Translating urban tourist icons across cultures: an English-Malay perspective

Urban tourist icons such as Paris, Istanbul or Sydney are major pull factors of a destination and are often represented in tourist promotional texts (TPTs) to persuade potential tourists to visit a destination. The use of the ‗iconic advertising approach‘(Litvin & Mouri, 2009), which capitalises on the iconicity of tourist icons, is one of the most effective advertising approaches in affecting a destination image. The strength of this approach lies in its key function of representing easily recognisable and positive images that reinforce or simply recall the audience‘s previously held perceptions about the destination. However, the ways in which urban tourist icons are represented and perceived differ from one audience to another, for it is based on the cultural background of the audience. The differences in how these icons are represented and perceived pose a key challenge for translators of TPTs, whose role is to produce an effective translation in the target language and culture in order to persuade potential tourists in that language and culture. This paper discusses some of the cultural issues involved in translating tourist icons and analyses how a particular ‗tourist icon‘ is represented in a published English TPT (source text) for an Anglo audience and how it has been translated into the Malay language for a Malay audience. The translation (target text) is analysed in terms of its functionality and effectiveness within the cultural context of the target audience. The discourse analysis of the source and target texts is complemented by findings derived from focus group discussions and an analysis of authentic TPTs in Malay (parallel texts). Based on the analysis, a functionally adequate translation which takes into consideration the cultural differences, hence preserving the iconicity of the destination, is proposed

A fast, parallel performance of fourth order iterative algorithm on shared memory multiprocessors (SMP) architecture

The rotated fourth order iterative algorithm of O(h 4) accuracy which was applied to the linear system was introduced by Othman et al. [OTH01] and it was shown to be the fastest compared to the standard fourth order iterative algorithm. Meanwhile the parallel standard fourth order iterative algorithms with difference strategies were implemented successfully by many researchers for solving large scientific and engineering problems. In this paper, the implementation of the parallel rotated fourth order iterative algorithm on SMP architecture is discussed. The performance results of all the parallel algorithms were compared in order to show their outstanding performances

Kerangka Pengetahuan Guru Cemerlang Matematik Dan Bagaimana Ia Digunakan Bagi Memilih Contoh Dalam Pengajaran Matematik (Framework Of Knowledge Of Excellent Mathematics Teachers And How It Is Used To Choose Examples In Mathematics Teaching)

Satu kajian sedang dijalankan untuk mengetahui bagaimana contoh Matematik dipilih, digunakan dan diperbaiki oleh Guru Cemerlang Matematik. Objektif utama kajian ini ialah untuk membina kerangka pengetahuan dan kemahiran pengajaran Guru Cemerlang Matematik dalam percontohan. Artikel ini melaporkan sebahagian daripada hasil analisis awal daripada kajian yang sedang dijalankan, iaitu bagaimana Guru Cemerlang Matematik memilih contoh untuk digunakan dalam pengajaran. Kajian ini menggunakan pendekatan kualitatif dengan reka bentuk kajian pelbagai kes. Data-data dikumpulkan dengan menggunakan catatan pra aktif dan pos aktif, pemerhatian serta temu bual. Hasil analisis awal menunjukkan bahawa Guru Cemerlang Matematik yang dikaji memilih contoh dengan menggunakan pelbagai pengetahuan. Kerangka pengetahuan ini membolehkan mereka memilih contoh yang bersesuaian dengan pelajarpelajar merek

KESEIMBANGAN KERJA KEHIDUPAN BAGI MENINGKATKAN KEPUASAN KERJA AHLI AKADEMIK DI UNIVERSITI TEKNIKAL MALAYSIA MELAKA: SOROTAN KAJIAN LEPAS

(Work-Life Balance to Increase the Job Satisfaction of Academic Members at Universiti Teknikal Malaysia Melaka: A Review)ABSTRAK Keseimbangan di antara kerja dan kehidupan adalah penting bagi seseorang pekerja, khususnya dalam kalangan ahli akademik. Pada masa sekarang cabaran dalam menyeimbangi di antara kerja dan kehidupan adalah mencabar. Jika seseorang itu memberikan lebihan perhatian pada suatu sisi samada kerja mahu pun keluarga, satu sisi lagi pasti akan terabai. Apabila permintaan kepada kerja atau urusan peribadi diperlukan ia secara langsung mewujudkan situasi yang tidak seimbang seterusnya membentuk konflik kerja dan keluarga. Konflik keseimbangan antara kerja dan kehidupan akan memberikan kesan negatif kepada pihak lain samada organisasi mahupun kepada keluarga. Kegagalan menguruskan keseimbangan di antara kerja dan kehidupan dengan baik akan memberikan kesan yang negatif antaranya ketidakhadiran kerja, kurang komitmen di tempat kerja, kualiti kerja rendah, produktiviti rendah, kurang kreativiti dan inovasi, tekanan, konflik di dalam keluarga, dan penceraian Oleh itu kajian ini akan menganalisis soroton kajian lepas berkaitan dengan definisi keseimbangan kerja kehidupan dan juga elemen-elemen keseimbangan kerja kehidupan dalam kalangan ahli akademik UTeM. Dapatan kajian daripada soroton kajian lepas ini akan dapat membantu penyusunan idea yang lebih sistematik dan signifikan ke arah kajian yang akan datang. Kata Kunci: keseimbangan kerja kehidupan, kepuasan kerja, ahli akademik                ABSTRACT Work and life balance is important for an employee, especially among academics. Nowadays the challenge of balancing work and life is challenging. If a person gives too much attention to one side, whether it's work or family, another side will definitely be neglected. When demands for work or personal affairs are needed, it directly creates an unbalanced situation and further forms a conflict between work and family. The conflict of balance between work and life will have a negative impact on the other party, whether it is the organization or the family. Failure to manage the balance between work and life well will have negative effects including absenteeism, lack of commitment at work, low work quality, low productivity, lack of creativity and innovation, stress, conflict in the family, and divorce. Therefore, this study will analyze the highlights of previous studies related to the definition of work-life balance and also the elements of work-life balance among UTeM academics. The research findings from the highlights of this past study will be able to help organize more systematic and significant ideas towards future studies. Keywords: work life balance, job satisfaction, academic

Semakan Genus Pomponia Stal dan Puranoidesmoulton (Homoptera: Cicadidae)

Sejumlah 79 spesies riang-riang daripada genus Pomponia (71 spesies) dan Puranoides (8 spesies) telah direkodkan darl tiga depositor! di Eropah laitu BMNH, ZMAN dan RMNH. Inl adalah berdasarkan pemerlksaan ke atas 1162 spesimen, mewakill 52, 30, 28 dan 20 spesies, masing-masing darl BMNH, ZMAN, RMNH dan lain-lain depositor! (ROM, ZSM, NHMW, MNHP, CASC., NHMW, HNHM, KBIN, MZHF dan NHMD, yang sedang dalam plnjaman dan dislmpan di ZMAN). Daripada 79 spesies yang direkodkan, hanya 26 spesies yang telah diperihalkan berjaya ditemul (masing-masing 22 dan empat spesies bagi genus Pomponia dan Puranoides). Semua spesimen tip bagl 26 spesies yang telah direkodkan dalam kajian lni telah diperlksa dan dirujuk. Speslmen tip bagl 19 dan dua spesles untuk Pomponia dan Puranoldes terslmpan dalam depositorl BMNH manakala seleblhnya laitu tiga dan dua spesies bagi genus yang sama tersimpan dalam depositori UKM ( dlperlksa dan dirujuk sebelum kajian inl bermula). Genus Pomponia telah dikenalpastJ mempunyal 10 kumpulan-spesies melalul penggabungan dan pengelompokan spesies iaitu kumpulan-decem, kumpulan-picta, kumpulan-/inear

DIODE LASER-INDUCED GUM ARABIC-G-ACRYLIC ACID

Aim of this study is to synthesis Gum Arabic-g- Acrylic acid using laser light as initiator to synthesis clean product that is free from any trace's chemicals substances. Firstly the graft of acrylic acid on Gum Arabic, initiated by (C.A.N), will be study under a nitrogen gas to get reaction conditions such as graft copolymerization temperature, reaction time, and Gum Arabic, monomer, and initiator concentrations. Percentage of graft efficiency (% GE) and percentage of graft yield (% GY) will be collocated. Graft copolymer will be recognized using FTIR Spectroscopy, (TGA) analysis, (XRD) diffraction and (SEM) microscope. The graft will be later used in drug delivery carrier to control cancer in brain and matrices for colon aiming medicine delivery systems. This study focused to new trends and latest developments in this area where laser light was found to be efficient and clean method for synthesis GA-g-Acrylic Acid

Pembinaan Perisian Multimedia Pembelajaran Berbantukan Komputer Bagi Mata Pelajaran Kemahiran Hidup Tingkatan Tiga Bertajuk ”Sistem Asas Edaran Enjin Empat Lejang”

Dalam bidang pendidikan, penggunaan bahan bantu mengajar merupakan perkara penting untuk mendapatkan hasil pembelajaran yang baik. Penggunaan bahan bantu mengajar yang berunsur multimedia telah menjadi kaedah pembelajaran pada masa kini. Ekoran dari perkembangan teknologi maklumat yang pesat dalam bidang pendidikan, terdapat pelbagai perisian multimedia di pasaran dengan tujuan membantu pengajaran dan pembelajaran di sekolah. Walaubagaimanapun perisian multimedia yang berteraskan tempatan amatlah terhad seperti perisian Enjin bagi mata pelajaran Kemahiran Hidup Bersepadu Tingkatan Tiga. Sehubungan dengan itu, pembinaan perisian Pengajaran Dan Pembelajaran Berbantukan Komputer (PPBK) Enjin bagi tajuk Edaran Empat Lejang akan menambahkan lagi perisian yang sedia ada. Perisian ini telah dibangunkan dengan gabungan beberapa perisian lain seperti Macromedia Authorware 7.0, Macromedia Flash Professional 8, Adobe Photoshop 7, Swish Max dan Sony Sound Forge 8. Perisian ini telah dipakej dalam sekeping cakera padat (CD) bagi memudahkan pengguna menerokai perisian ini. Perisian ini juga boleh beroperasi dengan capaian bebas iaitu pengguna bebas untuk memilih paparan yang dikehendaki dengan hanya satu klikan pada butang menu perisian sahaja. Semoga dengan perisian yang dibina ini dapat memberikan sumbangan yang bermakna kepada bidang pendidikan di negara kita

Measuring students' interest towards engineering in technical school: a case study

Estimating from the steady declining rate of engineering students in Malaysia, the country is predicted to be short of 236,000 engineers and technical personnel to achieve its 2020 Mission. Hence, it has built the first technical MARA Junior Science College that introduced engineering to lower secondary students. However, there is yet a study on whether or not it helps the students to increase their interests in engineering. Therefore, in this paper, a survey has been conducted to first and foremost investigate the technical students’ interests in engineering as well as finding out the reasoning from those who are not interested in engineering. After that, a half day engineering program is introduced with a measurement on the interest in engineering before and after the intervention is held. Finally, the survey studies which field of engineering the students are most interested in. The results show that, before the program is introduced, only 8.47% of the technical students have shown high interests in engineering field with only 7.5% female students are interested in engineering compared to 18.42% for male students. After the program is introduced, as high as 33.05% students rated their interest in engineering field as ‘most interested’, with 39.47% in male students and 30% in female students. It proves that an engineering event is crucial in increasing students’ interests in engineering. It also concludes that Electrical Engineering is the most favourite field of engineering with percentage score of 38.98%, while Electrical Power being the leastPeer Reviewe

Histological changes in male accessory reproductive organs in rats exposed to cigarette smoke and the protective effect of honey supplementation

The effect of cigarette smoke (CS) on histology of male accessory  reproductive organs and the possible protective effect of honey  supplementation in rats were investigated in this study. Rats received distilled water, honey, CS exposure or honey plus CS exposure. Honey (1.2 g/kg body weight/day) was administered by gavage and CS exposure (3 times per day) was done in a chamber for 13 weeks. CS exposure significantly increased relative weight of epididymis and ventral prostate. There were also  significantly increased number of clear cells and epithelial height of cauda epididymis as well as severe interstitial oedema and decreased epithelial height of prostate gland. However, with the supplementation of honey, these histological changes were significantly reversed suggesting the protective effect of honey against the toxic effect of CS on male accessory reproductiveorgans in rats

Assessing the effectiveness of supply chain partnering with scalable partnering as a moderator

Purpose – The primary purpose of this paper is to examine empirically the significant determinant for supply chain partnering (SCP) that can be applied by the firms to increase their effectiveness in SCP efforts. Next, the paper intends to examine the impact of scalable partnering towards the effectiveness of SCP. Design/methodology/approach – To address the research problem, a survey instrument is developed and a structured model is hypothesized and tested using SPSS tool. Data are collected from a field research on a sample of 584 companies in Malaysia. Findings – The result of this research indicates that resource sharing have positive influences on SCP. Increasing scalable partnering would also lead to increases in the effectiveness of SCP. Research limitations/implications – One of the limitations of the study is that the use of a single key informant for the data collection from the respective companies. A more stringent test of the relationships between scalable partnering and its impact in SCP requires a longitudinal study. Practical implications – Managers must also recognize the influential role of scalable partnering which actually motivates channel partners to continue their investment in SCM initiatives. Thus, managers should pay more attention to the need of channel member to generate a higher level of confidence in scalable partnering. Originality/value – While SCP and its determinant exist in prior research, this paper contributes a new variable “Scalable Partnering” towards strengthening the relationship among the supply chain partners