experimental work the optical properties change depending upon carotenoids content of flour (semolina) during its ripening was shown. The correlation dependence between the «yellowness» indicator of flour (semolina) and its carotenoids content is characterized by a high approximation coefficient. The dependence of the color characteristic of flour in the blue part of the spectrum on the content of carotenoids is characterized by an approximation coefficient equal to 0.9358, and is described as a polynomial equation. It shows, that with a low carotenoid content, the considered indicator is higher by an average of 1100 relative units compared to the color of samples with a carotenoid content from 0.70 to 1.21 mcg/g. At that during storage the optical properties of flour variety with the lowest carotenoids content remained practically the same. During 78 days of storage, there was no significant change of color characteristics of the industrial flour samples, studied from the eleventh day after grinding — 5–8 times higher than the average repeatability of the measurement results.Using the rapid method of digital image analysis by the developed scanning flour analyzer the optical properties of flour (semolina) obtained in laboratory and production conditions from durum wheat of three years of harvest (2017–2019), namely the «yellowness» indicator and the color characteristic in the blue part of the spectrum, were determined. The semolina color was also evaluated by the Konica Minolta CR-410 colorimeter. It is established that the «yellowness» indicator and the color characteristic in the blue part of the spectrum did not change within the first 5 to 6 days after grinding. The change of these indicators for all the samples is observed in the period from 6 to 20 days after grinding, there with the «yellowness» indicator decreased by 25 to 40 relative units, the color characteristic in the blue part of the spectrum increased on average by 133,75 relative units. Over the next three months, there was no change of color (by both indicators). In the course of experimental work the optical properties change depending upon carotenoids content of flour (semolina) during its ripening was shown. The correlation dependence between the «yellowness» indicator of flour (semolina) and its carotenoids content is characterized by a high approximation coefficient. The dependence of the color characteristic of flour in the blue part of the spectrum on the content of carotenoids is characterized by an approximation coefficient equal to 0.9358, and is described as a polynomial equation. It shows, that with a low carotenoid content, the considered indicator is higher by an average of 1100 relative units compared to the color of samples with a carotenoid content from 0.70 to 1.21 mcg/g. At that during storage the optical properties of flour variety with the lowest carotenoids content remained practically the same. During 78 days of storage, there was no significant change of color characteristics of the industrial flour samples, studied from the eleventh day after grinding — 5–8 times higher than the average repeatability of the measurement results

Structural and transport characteristics of substituted bismuth niobates

The results of studying solid solutions with the composition of Bi 3Nb1 - y Zr y O7 ± δ, Bi2.95Y0.05Nb1 - y Zr y O 7 ± δ (y = 0-0.5; Δy = 0.1), and Bi 6.95Y0.05Nb2 - y Zr y O 15.5 (y = 0.1-1; Δy = 0.1) are presented. XRD and electron microscopy with X-ray microanalysis are used to determine the homogeneity regions of solid solutions; crystallochemical parameters are calculated. It is shown that irrespective of the ratio of Bi: Nb, two cubic phases are formed at an increase in the dopant amount. One of these represents a solid solution based on Bi3NbO7 (δ-phase) and the second one is a solid solution based on δ-Bi2O3 (δ′-phase). Conductivity of sintered samples is studied using the impedance spectroscopy technique. Introduction of yttrium into the bismuth sublattice results in no increase in conductivity of solid solutions, while in the case of the ratio of Bi: Nb = 3: 1, overall conductivity of solid solutions is somewhat higher at similar dopant concentrations. © 2013 Pleiades Publishing, Ltd

Phase formation processes and synthesis of solid solutions in Ca-R-Nb-M-O systems

During the study of the phase formation process in Ca-R-Nb-M-O systems (R=La, Bi, M=Mo, W), an attempt was made to obtain single-phase compounds of CaRNbMO8 composition by the standard ceramic technique. In addition, samples based on LaNbO4, CaWO4, BiNbO4 were also synthesized by the standard ceramic technique. The phase composition of the samples was studied by XRD analysis. The electrical conductivity of the obtained solid solutions and potential composite materials was investigated by impedance spectroscopy

Effect of deformation temperature on formation of ultrafine-grained structure in the age-hardenable Cu-Cr-Zr alloy

The effect of the temperature of plastic deformation performed by equal channel angular pressing on the structure and physical and mechanical properties of the age-hardenable Cu-Cr-Zr alloy has been studied. Plastic deformation results in the formation of an ultrafine-grained structure in some regions with an average grain size smaller than 1 μm, a supersaturated solid solution decomposition, and the precipitation of disperse particle

Preclinical Evaluation of Antitumor Efficacy of a New Radiopharmaceutical Based on Thermoresponsive Carrier and Samarium-153

This work is devoted to studying the in vivo antitumor efficacy of the new injection radiopharmaceutical based on thermoresponsive polymer and β−-emitting radionuclide samarium-153 (153Sm-KARP-CheM). The study of in vivo antitumor efficacy was performed using mice F1 and C57Bl/6 with transplanted subcutaneously sarcoma S37 and melanoma B16, respectively. The animals received single intratumoral bolus injections of 37 MBq (1 mCi), or 18.5 MBq (0.5 mCi) of 153Sm-KARP-CheM, or saline in a volume 0.1 ml. The efficacy of antitumortreatment was evaluated using tumor growth inhibition index (TGI, %) and increase of average life span (ILS, %). The most meaningful therapeutic efficacy after intratumoral injection of 153Sm-KARPCheM was observed in melanoma-bearing mice C57Bl/6. The highest values of TGI for melanoma B16 were 79.5% and 79.6% after treatment with 18.5 MBq or 37 MBq, respectively. An increase of average life span by 17.1% was found in group of melanoma-bearing mice treated with 37 MBq of 153Sm-KARP-CheM only. Tumor growth inhibition of sarcoma S37 was slightly lower as compared with melanoma B16: 62.5% and 59.0% in 37 MBq and 18.5 MBq groups, respectively. 153Sm-KARP-CheM didn’t increase average life span of treated animals. In conclusion, 153Sm-KARP-CheM seems to be effective radiopharmaceutical for local tumor radiotherapy. Keywords: thermoresponsive polymer, samarium-153, radionuclide therapy of cancer, sarcoma S37, melanoma B16, antitumor efficacy

The ways to improve the biological and morphological parameters of young fattening pigs

Studies were carried out to find the new ways to improve the efficiency of iodine use for the young pigs. During the scientific and economic experiment it was found that bringing iodine to the physiological norm, in combination with introduction of 3% bentonite clay into the diets of young fattening pigs, provided a positive effect on the morphological composition of carcasses, slaughter parameters and meat quality of the pigs. So fattening the yelts with the diets with a physiological norm of iodine in combination with 3% bentonite clay allowed young pigs of the 3rd experimental group to reach a slaughter weight of 78.95 kg at the age of 8 months, which is 10.1% more than in the control group, and 4.2% and 2.5% more in comparison with the 1st and 2nd experimental groups. The slaughter yield in yelts of the 3rd experimental group increased by 2.43% (P<0.05) compared to the control group. The largest (30.17 cm2) area of the “rib eye” was recorded in the 3rd experimental group, which is 5.60% more than the control one, while the carcasses of pigs of the 3rd experimental group contained muscle tissue by 4.74% (P<0.05) more than the same in the control group. Analysis of the Musculus longissimus showed a significant increase in protein content in the 3rd experimental group by 1.22% compared to the control group (P<0.05). The protein-quality parameter was significantly higher in the muscle tissue of young pigs of the 3rd experimental group and amounted to 10.90 (P<0.05), which is 1.12% higher than in the muscle tissue of the control group yelts. The maximum content of oleic acid was found in the lard of animals of the 3rd experimental group — 49.59, which is 1.28% (P<0.05) higher than in the control group.

Complex estimation of mitochondrial changes of immunocompetent blood cells in pregnant women with urgent and premature birth

Inflammation is among the factors promoting development of premature rupture of the membranes (PPROM). Upon the conditions of physiological immune imbalance in pregnancy, inflammation modifies its course and can even change the immune response. Appropriate indexes may be quantitative and functional. We used a marker of mitochondrial membrane potential (MPM, Ay) as an integral index of the functional state of immunocompetent blood cells (IBC) in 159 women who were examined at 8-14 weeks of gestation; they were observed up to 34-36 weeks. Of these cohort, 121 women were referred to a comparison group. The main group (n = 46) consisted of pregnant women with PPROM at the term of 28-33 weeks. The examination was carried out according to current medical standards, with informed consent, being approved by the Ethics committee at the Khabarovsk branch of Far Eastern Scientific Centre of Physiology and Pathology of Respiration — Research Institute of Maternity and Childhood Protection. Additionally, MPM and lymphocyte populations were determined by flow cytometry. The degree of disturbed energy supply in the IBC was based on the data of simultaneous determination of lymphocyte, granulocyte and monocyte numbers with reduced MPM values (application for invention No. 2020115963), thus revealing 3 degrees of energy deficiency: 1st degree, monovariant IBC composition with reduced MPM; 2nd degree, bivariant composition, 3rd degree, total changes. A relative and absolute decrease in CD3 (72% vs 78% and 1624 vs 1980), CD8 (28% vs 33% and 651 vs 851), an increase in CD19 (14% vs 9% and 304 vs 219) were revealed in pregnant women with PPROM. When assessing MPM values in the IBC populations, a decreased proportion of women without energy deficiency from the 1st to the 2nd trimester (from 41% to 30%), due to the 3rd degree of energy deficiency (from 17% to 26%) was detected. A shift of affected pools at the 2nd degree of energy deficiency in favor of lymphocytic-granulocytic association (from 7% to 25%) from lymphocytic-monocytic compartment (from 73% to 50%) was found. From the 2nd to 3rd trimester, we have detected redistribution of granulocyte pools at the 1st degree (0 to 8%) and from the lymphocytic-granulocytic association (25% and 5%) to monocytic-granulocytic (25% and 40%). In the group with PPROM, there was a decreased proportion of pregnant women without energy deficiency (13% and 27%), as well as with the 1st and 2nd degrees (17% vs 31% and 9% vs 17%), due to the 3rd degree of energy deficiency (61% and 26 %), relative to the comparison group. The IBC pools of in the main group were redistributed at the 1st degree in favor of granulocytes (25% and 8%), at the 2nd, in favor of the lymphocytic-monocytic association (100% and 55%) from the granulocytic-monocytic (0% and 40%). Such imbalance of bioenergetic processes in the IBC can be an important factor of pathologically ongoing inflammation. These changes could be caused by both higher incidence of infections in such patients and by alloimmune interactions between mother and fetus. However, they may also determine the pathological course of inflammation. Preterm birth, which is usually caused by PPROM, is a multifactorial pathological condition. However, independent on specific triggers, the changes in energy supply of IBC, at least, may serve as a significant biomarker of probability for this disorder

Quantum correlations and distinguishability of quantum states

A survey of various concepts in quantum information is given, with a main emphasis on the distinguishability of quantum states and quantum correlations. Covered topics include generalized and least square measurements, state discrimination, quantum relative entropies, the Bures distance on the set of quantum states, the quantum Fisher information, the quantum Chernoff bound, bipartite entanglement, the quantum discord, and geometrical measures of quantum correlations. The article is intended both for physicists interested not only by collections of results but also by the mathematical methods justifying them, and for mathematicians looking for an up-to-date introductory course on these subjects, which are mainly developed in the physics literature.Comment: Review article, 103 pages, to appear in J. Math. Phys. 55 (special issue: non-equilibrium statistical mechanics, 2014