MARKETING STRATEGY OF MUDHARABAH SAVINGS (TABAH) TO INCREASE CUSTOMERS AT BMT NU EAST JAVA

Competition between conventional and sharia financial institutions makes people cautious in choosing, due to a perception that conventional services are better. Customer satisfaction is a benchmark for institutional progress, with savings as the main instrument for recruiting public funds and raising capital. This research aims to explore the role of BMT NU Mayang Branch, Jember Regency in marketing mudharabah savings products as a sharia financial option. It focuses on two aspects: identifying the marketing strategies implemented by BMT NU Mayang Branch in promoting mudharabah savings products and evaluating factors that support or hinder marketing efforts at BMT NU Mayang Branch.The research method is qualitative with a descriptive approach, aimed at describing and explaining subjects, classifying them, and drawing conclusions. These conclusions facilitate observations and further research. Data collection techniques include observation, interviews, and documentation.Theories used in this research are marketing, economics, communication, and management theories. The results are: 1) BMT NU Mayang Jember Branch markets mudharabah savings products and increases the number of customers through effective marketing strategies such as cooperation, maximum service, digital promotions, and word of mouth. 2) Marketing obstacles include a lack of interaction skills and trust in BMT NU, but supportive economic conditions and effective social media use are significant supporting factors.Strategies used at BMT include word of mouth, door-to-door, focus on main targets, and digital promotions. Door-to-door is the most prominent strategy, involving savings officers visiting customers' homes to collect savings or provide loans.

Analysis of Design Indicators of Sustainable Buildings with an Emphasis on Efficiency of Energy Consumption (Energy Efficiency)

Nowadays paying attention to sustainable development issues has been a priority for different countries, due to technological advances and increasing number of problems caused by neglecting the environment. Sustainable development is a new field that considers all the aspects of human life. One of important issues in this area is, considering the energy and efficient energy consumption and reducing the environmental consequences of its consumption. Sustainable design of buildings is also an example of sustainable development. The purpose of this study that has been conducted based on documents and library studies and analysis of samples that are built with the sustainable approach is to study and compare the fundamentals of investigated samples with the criteria of sustainable development. The result is that fundamentals of these buildings as architectural responses can help architectures challenges in different environmental conditions

Thermal Behavior of Double Skin Buildings

Most energy losses will be made by skins, so offering optimized solution helps in energy saving. Glass as outdoor skin is considered the weakest part of building from energy loss viewpoint. Therefore a solution should be found to minimize energy losses in building meanwhile providing natural light. Double skin facades as a suitable solution for achieving this goal are considerable. Buildings with double skin façade can have better function than normal skin façade. So, this article is focused on thermal function of different forms of these buildings. This article by studying behavior of different forms intends to analyze the effect of general form of building on thermal function of double skin façade and attempt to categorized different situations so that recognize situations and conditions which may tangle classic behavior of double skin facades. Research method is quasi-experimental. Statistical population includes studying features of 10 building forms. The result of this analytical approach indicates classic function of double skins changes with change of general form of building. Keywords: energy saving, double skin facades, thermal behavior, building form

Daylight Parameters and Operation Quality Case Studies: Public Office Buildings in Kerman, Iran

Most of existing government office building in Iran were designed and built without enough consideration to the daylight design. Therefore a lot of electricity energy should be used to provide visual comfort in office rooms in government office buildings. Due to location of Kerman City of Iran, There are a lot of solar radiation in whole year during working hours in exterior spaces. In this research daylight quality of 4 office rooms in 2 government office buildings in Kerman city of Iran were investigated through experimental measurement and calculating some daylight parameters such as mean Work PlaneIlluminance (WPI), Work Plane Illuminance Ratio (WPI Ratio) and daylight Ratioin two conditions when lights were on and off. Finding of this research reveals that most of office building in government building cannot reach the acceptable range of different parameters of daylight even though lights were on. Therefore research about daylight quality in office rooms in this region is an important issue to be investigated to find different methods and solutions for improving daylight quality in office rooms. Keywords: Daylight Quality, Government Office buildings, Working Plane Illuminance, Working Plane Illuminance Ratio, Daylight Facto

THE ROLE OF HISTORIC AND HERITAGE WEALTH IN SUSTAINABLE TOURISM DEVELOPMENT

ABSTRAC

Investigation of the relationship between depth of overhang and amount of daylight indicators in office buildings of Kerman city

Background: The use of daylight in offices has become an effective strategy to improve the quality of indoor space and energy efficiency. There is enough potential to have daylight autonomy in Kerman as a city with more than 300 sunny days a year. Therefore, this study aimed to investigate the relationship between facades configuration and the amount of daylight in office buildings of Kerman. Methods: This study was carried out based on the simulation in DesignBuilder software (DBS). In this study, 36 typical rooms, with the same physical characteristics (4 m×6 m×4 m), with window-to-wall ratio (WWR) between 10- 90% with four overhang depths (0, 0.5, 1 and 1.5 m) were modeled. Results: Based on daylight utilization, the results indicate that an optimal WWR for a room with 1 m overhang depth ranged from 50% to 70%. Also, the room with 0.5 m overhang depth and without overhang, had suitable daylight while WWR was at least 50%, but the room with 1.5 m depth would not encounter glare problem even when WWR was 90%. Conclusion: The results confirm that overhang depth and WWR have significant effect on daylight parameters such as daylight factor (DF), work plane illuminance (WPI), and WPI ratio. Hence, these insights can be useful for designers to design buildings with lower energy use and higher daylight quality, when enough light is provided in office rooms. Keywords: Sunlight, Office, Kerman, Uniformity, Design softwar

Sites of Modern Industrial Heritage in Egypt and Iran

The countries of the Middle East and North Africa (MENA) have only recently discovered their modern industrial heritage as an object of conservation and future development. Through an in-depth analysis of four industrial sites in Egypt and Iran, testifying to a designated modern era, this article documents the complex historical process of industrialization and its political and economic background. Building on fieldwork, archive studies, workshops, and interviews, the article explores how built structures of modern industrial sites signify the multi-facetted, symbiotic, and exploitative international exchange behind the modernization of economies in the region. In the face of many obstacles to the conservation of this heritage, ranging from incomplete listings and ineffectual policies to high development pressures on urban land, this article aims to transcend the current Eurocentrism in industrial heritage research and practice, and encourage regional claims on this significant heritage

SOLAR ENERGY CONTROL STRATEGY USING INTERACTIVE MODULES

The concept of interactive canopy emerged as a notable manifestation of smart buildings in architectural endeavors, using artificial intelligence applications in computational architecture, interactive canopies came as a potential response for living organisms to combat external environmental changes as well as reduce energy consumption in buildings. This research aims to explore architecture with higher efficiency through the impact of environmentally technological factors on the design form by introducing solar energy into the design process through the implementation of interactive curtains that interact with the sun in the form of an umbrella. The main objective of the umbrellas is to protect the users from the sun\u27s harmful rays. After designing an interactive cell using Grasshopper, the methodology follows an analytical and experimental approach, the analytical section is summarized by conducting a case study of multiple models and analyzing the techniques used in these models to discover the significant advantages and disadvantages of the design. While the experimental section demonstrates the mechanism for implementing the interactive modules. The research suggests that by designing an interactive canopy that responds to external changes and senses solar radiation in ways that when the intensity of solar radiation increases and the sun is perpendicular to the dynamic units, will lead to maintaining a more balanced level of illumination. The work efficiency is studied by simulating it by Climate Studio

Developing a new paradigm for performance of educating city theory in advanced technology mega-cities, case: Tehran, Iran

Considering the growth of the world’s population and the need for educated individuals, the development of technology among the young generation, is now felt more than ever. This issue offers countless opportunities for education. So, many urban managers and city authorities try to consider all available options to achieve this goal. Nowadays, educating cities are the framework for development on local, civil and commercial levels all over the world. Tehran as the capital of Iran is a city where people with different cultures and expectations live. This means that the city authorities must perform various programs to satisfy people’s expectations, thus the role of urban management is extremely valuable, and MPOs must make intelligent decisions in this area. The goal of this paper is to examine the current state of Tehran and the projects related to its potential as an educating city in recent years, and also to evaluate the capability of Tehran to advance to the state of the educating city. The key question is: “How does Tehran fulfill the prerequisites of the principles for educating cities?” And “Which criteria need to be reconsidered for this purpose?” The results of the research show that Tehran has a lots of obstacles had yet to be overcome to meet Educating City goals and objectives