5 research outputs found
Biomethane technology for grid injection
This is a poster that describes the state-of-the art and perspectives for biomethane as technology for grid injectio
Measuring the Influence of User Experience on Banking Customers’ Trust
Bank and trust – two words but one meaning in customers’ minds. When interacting with financial service providers, customers are consistently looking for “trust signals” that comfort their decisions and “distrust signals” which create doubt. Therefore, service providers need a deep understanding of the customers’ requirements and wishes. To identify trust and distrust signals, we combine established user experience research methods with a new testing procedure to gain helpful recommendations for optimizing the online appearance of banks. The contribution is divided into three parts: Firstly, we investigate current approaches in the financial service industry. Secondly, we provide a corpus describing the relationship between the customers’ perception of a bank’s website and trust. Thirdly, an empirical study based on qualitative user experience testing with banking website customers shows the value gained by optimizing the banks’ virtual interface by enhancing “trust signals” and avoiding “distrust signals”
Preparing business students for co-operation in multi-disciplinary new venture teams: empirical insights from a business-planning course
Interdisciplinary cooperation among people trained in technical and economic fields has been
identified as an important success factor in new venture teams. However, empirical findings
also indicate that individuals often refuse to engage in close and trustful relationships with
representatives of other disciplines. Thus the question arises whether education programs on
interdisciplinary cooperation may be suitable to prepare students for future activities in multifunctional
business start-up teams.
In this study, we investigate the psychological effects of an interdisciplinary business
planning course held at the Vienna University of Economics and Business Administration
with the intention of promoting cooperation between technology-oriented professionals and
business management students. The findings show that this course experience changes the
students' attitudinal beliefs with respect to representatives of the technical discipline by
reducing stereotypical assumptions. At the same time, the course fosters awareness of the
challenges involved in cross-disciplinary cooperation. The more students communicate with
their technical counterparts and the more they familiarize themselves with the technical
aspects of the project, the stronger these effects become.(author's abstract
The Moderator Effect of Communication in Marketing Channels of Distribution; The Case of Car’s Industry in Canada
Communication, Dependence, Power, Cooperation, Conflict, Satisfaction, LatentVariables, Indicators, Partial Least Squares, Communication, D21, M00, O50, R10,